dm-drogerie markt

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dm-drogerie markt
GmbH & Co. KG
Number of locations
3,349 (October 2017)[1]
Key people
Erich Harsch, Götz Werner
Revenue10.3 billion Euro (FY 2017)
Number of employees
56,500 (2017)

dm-drogerie markt is a chain of retail stores headquartered in Karlsruhe, Germany, that sells cosmetics, healthcare items, household products and health food.

In its industry sector, dm-drogerie markt is Germany's largest retailer measured by revenues.[2] The company is known for its flat hierarchial structures and high level of social commitment. For founder Götz Werner, the well-being of employees is more important than the company's returns.[3]

As of September 2016 dm has 3,349[1] stores in twelve European countries. In the 1970s dm only had outlets in Germany and Austria. In the 1990s it opened stores in the Czech Republic, Hungary, Slovenia, Slovakia, and Croatia. In 2000s the company expanded to Serbia, Bosnia-Herzegovina, Romania, Bulgaria, North Macedonia, and Italy.[1]

In March 2017, for the first time in its history, dm-drogerie markt started selling to consumers outside Europe with an Alibaba Tmall Global cross-border flagship store to China.[4] This expansion was initiated and is managed by a Shanghai-based Tmall Partner Web2Asia.

Stores by countries[edit]

Country Year of entering the market Number of stores[5]
 Germany 1973 1956
 Austria 1976 389
 Hungary 1993 260
 Czech Republic 1993 228
 Croatia 1996 157
 Slovakia 1995 140
 Romania 2007 95
 Serbia 2004 95
 Slovenia 1993 80
 Bulgaria 2009 78
 Bosnia and Herzegovina 2006 70
 Italy 2017 26
 North Macedonia 2012 14

See also[edit]


  1. ^ a b c "dm in Europa". dm Germany (official website). Retrieved 10 October 2017.
  2. ^ Rekordumsatz: Der Siegeszug der Drogeriekette DM. Frankfurter Allgemeine Zeitung, 24 October 2013 (in German)
  3. ^ Best Brands Awards: Götz Werner ist die beste Unternehmermarke. Wirtschaftswoche, 7 February 2013 (in German)
  4. ^ "Web2Asia launches dm-drogerie markt on Alibaba Tmall Global". 2017-03-06. Retrieved 2017-03-10.
  5. ^ "Unternehmenszahlen". 30 September 2018. Retrieved 14 February 2019.