Disney Channel (Asia)

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This article is about Disney Channel in Southeast Asia. For Disney Channel in the United States, see Disney Channel. For other international channels, see Disney Channels Worldwide.
Disney Channel
Disney Channel 2014.png
Current Disney Channel logo (1 August 2014-present)
Launched 1 September 1996 (Original launch)
1 January 2000 (Official launch)
Owned by Disney Channels Worldwide
(Disney–ABC Television Group)
The Walt Disney Company Southeast Asia
Picture format 480i, 576i (16:9 SDTV)
1080i (HDTV)
Slogan The Best Place to Be
Language English
Vietnamese (subtitles)
Broadcast area Southeast Asia
Headquarters 4 Loyang Ln #01-01/02 and #02-01/02., Singapore 508914
Formerly called The Disney Channel (1996-1997)
Sister channel(s) Disney Junior
Disney XD
Website DisneyChannel.asia
Channel 105 (SD)
Channel 615 (SD)
Cignal Digital TV
Channel 32 (SD)
Channel 45 (HD)
Channel 129 (SD)
Aora TV
Channel 110 (SD)
Channel 447/91 (SD)
Channel 615 (SD)
(Papua New Guinea)
Channel 33 (SD)
TVB Network Vision (Hong Kong) Channel 60
StarHub TV
Channel 312 (SD)
Channel 47 (Digital; SD)
Channel 250 (Digital; HD)
Destiny Cable
Channel 50 (Analog; SD)
Channel 47 (Digital; SD)
Channel 250 (Digital; HD)
Channel 25 (SD)
Mountain View Satellite Corporation
Channel 36 (SD)
MultiNetwork Cable Television
Channel 24 (SD)
Parasat Cable TV
(Cagayan de Oro, Philippines)
Channel 52 (SD)
Bohol Community Cable TV
(Tagbilaran, Bohol, Philippines)
Channel 40 (SD)
NVC Maharlika Cable Systems
Channel 46 (SD)
First Media
Channel 120 (SD)
max3 by Biznet
Channel 105 (SD)
Channel 447/91 (SD)
Channel 91 (HD)
Channel 50 (Analog/Digital; SD)
Hanoi Cable Television BTS
Channel 42 (SD)
Palau National Communications Corporation
Channel 12 (SD)
Cambodia Cable Television
Channel 21 (SD)
Cable TV Hong Kong
(Hong Kong)
Channel 135 (SD)
Available on most Taiwanese cable systems Channel 23 (SD)
Mio TV
Channel 234 (HD)
Channel 235 (VOD; HD)
now TV
(Hong Kong)
Channel 441 (SD)

Disney Channel Asia (formerly known as The Disney Channel from 1996 to 1997) is a basic cable and satellite television channel that broadcasts in Southeast Asia as the flagship property of owner Disney Channels Worldwide unit of the United States-based Disney–ABC Television Group and operated by The Walt Disney Company Southeast Asia. Most of its original programming is aimed at pre-teens and adolescents ages 10–16 while its Disney Junior programs are targeted at younger children ages 3–9, although certain programs are aimed at audiences of all ages. The channel's programming consists of original first-run television series, theatrically-released and original made-for-cable movies and select other third-party programming. Some countries—with either a lack of capacity or due to government restrictions—do not carry the network.


Disney Channel Asia was launched in January 2000 with a multi-language feed with an English main feed and dubbing and subtitling Mandarin. The channel became available in Malaysia, Singapore, Brunei and the Philippines. On 1 June 2002, the channel was launched in the South Korea market with a Korea language feed.[1] Over the first six months of 2005, Disney Channel Asia along with sister channel Playhouse Disney (now Disney Junior) launched in Vietnam, Palau and Thailand and finishing off with a launch of both in Cambodia, its 11th market, with Cambodia Entertainment Production Co. Ltd. as distributor.[2]


Conception (1977–83)[edit]

In early 1977, Walt Disney Productions executive Jim Jimirro brought forth the idea of a cable television network that would feature television and film material from the studio.[3] Since the company was focusing on the development of the Epcot Center at Walt Disney World, Disney chairman Card Walker turned down the proposal.[4][5] Disney revived the idea in 1982, entering into a partnership with the satellite unit of Group W (which had sold its 50% ownership stake in one of The Disney Channel's early rivals, Showtime, to Viacom around the same time); however, Group W would ultimately drop out of the intended joint venture that September, due to disagreements over the channel's creative control and financial obligations that would have required Group W to pay a 50% share of the channel's start-up costs.[5]

Despite losing Group W as a partner, The Disney Channel continued on with its development – now solely under the oversight of Walt Disney Productions, and under the leadership of the channel's first president Alan Wagner;[6] Walt Disney Productions formally announced the launch of its family-oriented cable channel in early 1983. Disney later invested US$11 million to acquiring space on two transponders of the Hughes Communications satellite Galaxy 1, and spent US$20 million on purchasing and developing programming.[5] The concept of a premium service aimed at a family audience – which Walt Disney Productions would choose to develop The Disney Channel as – had first been attempted by HBO, which launched Take 2 in 1979 (the service, which was HBO's first attempt at a spin-off niche service (predating Cinemax's launch in August 1980), would shut down after only a few months on the air), and was followed by the 1981 launch of the Group W-owned Home Theater Network (which was the only premium channel that strictly competed with The Disney Channel for that demographic for much of the 1980s, until the 1987 launch of Festival).

