Disney Channel (India)

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Disney Channel
2015 Disney Channel logo.svg
Launched 17 December 2004
Picture format 576i (4:3 SDTV)
Country India
Language English
Hindi
Telugu
Tamil
Broadcast area India
Pakistan
Nepal
Bhutan
Sri Lanka
Sister channel(s) Bindass
Bindass Play
Disney Junior (India)
Disney XD (India)
Hungama TV
UTV Movies
UTV Action
Website Disney Channel (India)
Availability
Satellite
Tata Sky Channel 659
Dish TV Channel 977
Reliance Digital TV Channel 603
Airtel Digital TV Channel 458
Sun Direct Channel 522
Videocon d2h Channel 505
Cable
Hathway Channel 410
Asianet Digital Channel 329
In Digital Channel 311
IPTV
PEO TV Channel 61
Smart TV (Pakistan) Channel 51

Disney Channel is an Indian television channel owned by the Indian division of The Walt Disney Company, specialising in television programming for children through original series, movies and third-party programming. The channel was officially launched on December 17, 2004.[1]

Disney Channel is available as a pay-TV channel on most cable and satellite TV providers. The channel is based in Mumbai, Maharashtra. It is the first kids' and teens' channel to cross 200+ GRPs for five years. It is available in English, Hindi, Telugu and Tamil, although many shows broadcast on the channel are only available in Hindi.

History and availability[edit]

Before the launch of the channel, a Disney-branded programming block used to air on Sony TV, known as "Disney Hour" and "Disney Mornings". When the channel was finally launched, the first TV providers to carry it were Star Plus and Zee TV. Currently, Disney Channel is available across all major DTH and cable platforms in India, especially Tata Sky, Dish TV, BigTV, and Airtel. On digital cable services, it is available on DEN Networks, Hathway and Sea TV.

Disney Channel India has been banned in Bangladesh since 2013 over fears that youngsters hooked to the Hindi version of Doraemon might struggle to learn their native tongue Bengali.[2] Now, Disney Channel Southeast Asia is broadcast instead.

Disney Junior[edit]

Playhouse Disney started airing in 2006, as a block on Disney Channel. On 4 July 2011, it was replaced by Disney Junior, which eventually became a 24-hour channel focused on kids. It is available on various DTH and cable operators.

Programming[edit]

At first, the programming of the channel consisted on Disney's original shows imported from the US, such as Lizzie McGuire, That's So Raven, The Suite Life of Zack & Cody, Hannah Montana, Wizards of Waverly Place, Sonny with a Chance, The Suite Life on Deck, Jonas LA and Phineas and Ferb.

In 2006, the channel launched its first locally produced series called Vicky Aur Vetaal. Since then, the network's programming consisted of even more local productions such as Agadam Bagdam Tigdam, Dhoom Machaao Dhoom, Break Time Masti Time, Kya Mast Hai Life, and Ishaan. In 2010, an Indian version of Art Attack was produced and broadcast. Eventually, American shows such as Hannah Montana and The Suite Life on Deck were pulled off from the channel's schedule. Doraemon, an Hungama TV venture, started to be aired on the channel in 2010. Many Doraemon movies have also been aired on the channel.

In 2011, Disney Channel premiered Best of Luck Nikki, the Indian version of Good Luck Charlie. The Suite Life of Karan & Kabir (adaptation of The Suite Life of Zack & Cody), Disney Q Family Mastermind (adaptation of Mastermind), Shake It Up (the localised adaptation of the American Shake It Up series), and Oye Jassie (adaptation of Jessie) were also produced for the network.

The channel rebranded in early 2015 with the new logo used internationally, with the exception of the logo colour being purple instead of blue, and had a strategy of showing family oriented shows in the weekend. The weekend strategy was called "Shanivaar, Ravivaar only for Parivaar". In early 2016 the channel stopped producing local live action shows, and decided to focus on local animation instead.[3]

Currently, the network airs episodes of Doraemon, animated Disney Channel original shows and local animated shows.

See also[edit]

References[edit]

  1. ^ "Disney channels to be available in four languages". December 14, 2004. Retrieved August 16, 2017. 
  2. ^ "Bangladesh bans cartoons to halt Hindi invasion". Hindustan Times. 2013-02-15. Retrieved 2017-07-24. 
  3. ^ "Focusing on local animation, Disney moves away from live-action shows | TelevisionPost.com". www.televisionpost.com. Retrieved 2017-07-28. 

External links[edit]