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The 1989–1998 Discovery Zone Logo
|Industry||Fast food and entertainment|
|Successor||Chuck E. Cheese's|
Kansas City, Missouri, U.S.
Dr. David Schoenstadt
|Headquarters||Wilmington, Delaware, U.S.|
|Products||Family entertainment centers|
Discovery Zone (DZ) was a chain of entertainment facilities featuring games and elaborate indoor mazes designed for young children, including roller slides, climbing play structures and ball pits. It also featured arcade games. The chain was founded by Ronald Matsch, Jim Jorgensen and Dr. David Schoenstadt in 1989. The first location was opened in Kansas City, Missouri in October 1989. An early investor and vocal supporter of the company was tennis player Billie Jean King.
Stretched thin by expansion, changes in management tried to save the company; however, Discovery Zone filed for Chapter 11 bankruptcy protection on March 26, 1996 in Wilmington, Delaware with debts of up to $366.8 million.
On June 30, 1999, Elmsford, New York-based Discovery Zone Inc. abruptly closed half of their 'Fun Centers' and were unable to alert those with reserved parties. 13 locations were sold to CEC Entertainment Inc, owner of Chuck E. Cheese's, who attempted to accommodate last minute party reschedulings over the following days.