Launch and early years as a premium channel (1983–90)[edit]

The Disney Channel launched nationally as a premium channel on 18 April 1983 at 7:00 a.m. Eastern Time.[7] The first program ever aired on the channel was also its first original series, Good Morning, Mickey!, which showcased classic Disney animated shorts.[8] At the time of its launch, The Disney Channel's programming aired for 16 hours each day,[6] from 7:00 a.m. to 11:00 p.m. Eastern and Pacific Time[7] (comparatively, its competitors HBO, Cinemax, Showtime, The Movie Channel and Spotlight all had been operating on 24-hour programming schedules for a few years at the time). By the fall of 1983, the channel was available to more than 532,000 subscribers in the United States;[9] this total would increase to 611,000 subscribers in December of that year.[10]

Programming during the channel's run as a premium service – carrying through to its transition to a basic cable channel – targeted children and teenagers during the morning and afternoon, families during primetime, and adults at night. The Disney Channel differed from other premium services in that it not only acquired broadcast rights to theatrical feature films, but, in addition to producing its own original programs, the channel aired several television series that were acquired through corporate sister Buena Vista Television and other program distributors. In its first years, The Disney Channel's programming included original series such as Welcome to Pooh Corner and You and Me Kid, along with several foreign-imported animated series and movies including Asterix, The Raccoons, Paddington Bear and the Australian western Five Mile Creek; in addition to movies, the original late night schedule also featured reruns of The Adventures of Ozzie and Harriet.

Original logo used from 18 April 1983 to 5 April 1997; the wordmark (at bottom), based on The Walt Disney Company's 1986-2010 corporate logo, replaced a generic all-capital text logo in 1986. The "Mickey Mouse TV" served as the de facto primary logo, with the wordmark being used intermittently on-air.

The channel's daytime schedule during its existence as a pay service was populated primarily by series aimed at children (as opposed to the movie-driven daytime lineups of other premium services), interspersed with a limited number of movies – usually a single daytime feature on weekdays, and two or three films on weekends, along with occasional live-action and animated specials for children. The nighttime schedule featured a mix of theatrical, made-for-cable and straight-to-video films (recent and older family-oriented movies were shown in the early evenings, while classic films – mainly releases from the 1930s to the 1960s – usually ran during the late evening and overnight hours) and original specials (primarily in the form of concerts, variety specials and documentaries). D-TV, a short segment featuring popular music interwoven with scenes from Disney's animated shorts and feature films, also periodically aired as filler between shows. Unlike other premium services, The Disney Channel opted not to disclose a film's Motion Picture Association of America-assigned rating prior to the start of the feature (the only bumpers appearing at the start of programs indicated closed captioned programs, as well as on rare occasions, parental advisories for feature films).

The channel's primary logo (which was used until 1997, although it began to be used on-air less frequently beginning in September 1995) featured multiple lines resembling a television screen that featured a negative space silhouette of Mickey Mouse's head; IDs shown before programs between 1986 and 1997 generally involved Mickey – whose arms are only shown – being involved in various situations (such as him having a nightmare in which the "Mickey Mouse TV" logo chases and then engulfs one of his gloves, Mickey wiping a foggy window or Mickey making shadow figures on a flashlight-lit wall) that featured the logo being formed or displayed in various ways.

For its subscribers, the channel provided a monthly (and later bi-monthly) program guide/magazine called The Disney Channel Magazine, which in addition to carrying listings for the channel's programming, had also carried feature stories on upcoming programs (the magazine also lent its name to a series of interstitials seen during promotional breaks on the channel that provided behind-the-scenes looks at The Disney Channel's programming).[7] The Disney Channel Magazine ceased publication in early 1997 and was replaced by Behind the Ears (a print magazine which also shared its name with another series of behind-the-scenes interstitials that aired on the channel from 1997 to 2000) as the channel began primarily operating as a commercial-free basic channel.[11]

Besides The Disney Channel Magazine and DTV, interstitial segments that padded out extended promotional breaks between programs (usually those seen within its nighttime schedule) during this period included A Disney Moment (featuring clips from Disney feature films and animated shorts); Backstage Pass (behind-the-scenes segments profiling upcoming Disney film and television projects); Dateline Disney (a generalized segment focusing on Disney's various filmed and themed entertainment projects; Dateline Walt Disney World and Dateline Disneyland were offshoots that aired from the late 1980s to mid-1990s which focused on attractions at the Disney theme parks); Walt Disney Imagineering (focusing on Disney projects from animation to attractions at the Disney theme parks); and Discover Magazine (an informative science and technology segment that was produced in conjunction with the magazine of the same name).

