Disney Junior

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Disney Junior
Disney Junior.svg
CountryUnited States
Broadcast areaNationwide
HeadquartersBurbank, California, U.S.
Programming
Language(s)English
Spanish (via SAP audio track)
Picture formatHDTV 720p
(downscaled to letterboxed 480i for the SD feed)
Ownership
OwnerWalt Disney Television[1]
(Disney General Entertainment Content)
ParentDisney Branded Television
Sister channels
History
Launched
  • February 14, 2011; 11 years ago (2011-02-14) (as a programming block on Disney Channel)
  • March 23, 2012; 10 years ago (2012-03-23) (as a TV channel)
ReplacedDisney Kids (China)
Playhouse Disney (worldwide)
Soapnet (U.S.)
Jetix Play (CEE and Middle East)
Links
WebcastWatch live
WebsiteDisneyNOW portal

Disney Junior is an American pay television network owned by the Walt Disney Television (part of Disney General Entertainment Content) unit of The Walt Disney Company through Disney Branded Television.[2] Aimed mainly at children two to seven years old,[2] its programming consists of original first-run television series, films, and select other third-party programming.

As of January 2016, the channel is available to 74 million households in the U.S.[3]

History[edit]

Origins[edit]

The Walt Disney Company first attempted to launch a 24-hour subscription channel for preschoolers in the United States,[4] when the company announced plans to launch Playhouse Disney, a television offshoot of Disney Channel's daytime programming block of the same name, which launched on the channel on May 8, 1997 (airing during the morning hours seven days a week, with the weekday blocks lasting until the early afternoon). Plans for the United States network were ultimately shelved. However, channels using the Playhouse Disney moniker were launched in other countries internationally.[5]

The development of Disney Junior began on May 26, 2010, when Disney-ABC Television Group announced the launch of the channel as a pay television service, which would compete with other subscription channels targeted primarily at preschool-aged children such as Nick Jr., Qubo, and Sprout (the latter became known as Universal Kids); in addition to the Playhouse Disney branded blocks and channels being renamed under the Disney Junior label.[6]

The flagship channel in the United States intended to replace Soapnet, a Disney-owned channel featuring daytime soap operas seen on the major broadcast networks (including sister network ABC) and reruns of former primetime drama series, due to the continued decline in popularity and quantity of soap operas on broadcast television, along with the growth of video on demand services (including the online streaming availability for soap operas) and digital video recorders that negated the need for a linear channel devoted to the genre.[5]

Network and block launches[edit]

Disney Junior first launched as a programming block on Disney Channel on February 14, 2011.[7] The Disney Junior channel was originally scheduled to launch in January 2012, but on July 28, 2011, the Disney-ABC Television Group pushed back the channel's launch date to an unspecified date in early 2012,[8] then on January 9, 2012, the Disney-ABC Television Group announced that Soapnet's closing date for most cable providers was scheduled for March 22, 2012. Disney Junior's 24-hour subscription channel counterpart officially launched the following day on March 23,[9] at 12:00 a.m. Eastern Time with the Mickey Mouse Clubhouse episode "Mickey's Big Surprise" as the first program to air on the channel.[citation needed] Programming featured on the channel's initial lineup included Jake and the Never Land Pirates, Mickey Mouse Clubhouse and freshman original series Doc McStuffins; the channel also launched a new short-form series A Poem Is. as well as the weekend movie block, the Magical World of Disney Junior.[7]

Though it in effect took over the channel space held by Soapnet, an automated feed of that channel continued to exist for providers that had not yet reached agreements to carry Disney Junior (similar to other automated channel feeds that continued to operate during the transitions of Nickelodeon Games and Sports for Kids to The N (now TeenNick) and Fox Reality Channel to Nat Geo Wild), or held out to not lose subscribers due to the immediate loss of that network. These included some providers such as Cox Communications, Optimum, DirecTV, Verizon FiOS, and Time Warner Cable, which continued to carry Soapnet while having added the Disney Junior channel onto their channel lineups in turn.[9][10] Soapnet's operations continued sixteen months later than had been originally planned, until the network finally ceased operations on December 31, 2013, at 11:59 p.m. Eastern Time.[11]

In 2012, Disney Junior launched the movie night anthology as the Magical World of Disney Junior.[7] The channel also premiered its first Disney Junior Original Movie, Lucky Duck during Magical World on Friday, June 20, 2014.[12] The morning block of Disney Junior programming on Disney Channel itself is currently known as Mickey Mornings.

