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Disney+'s logo
HeadquartersUnited States
Area servedUnited States
Key people
  • Ricky Strauss (president of content and marketing)
  • Kevin Swint
  • (senior vice president and general manager)
  • Agnes Chu
  • (senior vice president of content)
ParentDisney Streaming Services, LLC
(Walt Disney Direct-to-Consumer and International)[1][2]

Disney+ is an upcoming online video streaming subscription service owned and operated by Disney Streaming Services (formerly BAMTech), a subsidiary of Walt Disney Direct-to-Consumer and International.

The service will launch in the United States in late-2019, and will be focused on film and television content from Walt Disney Studios. Original films and series based on new and existing properties are also planned, including Marvel and Star Wars-based content.

It is set to compete with other video streaming subscription services like Netflix, and will complement Hulu; the launch of Disney+ will coincide with the expiration of a distribution agreement between Disney and Netflix.


In August 2016, Disney acquired a minority stake in BAMTech (a spin-out of MLB Advanced Media's streaming technology business) for $1 billion, with an option to acquire a majority stake in the future. Following the purchase, ESPN announced plans for an "exploratory [over-the-top] project" based on its technology (ESPN+) to supplant its existing linear television services.[3][4] On August 8, 2017, Disney invoked its option to acquire a controlling stake in BAMTech for $1.58 billion, increasing its stake to 75%. Alongside the acquisition, the company also announced plans for a second, Disney-branded direct-to-consumer service drawing from its entertainment content, which would launch after the company ends its existing distribution agreement with Netflix in 2019.[5][6]

In December 2017, Disney announced its intent to acquire key entertainment assets from 21st Century Fox. The acquisition is intended to bolster Disney's content portfolio for its streaming products.[7][8]

In January 2018, it was reported that former Apple and Samsung executive Kevin Swint had been appointed senior vice president and general manager of the new service reporting to BAMTech CEO.[9][10] In June 2018, former Walt Disney Studios Motion Pictures marketing president Ricky Strauss was named president of content and marketing for the service.[11][12] On November 8, 2018, Disney CEO Bob Iger announced that the service would be named Disney+, and that the company was targeting a launch in late 2019.[13]


The service will be built around content from Disney's main entertainment studios, including Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, and Lucasfilm. The service will operate alongside Hulu—an existing over-the-top service that Disney will hold 60% ownership in following its Fox purchase. Bob Iger stated that Disney+ would be focused specifically on family-oriented entertainment (and not carrying any R-rated content), and that Hulu would remain oriented towards "general" entertainment.[14][13][15]

It is expected that the service will have approximately 7000 episodes of television and 500 movies.[16] Films from the Walt Disney Studios library that will reportedly be available for streaming through the service include Disney and Pixar theatrical animated features, Disney live-action films, Marvel Cinematic Universe films and Disneynature films.[17] Captain Marvel will be the first theatrically-released Disney film to stream exclusively on Disney+.[18] Content from the Fox-owned National Geographic Channel will also be included in the service.[19][20]

Original series based on Marvel properties and Star Wars were also announced, the latter including a spin-off television series that will act as a prequel to Rogue One, and The Mandalorian—a series that will be set in between Return of the Jedi and The Force Awakens.[21][22] The first six films of the Star Wars film franchise will not be available at the service's launch, as their U.S. streaming rights are held by Turner Broadcasting through 2024.[23] The service's initial original content goal was planned to include four to five original movies and five television shows with budgets from $25–100 million.[15] In August 2018, it was reported that The Mandalorian was expected to cost $100 million.[24]

Upcoming original programming[edit]


Title Genre
Magic Camp[25] Comedy
Noelle[25] Fantasy/Adventure/Comedy
Stargirl[26][27] Romantic drama
Timmy Failure[25] Fantasy
Lady and the Tramp[28] Romance
Togo[29] Adventure
In development
3 Men and a Baby[25] Comedy
Don Quixote[30] Fantasy/Adventure
Father of the Bride[31] Comedy-drama
Flora & Ulysses[32] Family
Honey, I Shrunk the Kids[31] Adventure/Comedy
The Paper Magician[33] Fantasy
The Parent Trap[31] Comedy
Peter Pan[34] Adventure/Fantasy
Sister Act 3[35] Comedy
The Sword in the Stone[36] Fantasy


Title Genre
High Fidelity[37] Comedy-drama
High School Musical: The Musical[38] Musical
Ink & Paint[39] Docuseries
The Mandalorian[40] Space opera
Star Wars: The Clone Wars (season 7)[41] Animation/Military science fiction
Untitled Rogue One prequel series[21] Space opera
In development
Untitled ABC Studios docuseries[39] Docuseries
Untitled live-action Falcon and Winter Soldier limited series[42] Superhero
Untitled live-action Loki limited series[43] Superhero
Untitled live-action Scarlet Witch limited series[43] Superhero
Untitled Mighty Ducks series[44] Comedy-drama
Untitled Monsters, Inc. series[45] Animation/Fantasy
Untitled Muppets series[31] Comedy
Untitled Walt Disney Imagineering docuseries[13] Docuseries