As a premium channel, The Disney Channel often ran free previews of five days to one week in length four times annually, as well as two periodic weekend-only previews (with ads targeted to cable and satellite customers who were not subscribers to the channel); this resulted in The Disney Channel offering more preview events each calendar year during its tenure as a pay service than HBO, Cinemax and Showtime had run during that timeframe. In April 1984, the channel extended its daily programming to 18 hours (from 7:00 a.m. to 1:00 a.m. Eastern and Pacific Time), with the addition of two hours onto its late night schedule.[12] On 1 December 1986, The Disney Channel began broadcasting 24 hours a day.[13]

By September 1983, The Disney Channel was available on cable providers in all 50 U.S. states. In October 1983, the channel debuted its first made-for-cable movie, Tiger Town, which earned the channel a CableACE Award.[10] The first classic Disney animated film to be broadcast on the channel, Alice in Wonderland, premiered on the network in January 1984. By January 1985, the channel's programming reached 1.75 million subscribers, at which time the channel had reached profitability.

Early in 1986, the musical sitcom Kids Incorporated premiered on the channel; the series was centered around a pre-teen (and later teen-to-young adult) group of friends who formed a pop music group, mixing their everyday situations with variety show and music video-style performances. Incorporating popular and recent songs that were performed by the cast (some of which had certain lyrics toned down to be more age-appropriate), it became a hit for The Disney Channel, spawning many future stars in both the music and acting worlds during its nine-year run, including Martika (who went by her real name, Marta Marrero, during the show's first season); eventual Party of Five co-stars Scott Wolf and Jennifer Love Hewitt (billed as Love Hewitt); and Stacy Ferguson (later a member of The Black Eyed Peas as well as a solo artist, under the stage name "Fergie").

In May 1988, The Disney Channel began scrambling its signal to prevent unauthorized viewing by home satellite dish users that did not subscribe to the service. That August, the channel debuted a series of concert specials, titled Going Home, with the first such special featuring Ashford & Simpson.[10] That same year, Good Morning, Miss Bliss, a starring vehicle for Hayley Mills (of Polyanna and The Parent Trap fame), made its debut. Following its cancellation by The Disney Channel after 13 episodes due to low ratings, the series was picked up by NBC in 1989, and retooled as Saved by the Bell, with Mark-Paul Gosselaar, Dustin Diamond, Lark Voorhies and Dennis Haskins being the only cast members from Miss Bliss that were carried over to the new show; the retooled series became a hit as part of NBC's Saturday morning lineup (producing two spinoffs in the process) and through worldwide syndication.

In April 1989, the channel revived one of Disney's early television staples with The All-New Mickey Mouse Club (later known as simply MMC);[10] it became an immediate hit that proved Disney's basic variety show formula still worked in the modern era (unlike the short-lived 1970s revival). This version contained many elements featured in the original series from "theme days" to updated mouseketeer jackets, but the scripted and musical segments were more contemporary (featuring a broad mix of pop, rock and R&B artists in music performances, as well as sketches and serials such as Emerald Cove and Teen Angel). MMC served as the launching pad for several future stars such as Christina Aguilera, Britney Spears, Ryan Gosling, Keri Russell, JC Chasez and Justin Timberlake.

In August 1989, the channel launched a series of interstitial segments called The Disney Channel Salutes The American Teacher; the channel subsequently began telecasting the American Teacher Awards in November 1991.[10] By January 1990, The Disney Channel had about five million subscribers nationwide. In May of that year, The Disney Channel won its first Daytime Emmy Awards for the original made-for-cable film Looking for Miracles, the documentary Calgary '88: 16 Days of Glory, and the special A Conversation with... George Burns, as well as its first Peabody Award for the television film Mother Goose Rock 'n' Rhyme.[10]

As a hybrid premium/basic channel (1990–97)[edit]

On 1 September 1990, TCI's Montgomery, Alabama system became the first cable provider to carry the channel as a basic cable service.[10] In 1991, eight additional cable providers volunteered to move the channel to their expanded basic cable tiers, with the first to make the transition (as a test run) being Jones Intercable's systems in Fort Myers and Broward County, Florida.[14][15] Other cable providers eventually began moving the channel to their basic tiers, either experimentally or on a full-time basis.[15] Even as major providers such as Cox Communications and Marcus Cable began offering The Disney Channel on their basic tiers, executives for The Walt Disney Company denied that the channel had plans to convert into an ad-supported basic service, stating that the move from premium to basic cable on some systems was part of a five-year "hybrid" strategy that allowed providers to offer the channel in either form.[16]

In 1991, The Disney Channel tested a two-channel multiplex service on two cable systems[17] (HBO, Cinemax[18] and Showtime also launched their own multiplex services that same year, however The Disney Channel would not make its own multiplex service permanent unlike the others). By 1992, a third of the channel's subscriber base were estimated by Nielsen Media Research to be adults that did not have children;[19] and by 1995, its subscriber base expanded to 15 million cable homes,[20] eight million of which paid an additional monthly fee to receive the channel.[21]

In March 1992, the channel debuted the original children's program Adventures in Wonderland, a contemporary live-action adaption of Alice in Wonderland (which, in turn, was based on the novel Alice Through the Looking Glass). In September 1992, the channel began carrying the Disney's Young Musicians Symphony Orchestra series of specials, which aired annually until 1998. In honor of its 10th anniversary, the channel embarked on a 14-city nationwide bus tour starting in April 1993.[10] By January 1995, The Disney Channel was available to 12.6 million subscribers; the period from 1994 to 1995 saw the largest yearly subscriber increase with 4.87 million households with cable television adding the channel. In March 1995, the first international Disney Channel service was launched in Taiwan. That year, the documentary Anne Frank Remembered premiered on the channel; that film would earn an Academy Award for Best Documentary in 1996.[10]

