Division of Brand

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Australian House of Representatives Division
Division of BRAND 2016.png
Division of Brand in Western Australia, as of the 2016 federal election.
Created 1984
MP Madeleine King
Party Labor
Namesake David Brand
Electors 98,025 (2016)
Area 377 km2 (145.6 sq mi)
Demographic Outer Metropolitan

The Division of Brand is an Australian electoral division in the state of Western Australia. The division was named after Sir David Brand, a former state premier.

According to the 2006 census, Brand is the electorate with the lowest proportion (12.6%) of residents with a university qualification.[1]


The seat was created for the 1984 federal election from parts of the Divisions of Fremantle and Canning to cater for substantial population growth in the RockinghamMandurah coastal area south of the state capital Perth. Initially it included country areas to the south and southeast, such as agricultural regions in the Shires of Murray, Waroona and Harvey and the mining town of Collie, and was significantly more marginal for Labor—made abundantly clear by Labor's near-defeat in the seat at the 1996 federal election. The redistribution for the 1998 election saw the electorate become an entirely urban seat, retreating north of the Peel Estuary to roughly its present boundaries, and the seat has been safe Labor ever since.

Brand has had four members —two of whom had previously been sitting members for other seats. Wendy Fatin had been the member for Canning for a single term prior to the creation of Brand, and went on to win in four successive elections, becoming Minister for the Arts in the early 1990s. Upon her retirement from politics, Kim Beazley, who had been Minister for Defence in the Hawke Government until 1990 and had several portfolios before becoming Deputy Prime Minister to Paul Keating in 1995, was preselected for the seat following 16 years as member for the marginal seat of Swan which polling suggested the party was certain to lose. At the 1996 election, Beazley won by just 387 votes against Liberal candidate Penny Hearne, who was later to quit the party and run as an independent against Court minister Doug Shave in the 1996 state election for the seat of Alfred Cove. The third member was Gary Gray, from 2007 to 2016. On 25 March 2013, Gray was appointed to the Australian Cabinet as the Minister for Resources and Energy, the Minister for Tourism, and the Minister for Small Business. From 2010 until 2013, Gray served as the Special Minister of State and the Minister for the Public Service and Integrity.

The redistribution for the 2010 federal election made the seat slightly more secure for Labor by transferring some 12,000 Mandurah voters to the neighbouring Division of Canning.[2][3] A redistribution ahead of the 2016 election removed the seat's share of Mandurah altogether, increasing the Labor majority from 52 percent to 54 percent.

Gray retired in 2016, and Madeleine King retained the seat for Labor on a swing just under 8 percent.


Since the 2016 election, the division has consisted of enrolled voters resident in the City of Kwinana and the City of Rockingham. Suburbs presently included are:[4]

City of Kwinana[edit]

City of Rockingham[edit]


Member Party Term
  Wendy Fatin Labor 1984–1996
  Kim Beazley Labor 1996–2007
  Gary Gray Labor 2007–2016
  Madeleine King Labor 2016–present

Election results[edit]

Australian federal election, 2016: Brand[5]
Party Candidate Votes % ±
Labor Madeleine King 38,803 47.48 +6.39
Liberal Craig Buchanan 25,843 31.62 −6.12
Greens Dawn Jecks 9,542 11.68 +4.25
Rise Up Australia Philip Scott 4,704 5.76 +5.04
Christians Robert Burdett 2,826 3.46 +1.43
Total formal votes 81,718 95.78 +1.59
Informal votes 3,602 4.22 −1.59
Turnout 85,320 87.04 +1.28
Two-party-preferred result
Labor Madeleine King 50,202 61.43 +7.72
Liberal Craig Buchanan 31,516 38.57 −7.72
Labor hold Swing +7.72


  1. ^ Brand Australian Broadcasting Corporation: 2010 Election, accessed: 22 August 2010
  2. ^ Australian Electoral Commission 2008 Redistribution of Western Australia into Electoral Divisions Final Report, p. 17 (PDF)
  3. ^ Nelson P, Australian Parliamentary Library Background Note: Western Australian redistribution, 2008 Archived 10 July 2009 at the Wayback Machine. (Refer Table 2 for projected party percentages)
  4. ^ "Profile of the electoral division of Brand (WA)". Australian Electoral Commission. Retrieved 24 April 2016. 
  5. ^ Brand, WA, Virtual Tally Room 2016, Australian Electoral Commission.

External links[edit]

Coordinates: 32°19′19″S 115°47′53″E / 32.322°S 115.798°E / -32.322; 115.798