Disney Tsum Tsum

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Disney Tsum Tsum
Type Stuffed toys
Company The Walt Disney Company
Country Japan
Availability 2013–present
Slogan Start Stacking!

Disney Tsum Tsum is the name of a range of Japanese collectible stuffed toys based upon Disney and Pixar characters[1] (including characters from the Disney-owned Star Wars and Marvel franchises). The name is derived from the Japanese verb tsumu meaning "to stack", because the rectangle-shaped toys are designed to stack on top of each other, forming a pyramid shape.[1] There are also vinyl versions of them manufactured by Jakks Pacific.

The toys were first released in Japan in 2013 as a tie-in to the Tsum Tsum arcade and mobile games respectively developed by Konami and Line Corporation. Disney began to sell them in the United States in July 2014,[2] and in Disneyland Paris the following month. Around the same time, Disney released Tsum Tsum to the South Korean market, giving away icons for use on online chat systems.[3] As of 2014, 1.8 million Tsum Tsum toys have been sold.[4]


Tsum Tsum toys are typically made of felt, microbeads, and stuffing, although hard plastic models can also be found. They are ovular in shape, and vary in sizes. Initially, the toys were released in three different sizes: "mini" (3.5 inches (8.9 cm) long), "medium" (11 inches (28 cm)), and "large" (17 inches (43 cm)). In June 2014, a new "mega" size (21.5 inches (55 cm)) was released to the Japanese market. In October 2015, Disney announced a subscription-only "small" size (7.5 inches (19 cm)). In November 2015, during the Japanese D23 Expo, a new "micro" size (2 inches (5.1 cm)) was introduced.


Disney offers dozens of characters in the Tsum Tsum line. The line includes classic mainline characters like Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Pluto and Goofy, as well as secondary Disney characters like Bambi, Pinocchio, Lady, Tramp, Tinker Bell, Cinderella, and others. Contemporary characters are also represented, including those from Lilo & Stitch, Toy Story, Monsters, Inc., Big Hero 6, The Aristocats, Star Wars, and Cars.[5]

Disney has also released alternate character representations for holidays and special events.[6][7][8][9][10]

There is also a CGI animated short series featuring the characters.

Mobile games[edit]

Disney Tsum Tsum[edit]

Disney Tsum Tsum
Developer(s) Line Corporation
Platform(s) iOS, Android
  • JP: 2013
  • WW: July 1, 2014[2]
Genre(s) Puzzle
Mode(s) Single-player

Disney Tsum Tsum (listed on the App Store and Google Play Store as LINE: Disney Tsum Tsum) is a free-to-play mobile puzzle game for iOS and Android developed and published by Line Corporation. The game focuses on Disney, Pixar, and Star Wars characters rendered as Tsum Tsum toys. The game is divided between two different versions which differ in content; the original Japanese version, and a separate global version. Both versions are regularly updated separately from one another. The game requires a constant Internet connection to play.


The game's simplistic story is that Disney Tsum Tsum toys have fallen from the shelves of the Disney Store overnight and need to be put back on the shelves before the store opens. Players must drag their finger on their phone's touchscreen to connect at least three Tsums in order to clear them from the playfield, clearing as many Tsums as possible before time runs out. As Tsums are cleared, players score points, and more of the toys fall in from above. Players score more points (as well as coins to buy new Tsums) when clearing four or more tsums at a time. Clearing at least seven Tsums (six when a specific boost is activated before a game) will also spawn a magical bubble (known as a bomb in the Japanese version) that immediately clears surrounding Tsums when tapped to pop them. As Tsums are cleared, they fill up a "Fever Meter" that, when full, triggers a ten-second "Fever Mode", which adds five seconds of playtime to the timer, clears away Tsums faster, and temporarily prevent combos from breaking. In addition, clearing "MyTsums" (a Tsum that players select before each game) fills a meter that allows players to use their MyTsum's special ability.

Players also have in-game bingo cards that award prizes when certain optional missions are completed. Completing a row, column or diagonal line of optional missions for bingo will award players various minor prizes, while completing an entire card will earn players tickets for free Tsums (without having to spend coins) or special Tsums that cannot be earned through regular means, such as Oswald the Lucky Rabbit or the Alien from Toy Story. In addition to bingo cards, there are also various time-limited events that may be held where players can complete a separate set of missions for prizes.

Playing a round of Disney Tsum Tsum costs one "heart" (life). Hearts can be earned by waiting fifteen minutes to refill (up to five hearts in total; any more than four stockpiled hearts will disable refilling until players have less than five hearts again), completing bingos or event missions, spending "Rubies" (the game's premium currency that can be purchased through microtransactions or earned through either leveling up or completing bingos), or by sending hearts to Line and Facebook friends who are logged into the game. Players can send one free heart to each friend per hour. Sending hearts do not cost any players their own hearts. Claiming a heart within an hour of being sent will also award players 200 coins.

Marvel Tsum Tsum[edit]

Marvel Tsum Tsum was a free-to-play mobile puzzle game for iOS and Android developed by XFLAG and published by mixi. The game focuses on Marvel characters rendered as Tsum Tsum toys. Despite having similar gameplay, the game is unrelated to Line Corporation's Disney Tsum Tsum. The game was released worldwide on August 31, 2016 and was shut down on October 31, 2017.[11]


  1. ^ a b Kelli Bender (11 August 2014). "Attention Christmas Shoppers: Disney's Tsum Tsum Could Be the Next Beanie Baby Craze". People. Retrieved 2 September 2014. 
  2. ^ a b ""Disney Tsum Tsum" Mobile Game And Soft Toy Line Launch Globally" (Press release). Burbank, California: Disney Interactive. PR Newswire. 2017-07-01. Retrieved 2017-02-24. 
  3. ^ 라인 디즈니 썸썸. Disney Korea (in Korean). Disney Korea. Archived from the original on December 23, 2014. 
  4. ^ Brooks Barnes (10 August 2014). "Sensing a Tsum Tsum Craze Afoot, Disney Rushes to Supply Fans". New York Times. Retrieved 2 September 2014. 
  5. ^ Fiedler, Dan Brace and Jon. "Max Goof (Mickey & Friends) at Tsum Tsum Central". www.tsumtsumcentral.com. 
  6. ^ "Disney welcomes 2015 with special edition sheep Tsum Tsum soft toys!". Rocketnews24.com. 14 December 2014. Retrieved 15 August 2015. 
  7. ^ "Honeypot Winnie The Pooh Tsum Tsum Set Coming To Japan". Diskingdom.com. Retrieved 15 August 2015. 
  8. ^ "New Candy Tsum Tsum Collectors Set Coming Soon To Japan". Diskingdom.com. Retrieved 15 August 2015. 
  9. ^ "Dale Tsum Tsum Plush – Mini – 3 1/2"". Disney.com. Retrieved 15 August 2015. 
  10. ^ "4顔セット TSUM TSUM ドナルド" (in Japanese). The Disney Store, Japan. Retrieved 2 September 2014. 
  11. ^ "Thank you for playing MARVEL Tsum Tsum". Marvel Tsum Tsum. Retrieved 31 August 2017. 

External links[edit]