See also[edit]


  1. ^ Bradshaw, Tim (March 14, 2018). "Walt Disney unveils shake up to focus on streaming services". Financial Times. Los Angeles. Archived from the original on March 18, 2018. Retrieved April 5, 2018.
  2. ^ Spangler, Todd (March 14, 2018). "Disney Reorganizes Divisions, Creates Dedicated Direct-to-Consumer Streaming Unit". Variety. Archived from the original on March 15, 2018. Retrieved March 15, 2018.
  3. ^ "What's Behind Disney's $1 Billion Investment in Major League Baseball's Digital Arm". Variety. Retrieved December 18, 2016.
  4. ^ Miller, Daniel (August 9, 2016). "Walt Disney Co. buys stake in video streaming service BAMTech". Los Angeles Times. Tronc. Retrieved August 17, 2016.
  5. ^ "Marvel and Star Wars films will ditch Netflix for Disney's own service". CNET. CBS Interactive. Archived from the original on September 7, 2017. Retrieved September 7, 2017.
  6. ^ Kastrenakes, Jacob (August 8, 2017). "Disney to end Netflix deal and launch its own streaming service". The Verge. Archived from the original on April 6, 2018. Retrieved April 5, 2018.
  7. ^ Littleton, Cynthia; Steinberg, Brian (December 14, 2017). "Disney to Buy 21st Century Fox Assets for $52.4 Billion in Historic Hollywood Merger". Variety. Retrieved December 15, 2017.
  8. ^ Sakoui, Anousha (December 14, 2017). "Disney Buys Fox Assets in $52 Billion Split of Murdoch Realm". Bloomberg. Retrieved December 15, 2017.
  9. ^ Roettgers, Janko (2018-01-19). "Disney Hires Apple Veteran to Launch Its Netflix Killer (EXCLUSIVE)". Variety. Retrieved 2018-11-09.
  10. ^ Jarvey, Natalie (January 19, 2018). "BAMTech Taps Apple Veteran to Lead Disney OTT". The Hollywood Reporter. Archived from the original on March 10, 2018. Retrieved March 9, 2018.
  11. ^ Busch, Anita (June 28, 2018). "Disney Exec Reorg: Asad Ayaz Named President Of Marketing As Ricky Strauss Moves To President For Studio's New SVOD Service". Deadline Hollywood. Retrieved July 2, 2018.
  12. ^ Barnes, Brooks (August 5, 2018). "Disney's Streaming Service Starts to Come Into Focus". The New York Times. Retrieved November 9, 2018.
  13. ^ a b c Littleton, Cynthia (November 8, 2018). "Bob Iger Talks Disney+, Hulu Plans and His Vision for Enlarged TV Studio". Variety. Retrieved November 9, 2018.
  14. ^ Goldman, David (December 14, 2017). "Disney buys 21st Century Fox: Who gets what". CNNMoney. Retrieved December 14, 2017.
  15. ^ a b Mike Fleming Jr. (February 8, 2018). "Disney Unveils Inaugural Streaming Service Launch Slate To Town; No R-Rated Fare". Deadline Hollywood. Archived from the original on February 26, 2018. Retrieved April 5, 2018.
  16. ^ Libbey, Dirk (November 10, 2017). "How Much Will Disney's Streaming Service Cost? Here's What Bob Iger Says". Cinemablend. Archived from the original on December 24, 2017. Retrieved April 5, 2018.
  17. ^ Schedeen, Jesse (August 16, 2018). "Everything Coming to Disney's Streaming Service (So Far)". IGN. Ziff Davis. Retrieved October 31, 2018.
  18. ^ Barnes, Brooks (August 5, 2018). "Disney's Streaming Service Starts to Come Into Focus". The New York Times. Archived from the original on August 13, 2018. Retrieved August 13, 2018.
  19. ^ Faughnder, Ryan. "Disney pulls back the curtain on its streaming service — a little bit — announcing new 'Star Wars' and Marvel shows". Los Angeles Times. Retrieved 2018-11-09.
  20. ^ Chmielewski, Dawn C.; Hipes, Patrick (November 8, 2018). "'Rogue One' Prequel Series In Works For Disney's Streaming Service, Now Named Disney+". Deadline Hollywood. Retrieved November 9, 2018.
  21. ^ a b Littleton, Cynthia (November 8, 2018). "Bob Iger Talks Disney+, Hulu Plans and His Vision for Enlarged TV Studio". Variety. Retrieved November 9, 2018.
  22. ^ Wade, Jessie (2018-11-13). "The Mandalorian: Star Wars TV Series Casts Pedro Pascal in Lead Role". IGN. Retrieved 2018-11-28.
