dm-drogerie markt

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
dm-drogerie markt
GmbH & Co. KG
Industry Retail
Founded 1973
Headquarters Karlsruhe, Germany
Number of locations
3,349 (October 201k7)[1]
Key people
Erich Harsch, Götz Werner
Revenue 10.3 billion Euro (FY 2017)
Number of employees
56,500 (2017)

dm-drogerie markt is a chain of retail stores headquartered in Karlsruhe, Germany, that sells cosmetics, healthcare items, household products and health food.

In its industry sector, dm-drogerie markt is Germany's largest retailer measured by revenues.[2]

The company has flat hierarchies; social commitment ranks high. For its founder Götz Werner, the wellbeing of employees is more important than the company's return.[3]

As of September 2016 dm has 3 349[1] stores in twelve European countries. In 1970s dm only had outlets in Germany and Austria. In 1990s it opened stores in the Czech Republic, Hungary, Slovenia, Slovakia and Croatia. In 2000s the company expanded to Serbia, Bosnia-Herzegovina, Romania, Bulgaria, Macedonia and Italy as well.[1]

In March 2017, for the first time in its history, dm-drogerie markt started to sell to consumers outside Europe with an Alibaba Tmall Global cross-border flagship store to China.[4] This expansion was initiated and is managed by a Shanghai-based Tmall Partner Web2Asia.

Stores by countries[edit]

Country Year of entering the market Number of stores
 Austria 1976 391
 Bosnia-Herzegovina 2006 67
 Bulgaria 2009 71
 Croatia 1996 157
 Czech Republic 1993 224
 Germany 1973 1892
 Hungary 1993 259
 Italy 2017 8
 Macedonia 2012 13
 Romania 2007 94
 Serbia 2004 89
 Slovakia 1995 139
 Slovenia 1993 78
 Egypt 1977 81

See also[edit]


  1. ^ a b c "dm in Europa". dm Germany (official website). Retrieved 10 October 2017.
  2. ^ Rekordumsatz: Der Siegeszug der Drogeriekette DM. Frankfurter Allgemeine Zeitung, 24 October 2013 (in German)
  3. ^ Best Brands Awards: Götz Werner ist die beste Unternehmermarke. Wirtschaftswoche, 7 February 2013 (in German)
  4. ^ "Web2Asia launches dm-drogerie markt on Alibaba Tmall Global". 2017-03-06. Retrieved 2017-03-10.