In 1996, veteran cable executive Anne Sweeney was appointed to oversee The Disney Channel as its president; that September, the channel began offering a film in primetime each night starting at 7:00 p.m. Eastern Time, with the expansion of the Sunday Magical World of Disney film block to Monday through Saturday nights; the new primetime schedule launched in September with the pay cable premiere of The Lion King.[10][22]

Transition to basic cable (1997–2002)[edit]

Second logo, used in various styles and patterns (depending on the daypart) from 6 April 1997 to 6 October 2002.

On 6 April 1997, The Disney Channel underwent a significant rebranding, shortening its name to just "Disney Channel" – though the channel was typically referred to simply as "Disney" in on-air promotions and network identifications until September 2002 – and introducing a new logo designed by Lee Hunt Associates (a black Mickey ear-shaped TV set, though with the introduction of a new graphics package for on-air promotions and IDs during the channel's daytime and evening lineup in 2000, the TV's patterning often varied; early versions of the logo featured people and animated characters appearing within the TV set element of the logo such as a 1930s-era Mickey Mouse).[23][24] The debut of its new on-air look coincided with the cable television premiere of Pocahontas.[10]

The channel continued to transition from a premium service into a basic cable channel around this time, albeit with a similar programming format to the one it carried as a full-fledged pay service. However, the channel began shifting its target audience more toward kids (but continued to cater to family audiences at night),[25] as it decreased the amount of classic films it aired, and its music programming shifted focus towards the pre-teen and teenage demographic, incorporating music videos and revamping its concert specials to feature younger musicians popular with that demographic.

Disney Channel initially continued to offer free preview events for pay television providers that continued to carry it as a premium service, but discontinued them altogether within three years of the rebrand.[26] Although many providers still required subscribers to pay an additional monthly fee to view the channel at the time of its decision to incorporate them, Disney Channel also began to air break interruptions within shows, featuring promotions for the channel's programs as well as for feature film and home video releases from Disney.[27] By March 1998, the channel was available to 35 million cable subscribers.

The channel's programming would eventually be split into three distinct blocks: Playhouse Disney, Vault Disney, and Zoog Disney. Playhouse Disney debuted in May 1997, and comprised shows aimed at preschoolers. Its first series to reach wide popularity, Bear in the Big Blue House, made its debut in October 1997 and was named by TV Guide as one of the "top 10 new shows for kids".[10] Vault Disney debuted as a Sunday-only nighttime block in September 1997 and featured classic Disney programs such as Zorro,[28] The Mickey Mouse Club and the Walt Disney anthology television series, as well as older television specials and feature films).

Zoog Disney was introduced in August 1998, and was the most distinct of the three blocks,[29] compromising Disney Channel Original Series aimed at preteens and teens. The afternoon-to-late evening lineup was hosted by anthropomorphic robot/alien hybrid characters called the "Zoogs" (who were originally two-dimensional figures, but were redesigned as cel shaded anime-esque figures and given mature voices in 2001) and was designed to encourage viewer interactivity between television and the Internet. The Zoog Disney brand would later expand, with most of the channel's weekend schedule (outside of Vault Disney and Playhouse Disney) becoming part of the "Zoog Weekendz" umbrella block from September 2001 to August 2002.

Original programming on Disney Channel began to ramp up during this period starting with the sitcom Flash Forward, and would increase in the following years with shows like The Famous Jett Jackson in 1998 and So Weird in 1999, and into the early 2000s with Lizzie McGuire – whose star Hilary Duff became the first lead actor or actress in one of the channel's original series to cross over into music through a record deal with co-owned music label Hollywood Records – and Even Stevens – which helped launch the career of its star Shia LaBeouf.

In 1999, Disney Channel placed a mandate to cable operators that continued to carry it as a premium service to move the channel to a basic cable tier or stop carrying it altogether, stipulating that it would not renew carriage agreements with providers (such as Time Warner Cable and Comcast, the last major cable providers to carry the channel as a pay service) that chose to continue offering the network as a premium channel.[30] With the shift towards children as its target audience, some of the off-network programs acquired by the channel during the early-mid 2000s (such as Boy Meets World and later Sister, Sister) began to be edited for content such as profanity and sexual references that were deemed inappropriate for younger audiences.

By 2001, Disney Channel was available to approximately 70 million cable and satellite subscribers, largely consisting of those who had already received the channel through basic cable, as well as the remnants of its pay subscriber base.[31] The music videos and concert specials that the channel had been airing since the 1997 rebrand were dropped by this time, citing the inability to obtain revenue from the artists' CD sales and lack of exclusivity for the videos;[32] soon after, the channel began featuring music videos from artists signed to Disney's in-house record labels Hollywood Records and Walt Disney Records, and songs featured in Disney-produced feature films. In 2001, the channel debuted its first original animated series, The Proud Family; the following year, Disney Channel achieved its first major animated series hit with the premiere of Kim Possible.

