dm-drogerie markt

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dm-drogerie markt GmbH + Co. KG
TypeGmbH & Co. KG
Founded1973; 50 years ago (1973)
Key people
Christoph Werner (CEO)
Revenue€12.265 billion (2021)[1]
Number of employees
66,076 (2021)[1]
The headquarters of dm since 2019

dm-drogerie markt (usually abbreviated as dm) is a chain of retail stores headquartered in Karlsruhe, Germany, offering cosmetics, healthcare items, household products and health food and drinks. The company was founded in 1973 when it opened its first store in Karlsruhe.[2]

In its industry sector, dm-drogerie markt is Germany's largest retailer measured by revenues.[3] The company is known for its flat hierarchical structures and high level of social commitment. Götz Werner claimed that the well-being of employees is more important than the company's returns.[4]

dm has more than 62,600 people employed in more than 3,700[1] stores in twelve European countries. In the 1970s, dm only had outlets in Germany and Austria. In the 1990s, it opened stores in the Czech Republic, Hungary, Slovenia, Slovakia, and Croatia. In the 2000s the company expanded to Serbia, Bosnia-Herzegovina, Romania, Bulgaria, North Macedonia, Italy and Poland.[1]

In March 2017, for the first time in its history, dm-drogerie markt started selling to consumers outside Europe with an Alibaba Group's Tmall Global cross-border flagship store to China.[5] This expansion was initiated and is managed by a Shanghai-based Tmall Partner oddity Asia.

DM store in Zagreb, Croatia


Figures for the number of stores in Europe as of 6 December 2022:[1]

Country Since No. of stores
Austria 1976 386
Bosnia and Herzegovina 2006 84
Bulgaria 2009 102
Croatia 1996 171
Czech Republic 1993 249
Germany 1973 2096
Hungary 1993 262
Italy 2017 72
Macedonia 2012 22
Poland 2022 9
Romania 2007 127
Serbia 2004 119
Slovakia 1995 158
Slovenia 1993 101

See also[edit]


  1. ^ a b c d e "Unternehmenszahlen von dm-drogerie markt" (in German). dm. Retrieved 30 September 2021.
  2. ^ "Kevin David Lehmann". Forbes. Retrieved 25 June 2021.
  3. ^ Rekordumsatz: Der Siegeszug der Drogeriekette DM. Frankfurter Allgemeine Zeitung, 24 October 2013 (in German)
  4. ^ Best Brands Awards: Götz Werner ist die beste Unternehmermarke. Wirtschaftswoche, 7 February 2013 (in German)
  5. ^ "Web2Asia launches dm-drogerie markt on Alibaba Tmall Global". 6 March 2017. Retrieved 10 March 2017.

External links[edit]