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Disgusted of Tunbridge Wells

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"Disgusted of Tunbridge Wells" originated from a pseudonym on letters to newspapers.

The phrase "Disgusted of Tunbridge Wells" is a generic name used in the United Kingdom for a person, usually with strongly conservative political views, who writes letters to newspapers or the BBC in a tone of moral outrage. "Disgusted" is the pseudonym of the supposed letter writer, who is a resident of the stereotypically middle-class town of Royal Tunbridge Wells, Kent, in the south-east of England.[1] The term may have originated either with the 1944 BBC radio programme Much-Binding-in-the-Marsh, a regular writer to The Times or with an editor of the letters page of a local newspaper, the Tunbridge Wells Advertiser.[2]

In later times, the term has continued to be used to describe conservative letter writers who complain to newspapers about a subject that they morally or personally disagree with.[3] It is often used in relation to news stories regarding Royal Tunbridge Wells. Some residents of the town have criticised the term as being obsolete, but several continue to embrace it.


Royal Tunbridge Wells, where "Disgusted of Tunbridge Wells" originated

A "stuffy, reactionary image"[1] was associated with Tunbridge Wells by the novelist E. M. Forster in his 1908 book A Room with a View, in which the character Charlotte Bartlett says, "I am used to Tunbridge Wells, where we are all hopelessly behind the times".[1] The town of Tunbridge Wells was later granted a royal charter by King Edward VII in 1909 and renamed "Royal Tunbridge Wells".[4]

The BBC radio show Much-Binding-in-the-Marsh, first broadcast in 1944, is sometimes stated in newspaper reports to have popularised the term "Disgusted of Tunbridge Wells" for correspondence to newspapers.[5] There were also suggestions that the use of "Disgusted of Tunbridge Wells" came from one regular contributor of letters to The Times in the early 20th century, who would use a particular style of writing to oppose people and organisations who came to his attention. Despite being described as the "quintessential Englishman" and having his letters regularly published, his identity was never known because he would only identify himself as "Disgusted of Tunbridge Wells".[6] However, some reports have popularly rumoured that this person was a retired colonel who served in the British Indian Army during the British Raj.[7] In 2014, the Kent and Sussex Courier claimed that the originator of "Disgusted of Tunbridge Wells" was the retired British Army colonel George Thomas Howe, who had developed a skill for letter writing after five years of observing apartheid in the Union of South Africa.[8] Reportedly, his letters were popular reading and helped to sell newspapers that published them.[8]

According to the Royal Tunbridge Wells historian and former newspaper editor, Frank Chapman, the phrase has a different origin, starting in the 1950s with the staff of the former Tunbridge Wells Advertiser. During the paper's final months of publication,[9] the editor Nigel Chapman, alarmed at a lack of letters from readers, insisted his staff write a few to fill space. One signed his simply "Disgusted, Tunbridge Wells",[10][2] which was then adopted by all future staff letters until the Tunbridge Wells Advertiser ceased publication in 1954.[9] The term "Disgusted of Tunbridge Wells" was later used to stereotype Royal Tunbridge Wells as being a town of retired British Army colonels who would write such letters to newspapers.[11]

Examples of letters of this type sent to the Advertiser may be found which pre-date these origins, such as:[2]

The type of letters written with a tone of incensed moral outrage have become commonly described as "Disgusted of Tunbridge Wells" letters, even though the writer may not be from Royal Tunbridge Wells.[6][12][13] For example, actor Michael Caine once said: "I don't want to sound like Disgusted of Tunbridge Wells, but I do think there should be some sort of national service for young men".[14] People writing them have been claimed by commentators to be readers of the Daily Mail, despite the original letters not originating in that publication.[15]

Later use[edit]

