Diva (Asia TV channel)

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Diva Asia
Diva logo.svg
Launched
  • December 15, 1997 (1997-12-15) (as Hallmark Channel)
  • September 19, 2009 (2009-09-19) (as Diva Universal)
  • June 16, 2014 (2014-06-16) (relaunch as Diva)
ClosedNew Year's Eve 2019
NetworkNBCUniversal International Networks
Owned byNBCUniversal
Picture format1080i (HDTV 16:9)
SloganBe Yourself.
CountrySingapore
Broadcast areaWorldwide
HeadquartersSingapore
Formerly calledHallmark Channel (1997-2010)
Diva Universal (2010-2014)
Sister channel(s)E!
Websitedivatv.asia

Diva (formerly Diva Universal) is an defunct Southeast Asian pay television channel owned and operated by NBCUniversal International Networks. It was first launched in 1997 as the Southeast Asian variant of Hallmark Channel, before being rebranded in 2009 as Diva Universal, dropping the "Universal" name in 2014. Diva ceased transmission along with E! on New Year's Eve 2019 at 11.59pm with the last programme Ellen’s Game of Games S1 Ep 1.

History[edit]

Hallmark Channel Asia was launched in 1997. Most of the programs were all imported from the US, including Oprah and The Biggest Loser. It had four different feeds including the Philippine one, which was launched on 19 August 2009.

Hallmark Channel Asia ended was rebranded as Diva Universal on 19 September 2009, as part of Universal Networks International's efforts to refocus its network portfolio. Coinciding with the launch of its high-definition feed, the SD channel started broadcasting in 16:9 widescreen on 1 February 2014. On 16 June 2014, Diva Universal's name was simplified to "Diva".

Diva ceased transmission along with E! on New Year's Eve 2019 at 11.59pm with the last programme Ellen’s Game of Games S1 Ep 1.

Former programming[edit]

Most of the programs are imported from the United States including drama, comedy, series, talk shows and reality TV series. Movie programs also air on this channel from the United States, Australia, United Kingdom and Asia.

See also[edit]

References[edit]

External links[edit]