Donate Life America, founded in 1992 as the Coalition on Donation, is a 501(c)3 not-for-profit alliance of national organizations and 47 state-based organizations across the United States called Donate Life State Teams dedicated to educating the public and advocating for organ, eye and tissue donation. Donate Life America is funded by contributions from the public, corporations, and affiliated organizations. The organization works toward creating a more aware and educated population on the importance of organ, eye, and tissue donation through many different mediums.
Donate Life America publishes brochures, program kits, and educational materials, along with print, radio, and television advertising in order to spread awareness. The organization also provides technical assistance and referral services, coordinates the national campaign for organ donation, identifies best practices, and leads the Donor Designation Collaborative. The current President and CEO of Donate Life America is David Fleming.
In 2003, Donate Life America helped institute National Donate Life Month, which was first officially proclaimed by President George W. Bush. More recently, Donate Life America has launched awareness campaigns targeted at millennials through social media and texting campaigns. Some examples of this are Facebook's campaign capability to share one's donor status and thus redirect followers to their local donor registry, and the Text2DonateLife Project.