The magazine Private Eye made regular use of the Disgusted of Tunbridge Wells pseudonym to satirise the stereotypical conservative Middle Englander, and it became a running joke for several years.[16] In 1978, BBC Radio 4 called its new listener feedback programme Disgusted, Tunbridge Wells, though it was renamed Feedback in 1979.[17] This was following Radio 4 broadcasting the Take It From Here radio series in 1954 where "Disgusted of Tunbridge Wells" was prominently featured.[18] In politics, the people behind "Disgusted of Tunbridge Wells" letters have strong conservative views and are commonly viewed to support the Conservative Party.[19][20] However, most UK Independence Party (UKIP) members in the party's early days were viewed by commentators as being "'Disgusted of Tunbridge Wells' pensioners", of which the UKIP leader Nigel Farage stated in 2013 "I used to say you could always tell it was a UKIP meeting by the number of Bomber Command ties in the room."[21]

In 1980, BBC Radio 2 broadcaster Terry Wogan chaired an "It's Your BBC" meeting at Royal Tunbridge Wells' Assembly Hall Theatre. A report in The Times suggested the BBC had staged the meeting in the town in the hope that "Disgusted" would reveal himself.[22]

In 2006, author and magistrate Connie St Louis singled out the "disgusted of Tunbridge Wells" stereotype as a powerful British middle-class movement, saying "they are part of the group with the same concerns, so they have a sense of belonging".[23]

In 2013, Nigel Cawthorne published Outraged of Tunbridge Wells, a compilation of letters to the Tunbridge Wells Advertiser that were viewed as being in the style of "Disgusted of Tunbridge Wells" from the British Library archives. Critical review of the book has stated that the "Disgusted of Tunbridge Wells" style displayed an art of letter writing that has continued despite other things in the world changing.[24]

Residents of Royal Tunbridge Wells have also expressed displeasure in a manner similar to the "Disgusted of Tunbridge Wells" stereotype in relation to the Waitrose supermarket chain refusing to open a store in the town while neighbouring "downmarket" towns of Tonbridge and Crowborough both did have one.[25]

In 2016, during the United Kingdom referendum on the British membership in the European Union, the New York Times used Royal Tunbridge Wells as its base for reporting on the referendum. The town was chosen because it was seen as the "quintessentially English town" due to the "Disgusted of Tunbridge Wells" catch phrase. Although most Americans would not fully understand the reference, the town was nonetheless considered to be a symbol of middle England.[26] The town is a Conservative stronghold[27] and was the only council area in Kent to vote by a majority for Remain during Brexit.[26]


In 2009, some residents of Royal Tunbridge Wells called the tag "inappropriate" and "stereotypical", and asked the town to drop association with it in favour of "Delighted of Tunbridge Wells".[28] However, there was opposition to this campaign by other residents, some of whom wrote to newspapers similarly to the "Disgusted of Tunbridge Wells" style stating they preferred "Disgusted of Tunbridge Wells".[29] Local merchants at the town's information centre pointed out that tourists were buying twice as many goods bearing "Disgusted of Tunbridge Wells" than with "Delighted of Tunbridge Wells."[30]

See also[edit]