Success and changing focus in the 2000s (2002–07)[edit]

Disney Channel's headquarters in Burbank, California as it appeared in the 2000s (the logo was later removed instead of being replaced with the 2002-era logo).

By 2002, Disney Channel was available in 80 million cable homes nationwide.[33] In early September of that year, Disney Channel began a gradual rebranding, beginning with the discontinuance of the "Zoog" brand from on-air use (though Zoog Disney would continue to exist as a separate website until 2003, when the site's content was consolidated onto Disney Channel's primary website, DisneyChannel.com).

On 16 September, the Vault Disney overnight block was replaced by same-day repeats of the channel's original and acquired programs, primarily to contribute to the network's then-upcoming "hip" image. The block's removal resulted in Disney Channel not featuring programs aimed at adults for the first time in its history – with the channel's primetime feature films becoming the only programs that intentionally targeted a broader family audience. As of 2015, Disney Channel is the only major American cable channel aimed at children that does not directly maintain a dual audience of both kids and adults (Nickelodeon and Cartoon Network each feature nighttime programming for families and/or adults). Movies shown during primetime were also reduced from an average of two to three features to only one each night of the week.[34] The channel phased out reality and scripted drama series from its original programming slate, while substantially increasing the channel's reliance on live-action sitcoms and animated series.

One month later on 7 October 2002, Disney Channel introduced a new on-air logo designed by CA Square (using an outline of Mickey Mouse's head as its centerpiece) that would later be adopted by its international sister channels in May 2003, and unveiled a new graphical design to fit the network's new look. Moreover, the channel began using a series of bumpers that are still used to this day, primarily featuring actors and animated characters from its original programs (and occasionally from Disney's theatrical releases) drawing the channel's logo using a wand (in actuality, a glowstick). Playhouse Disney became the only program block introduced in 1997 to remain on Disney Channel by this point (it was later relaunched as Disney Junior in February 2011). Around this time, Disney Channel's original series began airing as part of corporate sister ABC's Saturday morning children's program block; most of the shows that began airing on the block in 2005 would remain on the network until September 2011, when it was replaced by the Litton Entertainment-produced block Litton's Weekend Adventure.

Anne Sweeney was appointed president of Disney–ABC Television Group in 2004, ultimately helping to remake Disney Channel into "the major profit driver in the company" by the middle of the decade[35] as the channel made major inroads in increasing its overall viewership, while in turn using a strategy – which proved successful – to discover, nurture and aggressively cross-promote teen music stars whose style and image were carefully targeted to the pre-teen and teenage demographic[35] (a strategy that has been de-emphasized in the 2010s). Around that time – as Disney Channel's intended target audience began ranging from preschoolers to young adolescents – the channel began to add viewers outside this target demographic, creating increased competition with Viacom-owned Nickelodeon.

In 2003, Disney Channel premiered its first ever made-for-cable movie musical, The Cheetah Girls, which received a worldwide audience of 84 million viewers. In 2005, That's So Raven (which debuted in January 2003) became the channel's highest-rated series since its transition to basic cable as well as becoming the first original series to run longer than 65 episodes – breaking a highly controversial rule that was implemented in 1998, aimed at limiting increases in production costs for its original programming (the 65-episode rule is no longer enforced, although most series are now usually discontinued after their fourth season at maximum) – Raven eventually became the channel's longest-running original series at 100 episodes and the first to spawn a spin-off series (Cory in the House). The Suite Life of Zack & Cody made its debut in March 2005, and also became a hit for the channel.

The earlier success of The Cheetah Girls led to the creation of other music-themed original programming: 2006 saw the debut of the hit original movie High School Musical (on 20 January) and the series Hannah Montana (on 25 March), the latter of which launched the career of its star Miley Cyrus (who starred opposite her father, country singer Billy Ray Cyrus, in the series). On 28 July of that year, the channel saw the debut of the its first multiple-series crossover, That's So Suite Life of Hannah Montana (which involved That's So Raven, The Suite Life of Zack & Cody and Hannah Montana).

Modern Disney Channel (2007–present)[edit]

Logo used from 7 May 2010 to 22 May 2014; the logo shown here is a variant of the one originally introduced on 7 October 2002, augmented with a rounded square resembling a smartphone app icon.

In 2007, the channel began dropping most of its acquired programs, and also began to incorporate rotating hour-long blocks of its original series and other programs during the daytime hours. It also moved first-run episodes of its original series on weekends from late afternoon/early evening into primetime. In addition, the channel began putting less emphasis on its animated series, moving some of them from primetime to graveyard slots, while substantially increasing its reliance on teen-oriented sitcoms. Despite this, 2007 saw the debut of Phineas and Ferb, the first original animated series (and first long-form original series) to be broadcast in HD.

