dm-drogerie markt

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dm-drogerie markt
GmbH & Co. KG
Number of locations
3,349 (October 201k7)[1]
Key people
Erich Harsch, Götz Werner
Revenue10.3 billion Euro (FY 2017)
Number of employees
56,500 (2017)

dm-drogerie markt is a chain of retail stores headquartered in Karlsruhe, Germany, that sells cosmetics, healthcare items, household products and health food.

In its industry sector, dm-drogerie markt is Germany's largest retailer measured by revenues.[2] The company is known for its flat hierarchial structures and high level of social commitment. For founder Götz Werner, the well-being of employees is more important than the company's returns.[3]

As of September 2016 dm has 3,349[1] stores in twelve European countries. In the 1970s dm only had outlets in Germany and Austria. In the 1990s it opened stores in the Czech Republic, Hungary, Slovenia, Slovakia, and Croatia. In 2000s the company expanded to Serbia, Bosnia-Herzegovina, Romania, Bulgaria, the Macedonia, and Italy.[1]

In March 2017, for the first time in its history, dm-drogerie markt started selling to consumers outside Europe with an Alibaba Tmall Global cross-border flagship store to China.[4] This expansion was initiated and is managed by a Shanghai-based Tmall Partner Web2Asia.

Stores by countries[edit]

Country Year of entering the market Number of stores
Austria 1976 391
Bosnia and Herzegovina 2006 67
Bulgaria 2009 71
Croatia 1996 157
Czech Republic 1993 224
Germany 1973 1892
Hungary 1993 262[5]
Italy 2017 15
Macedonia 2012 13
Romania 2007 94
Serbia 2004 92
Slovakia 1995 139
Slovenia 1993 78

See also[edit]


  1. ^ a b c "dm in Europa". dm Germany (official website). Retrieved 10 October 2017.
  2. ^ Rekordumsatz: Der Siegeszug der Drogeriekette DM. Frankfurter Allgemeine Zeitung, 24 October 2013 (in German)
  3. ^ Best Brands Awards: Götz Werner ist die beste Unternehmermarke. Wirtschaftswoche, 7 February 2013 (in German)
  4. ^ "Web2Asia launches dm-drogerie markt on Alibaba Tmall Global". 2017-03-06. Retrieved 2017-03-10.
  5. ^ "Termékpályázat a dm Kft-nél". Retrieved 16 November 2018. External link in |publisher= (help)