  23. ^ "Original Star Wars movies blocked from Disney streaming until 2024". Ars Technica. Retrieved August 3, 2018.
  24. ^ Murphy, Mike (August 7, 2018). "Disney's upcoming Star Wars streaming series expected to cost $100 million". MarketWatch. Retrieved August 8, 2018.
  25. ^ a b c d Fleming Jr, Mike (February 8, 2018). "Disney Unveils Inaugural Streaming Service Launch Slate To Town; No R-Rated Fare". Deadline Hollywood. Retrieved May 3, 2018.
  26. ^ Busch, Anita (March 2, 2018). "Female Directors Scorecard: Six Helmers Grace Disney's Upcoming Slate". Deadline Hollywood. Retrieved May 3, 2018.
  27. ^ Busch, Anita (June 5, 2018). "Grace VanderWaal, America's Got Talent Champion, Is Disney's Stargirl". Deadline Hollywood. Retrieved July 21, 2018.
  28. ^ N'Duka, Amanda (March 19, 2018). "Charlie Bean To Helm Disney's Live-Action 'Lady And The Tramp' Adaptation". Deadline Hollywood. Retrieved May 3, 2018.
  29. ^ McNary, Dave (July 13, 2018). "Willem Dafoe Boards Disney's Dog Sled Movie 'Togo'". Variety. Retrieved December 7, 2018.
  30. ^ Kit, Borys (October 13, 2016). "Don Quixote Movie in the Works at Disney (Exclusive)". The Hollywood Reporter. Retrieved May 3, 2018.
  31. ^ a b c d Goldberg, Lesley (February 21, 2018). "Disney Planning Another 'Muppets' Reboot for Its Streaming Service (Exclusive)". The Hollywood Reporter. Retrieved May 3, 2018.
  32. ^ McNary, Dave (May 31, 2018). "Film News Roundup: Disney Developing 'Flora and Ulysses' for Streaming Service (EXCLUSIVE)". Variety. Retrieved May 31, 2018.
  33. ^ Kit, Borys; Ford, Rebecca (March 31, 2016). "Disney Nabs Movie Rights to 'The Paper Magician' Trilogy (Exclusive)". The Hollywood Reporter. Retrieved May 3, 2018.
  34. ^ Cares, Who (July 31, 2018). "Peter Pan may be headed to Disney's streaming service". DisInsider. Retrieved September 27, 2018.
  35. ^ Kroll, Justin (December 7, 2018). "'Sister Act 3': 'Insecure' Executive Producer, 'Star' Showrunner to Write Sequel". Variety. Retrieved December 7, 2018.
  36. ^ Kit, Borys (January 19, 2018). "Disney's 'Sword in the Stone' Live-Action Remake Finds Director (Exclusive)". The Hollywood Reporter. Retrieved May 3, 2018.
  37. ^ Andreeva, Nellie (April 5, 2018). "'High Fidelity' TV Series With Female Lead In Works For Disney's Streaming Service From Midnight Radio & 'Bull' Writing Duo". Deadline Hollywood. Retrieved May 3, 2018.
  38. ^ Otterson, Joe (May 30, 2018). "'High School Musical' Series at Disney Streaming Service Enlists 'Ferdinand' Writer (EXCLUSIVE)". Variety. Retrieved November 10, 2018.
  39. ^ a b Andreeva, Nellie (October 2, 2018). "ABC Studios Ramps Up Alternative Division, Sets Cooking Pilot At ABC & Series 'Ink & Paint' At Disney OTT Service". Deadline Hollywood. Retrieved October 2, 2018.
  40. ^ D'Alessandro, Anthony (March 8, 2018). "Jon Favreau To EP & Write Star Wars Series For Disney Streaming Service". Deadline Hollywood. Retrieved May 3, 2018.
  41. ^ Breznican, Anthony (July 19, 2018). "'The Clone Wars' animated 'Star Wars' series will return for 12 new episodes". Entertainment Weekly. Retrieved July 19, 2018.
  42. ^ Kroll, Justin; Otterson, Jon (October 30, 2018). "Falcon-Winter Soldier Limited Series in the Works With 'Empire' Writer (EXCLUSIVE)". Variety. Retrieved October 30, 2018.
  43. ^ a b Kroll, Justin (September 18, 2018). "Loki, Scarlet Witch, Other Marvel Heroes to Get Own TV Series on Disney Streaming Service (EXCLUSIVE)". Variety. Retrieved September 18, 2018.
  44. ^ Goldberg, Lesley (January 22, 2018). "'Mighty Ducks' TV Series in the Works (Exclusive)". The Hollywood Reporter. Retrieved May 3, 2018.
  45. ^ Chmielewski, Dawn C. (November 9, 2017). "Disney Developing 'Star Wars', 'Monsters Inc.' TV Series For Streaming Service". Deadline Hollywood. Retrieved May 3, 2018.

External links[edit]