Two other series premiered that year: the That's So Raven spin-off Cory in the House (which ended after two seasons) and the more successful Wizards of Waverly Place (which surpassed That's So Raven in October 2011 to become Disney Channel's longest-running original series, and ending its run in January 2012 at 106 episodes). High School Musical 2 premiered on 17 August of that year, becoming the highest-rated non-sports program in the history of basic cable and the highest-rated made-for-cable movie premiere on record (as well as the highest-rated television program – broadcast or cable – of Summer 2007) with 17.2 million viewers.[36]

In 2008, The Suite Life of Zack & Cody spin-off The Suite Life on Deck (which became the #1 series among children between ages of 6- and 12-years-old in 2008) premiered, along with two more music-based original made-for-TV movies: Camp Rock and The Cheetah Girls: One World.[37]

Capitalizing on the rising star status of the Jonas Brothers and Demi Lovato following Camp Rock, two series respectively starring both acts premiered in 2009: JONAS and Sonny with a Chance (Lovato also co-starred in the original movie Princess Protection Program, which premiered in June). The August debut of the original film Wizards of Waverly Place: The Movie became the highest-rated cable program of 2009 (excluding sporting events), premiering to 11.4 million viewers and ranking as the second highest-rated original movie premiere in Disney Channel's history, behind High School Musical 2. The 17 July premiere of the Wizards/Suite Life on Deck/Hannah Montana crossover special Wizards on Deck with Hannah Montana also beat out its cable and broadcast competition that night with 9.1 million viewers (effectively making the Wizards and On Deck episodes featured in the special the highest-rated episodes of both series at that point).

In 2010, Good Luck Charlie debuted as Disney Channel's first original sitcom targeted at family audiences, while Fish Hooks and Shake It Up also made their debuts. That year also saw the premiere of Camp Rock 2: The Final Jam among the four original movies premiering that year, along with two made-for-TV movies that were co-produced with Canadian specialty channels (Harriet the Spy: Blog Wars, in conjunction with Movie Central and The Movie Network; and 16 Wishes, with Family Channel). On 19 November 2010, Disney Channel began offering an alternate Spanish-language audio feed (carried either as a separate second audio program track or sold by cable and satellite providers in the form of a separate channel that is part of a Spanish-language programming package). Hannah Montana and The Suite Life on Deck both ended in 2011; Sonny with a Chance, meanwhile, was retooled as So Random! – focusing on the show within the show – after Demi Lovato decided not to return to the series to focus on her music career, following her treatment for bulimia and bipolar disorder (the So Random! spin-off series was canceled after one season in May 2012).[38] Four other series (A.N.T. Farm, PrankStars, Jessie and Austin & Ally) also debuted that year, along with six made for-TV movies (most notably The Suite Life Movie, Lemonade Mouth and Phineas and Ferb the Movie: Across the 2nd Dimension).

In 2012, Disney Channel ended Nickelodeon's 17-year run as the highest-rated cable channel in the United States, placing its first ever win in total-day viewership among all cable networks as measured by ACNielsen.[39] In June of that year, The Walt Disney Company announced that it would stop advertising or promoting food or beverage products that do not meet strict nutritional guidelines on Disney Channel or its other media properties aimed at children by 2015, purportedly becoming the first media company to take such a stance on stopping the marketing of junk food products to kids (due to its commercial-free format, such advertising appears only in the form of underwriter sponsorships during promotional breaks).[40] On 15 June of that year, the channel premiered the original movie musical Let It Shine and the animated series Gravity Falls.

On 1 July 2012, Disney Channel began providing Descriptive Video Service audio in compliance with the 21st Century Communications and Video Accessibility Act of 2010, which required network owned-and-operated stations and affiliates in the 25 largest television markets as well as the five highest-rated cable and satellite channels (including Disney Channel) to offer audio descriptions for the blind.[41] On 14 July 2012, Disney Channel announced its first television collaboration with Marvel Entertainment (which was acquired by The Walt Disney Company in 2009), in the form of a crossover special that aired on 16 August 2013 called Phineas and Ferb: Mission Marvel featuring characters from Phineas and Ferb and the Marvel Universe, the newest animated series, Wander Over Yonder debuted after that.[42]

On 15 and 16 February 2014, Disney Channel announced the future of the animated series airing on the channel at the time; it announced that Gravity Falls and Wander Over Yonder would move to Disney XD but will still air episodes on Disney Channel as part of "Disney XD on Disney Channel",[43] and that Phineas and Ferb go on hiatus and with its production having already been suspended.[44]

On 23 May 2014, Disney Channel unveiled a new logo and on-air imaging design; first introduced in January 2014 by the then-new, free-to-air Disney Channel service in Germany, the new logo replaces the boxed design of the previous logo with a more compact wordmark, and incorporates the Mickey Mouse imagery as the dot of the "I" within the Disney script. Designed in collaboration with Disney Channel's U.S. and European operations and the design agencies Royale and BDA, the overall presentation package was designed so that the network could maintain its iconic "wand" idents (where stars of the network's programs either dotted the "I" with a wand or drew out the ears element), and allow such IDs made for the channel's previous on-air imaging to be adapted for use with the new logo – especially in markets where "new" episodes of older Disney Channel programs that had concluded their U.S. run were still premiering.[45]


  • Asia: Main feed available in Indonesia, Thailand, Papua New Guinea, Vietnam, Palau and Cambodia.
  • Singapore: Same schedule with Asia feed plus new episodes of live-action shows and local advertisements.
  • Malaysia: Same schedule with Asia feed plus local advertisements. Also available in Brunei.
  • Philippines: Same schedule with Asia feed plus new episodes of live-action shows and local advertisements.
  • Hong Kong: Own schedule with local advertisements. Separated from Asia feed on 2 April 2004. Broadcast in English and Cantonese.
  • Taiwan: Own schedule with local advertisements. It is the first overseas feed of Disney Channel, began operations in March 1995.[2] Broadcast in Taiwanese Mandarin.