Television carriage[edit]

Since its launch, Disney Junior became initially available to subscribers of Xfinity, Time Warner Cable, Cablevision, Bright House Networks, and Verizon FiOS;[13] other providers would sign carriage agreements to run the network following its launch:

  • On March 26, 2012, Cox Communications announced that it would carry Disney Junior, as part of the provider's "Variety Pak" package.
  • On April 3, 2012, Disney–ABC Television Group announced that it had reached a distribution agreement with the National Cable Television Cooperative to carry Disney Junior, which negotiates carriage deals on behalf of many of America's smaller cable providers.[14]
  • Cable One added the network to the digital tier of its systems around May 26, 2012.
  • On June 21, 2012, RCN began carrying the network on its systems.
  • On July 13, 2012, DirecTV announced that the Disney Junior network would be added to its lineup the following day on the 14th, a Saturday.[15] Industry observers questioned both the unexpected announcement and untraditional weekend launch of the network as being timed to a nine-day carriage dispute between DirecTV and Viacom and the loss of Nick Jr. four days previously as a result of the dispute.[16]
  • On December 31, 2012, Charter Communications came to terms with Disney–ABC Television Group on a new wide-ranging multiple-year carriage agreement for ABC, all of the U.S.-based Disney Channels Worldwide and ESPN networks and ABC Family, which included the addition of Disney Junior to Charter systems throughout the first quarter of 2013.[17]
  • On January 15, 2013, AT&T U-verse also reached a deal with The Walt Disney Company on a new wide-ranging multi-year agreement to carry the Disney–ABC Television Group family of networks and ESPN, which included the addition of Disney Junior.[18]
  • Dish Network, the last major television provider to have not signed a carriage deal for Disney Junior, added the channel on April 10, 2014; after a long period of acrimony and a six-month extension of their past carriage agreement with The Walt Disney Company for a few select networks (some of which were not available in HD, partly as a result of a 2011 dispute with the company), Dish and Disney came to full terms on carrying all of Disney-ABC's networks in both standard and high definition on March 3, 2014, with the resolution of legal issues involving Dish's Hopper DVR system, which also included streaming rights for the networks as part of Dish's IPTV streaming service Sling TV.[19]

Programming[edit]

Programming on the Disney Junior channel includes original series (such as Alice's Wonderland Bakery), shows formerly seen on the now-defunct Playhouse Disney block (such as Mickey Mouse Clubhouse and Jungle Junction), plus re-runs of former original shows (such as Doc McStuffins) - including some that also air on the companion Disney Channel morning block and short-form series, as well as reruns of some older animated series that had previously been seen on sister network ABC, CBS (made before 1996) and programs from Disney Channel and Toon Disney, which are aired by the channel by popular demand (especially during the overnight graveyard slot). However, the channel also carries several non-Disney preschool shows (such as PJ Masks and Bluey).

Blocks[edit]

Disney Junior Night Light[edit]

Disney Junior Night Light is the former name of Disney Junior channel's overnight programming block, running daily from 9:00 p.m. to 4:00 a.m. Eastern and Pacific Time. The block, which debuted on September 4, 2012, and is sponsored by Babble (under a similar underwriter sponsorship agreement as that regularly used by Disney Channel and Disney Junior, which both operate as commercial-free services), consists of short-form programs intended for co-viewing among parents and their children. Features seen as part of the block include Picture This (which presents sketches of Disney characters being drawn), Sesh Tales (a segment featuring costumed finger puppets with twists on traditional fairy tales) and That's Fresh (a segment featuring cooking tips aimed at parents, presented by celebrity chef Helen Cavallo). Additional series under development at the block's launch included a photography series, a series that follows parents through the day their new baby comes home after being born, and a show about stay-at-home dads.[20] Since 2017, Disney Junior's overnight programming has run unbranded and without the Night Light continuity.

Related services[edit]

Service Description
Disney Junior HD[21][22] Disney Junior HD is a high definition simulcast of the Disney Junior channel that broadcasts in the 720p resolution format (the recommended HD format for the Disney-ABC Television Group's free-to-air and pay-TV properties). Most providers began carrying it upon Disney Junior's launch in most areas, and use a downscaled version to provide their standard definition feeds. DirecTV began carrying Disney Junior's HD feed on August 15, 2012.[23]
Disney Junior On Demand Disney Junior On Demand is the channel's video-on-demand service, offering select episodes of Disney Junior's original series. It is available to most subscription-based providers that carry the network.
DisneyNOW On September 28, 2017, the Disney Channel app was relaunched as DisneyNOW, which combines the apps of Disney Channel, Disney Junior, Disney XD and Radio Disney into one universal app featuring access to all four services. The Disney Junior app was discontinued on February 15, 2018.[24]
Disney+ Disney+ is a subscription video-on-demand streaming service owned and operated by the Direct-to-Consumer & International (DTCI) division of The Walt Disney Company which contains Disney Junior and former Playhouse Disney content.
Former services
Disney Junior App Formerly known as "WATCH Disney Junior" until a June 2016 rebranding, the mobile app and digital media player viewing apps for Disney Junior offer live and on-demand streaming of Disney Junior content online. These apps require users to authenticate with a login from a participating television service provider access to live video or the newest episodes. A limited selection of free episodes also is available without a login. The app closed on February 15, 2018, as it merged it with the DisneyNow app, along with its sister channels: Disney Channel and Disney XD.

