dm-drogerie markt

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dm-drogerie markt is a chain of retail stores headquartered in Karlsruhe, Germany, that sells cosmetics, healthcare items, household products and health food.

In its industry sector, dm-drogerie markt is Germany's largest retailer measured by revenues.[1] The company is known for its flat hierarchical structures and high level of social commitment. For founder Götz Werner, the well-being of employees is more important than the company's returns.[2]

As of September 2016 dm has 3,349[3] stores in twelve European countries. In the 1970s dm only had outlets in Germany and Austria. In the 1990s it opened stores in the Czech Republic, Hungary, Slovenia, Slovakia, and Croatia. In the 2000s the company expanded to Serbia, Bosnia-Herzegovina, Romania, Bulgaria, North Macedonia, and Italy.[3]

In March 2017, for the first time in its history, dm-drogerie markt started selling to consumers outside Europe with an Alibaba Tmall Global cross-border flagship store to China.[4] This expansion was initiated and is managed by a Shanghai-based Tmall Partner oddity Asia.

Stores by countries[edit]

Country Year of entering the market Number of stores[5]
Germany 1973 1956
Austria 1976 389
Hungary 1993 260
Czech Republic 1993 228
Croatia 1996 157
Slovakia 1995 140
Serbia 2004 105
Romania 2007 95
Slovenia 1993 80
Bulgaria 2009 78
Bosnia and Herzegovina 2006 70
Italy 2017 49
North Macedonia 2012 14

See also[edit]


  1. ^ Rekordumsatz: Der Siegeszug der Drogeriekette DM. Frankfurter Allgemeine Zeitung, 24 October 2013 (in German)
  2. ^ Best Brands Awards: Götz Werner ist die beste Unternehmermarke. Wirtschaftswoche, 7 February 2013 (in German)
  3. ^ a b "dm in Europa". dm Germany (official website). Retrieved 10 October 2017.
  4. ^ "Web2Asia launches dm-drogerie markt on Alibaba Tmall Global". 2017-03-06. Retrieved 2017-03-10.
  5. ^ "Unternehmenszahlen". 30 September 2018. Retrieved 14 February 2019.