Some programming is edited due to local culture and mores to be acceptable to various audiences such as Muslim with removal of romantic plotlines, violence, profanity, and some suggestive dialogue. Some scenes with items that are inappropriate for children (such as wine) were pixelated.[citation needed]


In September 1996, the Disney Channel in Asia's logo was a simplified Mickey Mouse head, with 'The Disney Channel' text on the bottom. Six idents for the 1995 logo were created by Lambie-Nairn. In February 1997, the channel dropped 'The' from its name, with a new splat logo, for the launch of Disney Channel France. In March 1997, Disney Channel France adopted the same logo and idents. In May 1999, Disney Channel refreshed its identity as it launched its new Circles logo, with symmetrical circles forming the iconic Mickey Mouse head shape. The new ident set was created in CGI animation, with various objects forming the Disney Channel logo. The new identity package was created by French graphic design company, GÉDÉON. According to GÉDÉON, the new logo is also described as an "experimental field for animation".[46] More than 30 illustrators, animators, graphic designers, directors, and motion graphic studios, such as Gamma Studios, Estructura7, Velvet mediendesign, and Pedall, collaborated with the project.[47]

When the new look was first launched, nine idents air on the same day. Some of the idents were also used in its sister channels, Playhouse Disney and Toon Disney.

  • On March 2000, Disney Channel in Asia, suggesting ideas on making logos for the channel.
  • On March 2003, Disney Channel adapted a new logo used by Disney Channel in US. The idents and bumpers were created by Razorfish and CA Square respectively.
  • On April 2011, Disney Channel adapted the new smartphone app logo from the US.
  • On July 2013, Disney Channel began airing advertisement breaks, meaning some shows would be around half an hour long or more, as opposed to previously 25 minutes.
  • On 1 August 2014, Disney Channel adapted the current DC Germany logo, similar to Disney Channel US and on-air graphics.


When launched in 1996, Disney Channel launch the same logo as in the United States and idents in the United Kingdom. In 1997, Disney Channel dropped the word "The" on the network's name with a new splat logo using the red and blue colors and shaped objects to form the logo. In 1999, Disney Channel launched a new logo with simple circles forming the Mickey Mouse head including two red splats and a blue splat, three raindrops, three pumpkins, two orange mini-discs and a blue disc, and two yellow circles and an orange one. The splat logo (from 1997) is still in use. New idents where created in CGI designed by GEDEON. Other design companies such as Gamma Studos Pedall and Estructura7 also shared a project. In 2003, Disney Channel launched the same logo as Disney Channel US that was used in 2002 created by CA Square. Disney Channel launched a smartphone app logo in early August 2011 but was used rarely until 8 locations of 2011. This logo was launched in the United States in August 2011.

On 1 August 2014, Disney Channel unveiled a new logo and on-air imaging design; first introduced in January 2014 by the then-new, free-to-air Disney Channel service in Germany and similar to the sister network, Disney Channel U.S., the new logo replaces the boxed design of the previous logo with a more compact wordmark, and incorporates the Mickey Mouse imagery as the dot of the "I" within the Disney script. Designed in collaboration with Disney Channel's U.S. and European operations and the design agencies Royale and BDA, the overall presentation package was designed so that the network could maintain its iconic "wand" idents (where stars of the network's programs either dotted the "I" with a wand or drew out the ears element), and allow such IDs made for the channel's previous on-air imaging to be adapted for use with the new logo – especially in markets where "new" episodes of older Disney Channel programs that had concluded their U.S. run were still premiering.[45]

See also[edit]