International channels[edit]

Disney Junior, formerly known as Playhouse Disney, is available around the world. Since 2020, many of these networks were closed in favor of direct customer promotion of Disney+, where Disney Junior's content was moved to.

References[edit]

  1. ^ Low, Elaine (November 10, 2020). "Disney Reorganizes TV and Streaming Content Units Under Peter Rice". Variety. Retrieved November 10, 2020.
  2. ^ a b "Disney Channels - About Us". Archived from the original on January 21, 2021. Retrieved March 22, 2021.
  3. ^ "Cable Network Coverage Area Household Universe Estimates: January 2016". Archived from the original on October 14, 2016.
  4. ^ Play nice now; Walt Disney Co. plans to introduce Playhouse Disney Channel, Broadcasting & Cable (via HighBeam Research), June 25, 2001.Retrieved on December 21, 2016,
  5. ^ a b SOAPnet Will Go Dark to Make Way for Disney Junior Archived May 27, 2010, at the Wayback Machine, Entertainment Weekly, May 26, 2010
  6. ^ Disney/ABC Television Group Announces Disney Junior, a New 24-Hour Channel for Preschoolers and Their Families, The Futon Critic, May 26, 2010,
  7. ^ a b c Dickson, Jeremy (January 10, 2012). "Disney Junior launches in March, Marvel gets block on XD". Kids Screen. Retrieved February 17, 2014.
  8. ^ Soapnet to stay on the air long into the New Year! Archived October 8, 2016, at the Wayback Machine, Michael Fairman On-Air On-Soaps, July 28, 2011.
  9. ^ a b Schneider, Michael (January 9, 2012). "Disney Junior to replace Soapnet in March". TV Guide. Retrieved January 9, 2012.
  10. ^ Villarreal, Yvonne. "Show Tracker: What You're WatchingDisney Junior 24/7 channel launches Friday." Los Angeles Times Blog 22 March 2012. Web. 19 April 2012.
  11. ^ James, Meg (November 9, 2013). "Disney's SOAPnet channel headed for the drain". Los Angeles Times. Retrieved November 10, 2013.
  12. ^ Milligan, Mercedes (May 12, 2014). "First Disney Junior Movie 'Lucky Duck' Names Lead Quackers". Animation Magazine. Retrieved August 19, 2018.
  13. ^ Disney Junior Launches on Friday; SOAPnet to Continue on Some Carriers, Hollywood Reporter, March 22, 2012.
  14. ^ "NCTC to distribute Disney Junior". kidscreen.com.
  15. ^ Disney Junior will Launch Saturday, July 14 to Millions of DIRECTV Customers Nationwide Archived July 15, 2012, at the Wayback Machine
  16. ^ Liebermann, David (July 13, 2012). "A Challenge To Viacom? DirecTV Adds Disney Junior To Programming Lineup". Deadline Hollywood. Retrieved July 14, 2012.
  17. ^ "The Walt Disney Company and Charter Communications Announce New Distribution Agreement". The Futon Critic. December 31, 2012. Retrieved January 1, 2013.
  18. ^ Farrell, Mike (January 15, 2013). "Disney Strikes U-Verse Carriage Deal". Broadcasting & Cable. Retrieved January 15, 2013.
  19. ^ Liebermann, David (March 3, 2014). "Dish And Disney Finalize Output Deal That Ends Their Ad-Hopper Dispute". Deadline Hollywood. Retrieved March 4, 2014.
  20. ^ Dickson, Jeremy (August 29, 2012). "First look: DJ Tales to bow on Disney Junior Night Light". Kidscreen. Retrieved September 24, 2012.
  21. ^ "Disney Announces Disney Junior, a 24-hr channel for Preschoolers & families". Laughing Place. Retrieved February 5, 2012.
  22. ^ Frost, John (May 27, 2010). "Disney Junior to replace Soapnet in Cable Lineup". The Disney Blog. Retrieved February 5, 2012.
  23. ^ "On August 15 four exciting channels will be available in eye-popping HD!". DirecTV. August 15, 2012. Archived from the original on October 24, 2012. Retrieved January 24, 2013.
  24. ^ Steinberg, Brian (February 28, 2017). "As 'Kids' Upfront' Kicks Off, Disney Woos Madison Avenue – Variety". Variety. Retrieved September 28, 2017.

External links[edit]