A cover of Dolly, featuring Demi Lovato, August 2015.
|Company||Bauer Media Group|
DOLLY is a monthly teen magazine started in 1970 by Fairfax Ltd. in Australia and New Zealand, and purchased by ACP in 1988. The current editor is Josephine Rozenberg-Clarke. The previous editor was Lucy Cousins.
Dolly was the basis and inspiration for Sassy Magazine (1987-1996) in the United States. The magazine is aimed at older teenage girls (13-17 age group) and covers celebrity news and gossip, fashion and beauty and various feature articles attractive to female teenagers and dealing with issues that are faced by this age group and gender. The magazine also has a website containing games, information on upcoming issues, quizzes and downloads. The magazine has now produced over 400 issues and as of 2007 has a readership of 505,000.
In 2005, Dolly came into media attention for taking advantage of young people wanting to get into the magazine industry. Dolly was accused of soliciting, publishing and ridiculing unpaid articles from hopeful young women looking for a job in magazine journalism.
In Dolly's May 2007 issue featuring Christina Aguilera on the cover, controversy reigned supreme when a picture of a runway model's genitalia was published on page 24 in a section called Dollywood Gossip. The accompanying caption which included an arrow pointing to the model's genital region said "Look Closer, Eww! Not that close" and "Umm, we think you forgot something". Editor Bronwyn McCahon claimed that "It's a long story involving mag terms like "dyelines" and "corrupted PDFs", but we did cover the area originally, and the little spot we used somehow fell off the page just before printing and we didn't notice". Approximately 50,000 issues were pulled off the shelves from major supermarket chains. Copies were later returned to the newsstands with a sticker covering the model's genitals. As a direct result of this error, newsagents across Australia reported a spike in sales. Although photographs of models and celebrities are often printed in various degrees of exposure, this particular photograph was the most controversial.
In an unrelated occasion, McCahon had been quoted saying "Vagina is not a rude or derogatory word and suggesting it should be censored only sends a message that our sexuality is something to be ashamed of".
Dolly Teen Choice Awards
Dolly Model Competition
The Dolly Model Competition is a branch from the Dolly Magazine. It is a competition held for teen readers to enter to have the chance to win a modelling career. The competition first started in 1992 and ended in 2002 when the then Editor in Chief of Dolly, Mia Freedman felt it gave a negative impression towards young teenage girls and the Dolly brand. In 2012 it returned after a 10-year hiatus, with the winner announced as 13-year-old Kirsty Thatcher from Brisbane, Australia. The winner will be awarded a one year contract with Chadwick Modeling agency, a trip to New York to meet with Chadwick's US affiliates, and a fashion and cover shoot on Dolly Magazine.
|2014||Mary Stickley||Tylah Morgan, Vienna Anderson, Emma Tenaglia, Jesper Ha, Sarah Danga|
|2013||Samantha Garza||Angel Larkin, Emelia Roberts, Lucy Kleinhans, Neema Young, Dayna Opitz|
|2012||Kirsty Thatcher||Elodie Russell, Lucinda Crichton, Paige Garvey, Lillian Van Der Veen, Ayasha Alderson|
|2001||Jessica Elsegood||Natasha George|
|2000||Jessica Hart||Shadae Magdson, Emma, Kate|
|1999||Cassidy Light||Lisa Johnston, Paloma|
|1998||Pia Loyola||Joline Lootsma, Sally Winnett, Anna Rawson, Kathy Zachwieja, Gemma Sanderson|
|1997||Miranda Kerr||Carlie Draeger, Bekky Buchanan, Abbie Cornish, Cassie Hunter, Kirsty Short.|
|1996||Renee Schwab||Gemma Hamilton, Amber Lee, Heather Pennell, Wymeng ?, Tasha ?|
|1995||Ellie Wright||Natalie Decorte, Natasha Norton, Nikki Okunev, Lydia Simunovic, Melissa Taylor?|
|1994||Shannan Camilleri||Tania Batur, Bianca Denham, Amy Erbacher, Emma Harrison, Rosanna Mabilia.|
|1993||Emma Gorrod||Tracey Grose, Emma-Kate Harrison, Saara Hentschke, Joanna Stanaway-Becker, Amanda Tacey.|
|1992||Olivia Trick||Daniela Bej, Kate Lillicrapp, Amanda Cruwys, Valerie Anthonisz, Tasha Olsen.|
|1991||Rebecca Kelly||Celeste Gibbins, Alexandra Pike, Susan Bawden, Danah Mitchell, Cressida Wilson.|
- Mediawatch: The dark side of Dolly (03/10/2005)
- Dolly drops its knickers, Sydney Morning Herald, 19 April 2007
- "Dolly: A magazine of mixed messages". The Press. 4 August 2007. Retrieved 29 September 2011.
- A big ooops! from us, Dolly Magazine, 12 April 2007