  1. ^ Godfrey, Leigh (30 May 2002). "Disney Channel Asia Launches In Korea". Animation World Network. Retrieved 8 March 2014. 
  2. ^ a b "Disney launches two channels in Cambodia". Indiantelevision.com (Mumbai). 20 June 2005. Retrieved 26 February 2014. 
  3. ^ Flower 1991, p. 87.
  4. ^ Grover 1991, p. 15.
  5. ^ a b c Grover 1991, p. 147.
  6. ^ a b Dennis Hevesi (22 December 2007). "Alan Wagner, 76, First President of the Disney Channel, Is Dead". The New York Times. Retrieved 26 October 2009. 
  7. ^ a b c Vernon Scott (19 April 1983). "Disney invades cable TV". TimesDaily 114 (109). United Press International (UPI). p. 8. Retrieved 31 October 2010. 
  8. ^ Win Fanning (5 April 1983). "Mickey to star on Disney Channel". Pittsburgh Post-Gazette 56 (212). p. 31. Retrieved 31 October 2010. 
  9. ^ Grover 1991, p. 148.
  10. ^ a b c d e f g h i j k l Kidscreen Staff (1 April 1998). "A Salute to Disney Channel: Disney Channel time line". KidScreen.com. Retrieved 12 April 2014. 
  11. ^ Gutman, Steve. "Letter from the Publisher". The Disney Channel Magazine, Vol. 14, no. 6, December 1996/January 1997: p. 4.
  12. ^ The Disney Channel Magazine, April 1984.
  13. ^ The Disney Channel Magazine, December 1986.
  14. ^ "Jones to offer Disney on basic tier in Fla.". Multichannel News (HighBeam Research). 25 February 1991. 
  15. ^ a b "More systems trying Disney on expanded basic". Multichannel News (HighBeam Research). 30 September 1991. 
  16. ^ "Marcus moves Disney; Marcus Cable makes The Disney Channel part of its basic service; analysts wonder if Disney is planning major changes". Broadcasting & Cable (HighBeam Research). 27 May 1996. 
  17. ^ "Disney Channel plans two-feed multiplex test". Multichannel News (HighBeam Research). 10 June 1991. 
  18. ^ "The Media Business; HBO Planning to Add New Movie Channels". The New York Times. 9 May 1991. Retrieved 8 February 2011. 
  19. ^ "Disney audience grows up". Multichannel News (HighBeam Research). 27 April 1992. 
  20. ^ "The Disney Channel achieves milestone in cable television industry with 15 million subscribers". Business Wire (HighBeam Research). 13 November 1995. 
  21. ^ J. Alison Bryant (7 November 2006). The Children's Television Community. Lawrence Erlbaum. p. 149. ISBN 0-8058-4996-3. 
  22. ^ "Sweeney makes first changes at Disney Channel". Multichannel News (HighBeam Research). 22 July 1996. 
  23. ^ Ray Richmond (16 March 1997). "Disney Channel gets new look". Variety (Cahners Business Information). Retrieved 28 July 2015. 
  24. ^ Ray Richmond (19 January 1997). "Disney Channel sets major prod'n revamp". Variety (Cahners Business Information). 
  25. ^ "After 14 Years, One Network For Children Refocuses . . .". The New York Times. 27 July 1997. 
  26. ^ "Disney move to basic keys system campaigns". Multichannel News (HighBeam Research). 17 February 1997. 
  27. ^ "Now that Duff's had enough...: is it time for Disney Channel to cash in and rethink no-ads strategy?". Variety. 6 June 2003. Retrieved 15 April 2013. 
  28. ^ "Television News & Notes". The Record (HighBeam Research). 9 September 1997. 
  29. ^ "Digital L.A. : Truly It's All Happening at the Zoog". Los Angeles Daily News (HighBeam Research). 26 December 1998. 
  30. ^ "Disney Serves Notice". Multichannel News (HighBeam Research). 30 August 1999. 
  31. ^ "Disney Channel Springs Into April With 70 million Subscribers; Network's Transition From Premium to Basic Service Nears Completion". Business Wire (HighBeam Research). 4 April 2001. 
  32. ^ R. Thomas Umstead (25 June 2001). "Disney Bounces Videos! Concerts from Schedule". Multichannel News (HighBeam Research). Retrieved 25 February 2011. 
  33. ^ "Television news briefs". Zap2it (Tribune Media). 1 May 2002 – via HighBeam Research. 
  34. ^ "Disney to Pull the Plug on 'Vault'". The Cincinnati Post (HighBeam Research). 5 September 2002. 
  35. ^ a b Karl Taro Greenfeld (May 2008). "How Mickey Got His Groove Back". Condé Nast Portfolio: 126–131, 150. Retrieved 31 October 2010. 
  36. ^ Rick Kissell; Michael Schneider (18 August 2007). "'High School Musical 2' huge hit". Variety. Retrieved 18 August 2007. 
  37. ^ "Disney Channel/DisneyChannel.com Highlights For 2008". Disney Channel MediaNet. PRInside. Retrieved 19 January 2009. 
  38. ^ Tiffany Thornton Talks "So Random!" Memories - Selena Gomez, Helmet Ninjas on YouTube
  39. ^ "Disney Channel Earns Historic #1 Total Day Win in Kids 2-11 in 2012; Magical Year Two for Disney Junior Block". The Futon Critic. 19 December 2012. 
  40. ^ "Disney to quit taking ads for junk food aimed at kids". USA Today (Gannett Company). 5 June 2012. Retrieved 10 June 2012. 
  41. ^ "Networks Set To Launch Video Descriptions". TVNewsCheck. 13 June 2012. 
  42. ^ Matt Blum (14 July 2012). "First Animated Disney – Marvel Crossover Announced – And It's Phineas and Ferb!". Wired News. Retrieved 15 August 2012. 
  43. ^ Coming this Spring to Disney XD - Gravity Falls & Wander Over Yonder - Disney XD Official on YouTube at Disney XD
  44. ^ "It's Official: Phineas and Ferb Cancelled". Cartoon Brew. 
  45. ^ a b Sam Theilman (22 May 2014). "Here Is Your First Look at the New Disney Channel Logo". Adweek. Retrieved 23 May 2014. 
  46. ^ GÉDÉON - Disney Channel Corporate Design 1999
  47. ^ Broadcast Now : Disney Channel UK launches autumn schedule and new idents

External links[edit]