  1. ^ a b c "Tunbridge Wells: The spiritual home of Middle England". BBC e-cyclopedia. BBC. 13 April 1999. Retrieved 22 August 2008. 
  2. ^ a b c Wallop, Harry (27 December 2013). "I remain, Sir, disgusted after all these years ..." Daily Telegraph. Retrieved 31 January 2017. 
  3. ^ Duncan, Kevin (2008). So What?: The Definitive Guide to the Only Business Questions that Matter. John Wiley & Sons. p. 45. ISBN 1-84112-814-7. 
  4. ^ "10 British locations fit for a Queen". MSN. 6 January 2017. Retrieved 5 February 2017. 
  5. ^ "Did 'Disgusted of Tunbridge Wells' ever really write to newspapers?"Paid subscription required. Questions Answered. The Times. London. 22 July 2002. p. 31. Retrieved 8 October 2017 – via The Times Digital Archive. 
  6. ^ a b Maconie, Stuart (2010). Adventures on the High Teas: In Search of Middle England. Random House. pp. 63–85. ISBN 0-09-192651-3. 
  7. ^ Kimball, Roger. "Saintly institutions? Notes on a common prejudice by Roger Kimball". The New Criterion. Retrieved 5 February 2017. 
  8. ^ a b Kent and Sussex Courier (4 July 2014). "Meet the original Disgusted of Tunbridge Wells". Kent Live. Retrieved 5 February 2017. 
  9. ^ a b Letters. "I remain, Sir, disgusted after all these years ..." Telegraph. Retrieved 5 February 2017. 
  10. ^ "Disgusted of Tunbridge Wells". Inside Out. BBC One. 3 October 2005. Retrieved 15 February 2011. 
  11. ^ Crawley, India (24 June 2016). "Sensible, liberal or just toeing the line? Why Tunbridge Wells was only pro-EU constituency in Kent". Kent Live. Retrieved 5 February 2017. 
  12. ^ "Is it worth selling the naming rights to Twickenham?". Rugby World. 1 April 2016. Retrieved 5 February 2017. 
  13. ^ "Janet Street-Porter: from Parsons Green punk to Disgusted of Tunbridge Wells". Evening Standard. 22 October 2009. Retrieved 14 March 2017. 
  14. ^ "Michael Caine interview". The Telegraph. 9 November 2009. Retrieved 14 March 2017. 
  15. ^ Aston, Elaine (2003). Feminist Views on the English Stage: Women Playwrights, 1990–2000. Cambridge University Press. p. 77. ISBN 1-139-44153-1. 
  16. ^ O'Briain, Dara (2010). Tickling the English. Penguin Books. p. 188. ISBN 978-0-14-104666-2. 
  17. ^ "Disgust: How did the word change so completely?". BBC News. 15 November 2011. 
  18. ^ "Take It From Here, From 08/04/1954". BBC Radio 4 Extra. 20 March 1954. Retrieved 13 March 2017. 
  19. ^ "Tories Bear Brunt Of Conservative Town's 'Disgust'". St. Louis Post-Dispatch. 6 May 1995. Retrieved 8 February 2017 – via 
  20. ^ Rawnsley, Andrew (3 December 2006). "David Cameron still has a huge mountain to climb". The Guardian. Retrieved 14 March 2017. 
  21. ^ "Nigel Farage strikes right note with disgruntled working class". Financial Times. Retrieved 8 February 2017. (subscription required)
  22. ^ Gosling, Kenneth (24 May 1980). "BBC's quest for 'Disgusted' of Tunbridge Wells". The Times. p. 16. Retrieved 10 March 2017. (Subscription required (help)). 
  23. ^ Alexander, Lucy (9 January 2006). "Why Britain has no black middle class". The Times. Retrieved 10 March 2017. (Subscription required (help)). 
  24. ^ Neicho, Joshua (8 December 2013). "Outraged of Tunbridge Wells, Edited by Nigel Cawthorne – Review". The Independent. Retrieved 5 February 2017. 
  25. ^ Billy Kenber (2014-04-01). "Tunbridge Wells is disgusted at the lack of Waitrose". The Times. Retrieved 2017-02-17.  (subscription required)
  26. ^ a b "American Referendum coverage focuses on Tunbridge Wells". Times of Tunbridge Wells. Retrieved 5 February 2017. 
  27. ^ "How will Tunbridge Wells vote in EU Referendum?". Retrieved 10 March 2017. 
  28. ^ "We're not disgusted, we're DELIGHTED". This is Kent. 18 September 2009. Retrieved 15 February 2011. 
  29. ^ Gerard, Jasper. "The rise and fall of Tunbridge Wells". Telegraph. Retrieved 5 February 2017. 
  30. ^ "'Disgusted of Tunbridge Wells' fight back". Telegraph. 19 September 2009. Retrieved 5 February 2017. 

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