Donatella Versace

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Donatella Versace
Donatella Versace Time Shankbone 2010.jpg
Versace at the 2010 Time 100 Gala.
Born Donatella Francesca Versace
(1955-05-02) 2 May 1955 (age 62)
Reggio di Calabria, Italy
Residence Milan, Italy
Nationality Italian
Alma mater University of Florence (attended)[1]
Net worth Increase US$200million
Board member of Versace
Versus Versace
Versace Woman
Palazzo Versace
Elton John AIDS Foundation
Spouse(s) Paul Beck
(m. 1983; div. 2000)

Manuel Dallori
(m. 2004; div. 2005)
Children with Beck;
Allegra Versace
Daniel Paul Beck
Relatives Santo Versace (brother)
Gianni Versace (brother)
Awards FGI Superstar Award (2008)[5]
Glamour Woman of the Year (2010)[6]
Glamour Award for Fashion Designer of the Year
(2012, 2016)[7]
Vice-President of Gianni Versace S.p.A.
In office
President Santo Versace
Preceded by Office established
Succeeded by Jorge Saud
Chief Executive Officer
of Gianni Versace S.p.A.
In office
Serving with Santo Versace and Jorge Saud
President Santo Versace
Preceded by Gianni Versace
Succeeded by Allegra Beck
Creative Director of Gianni Versace S.p.A.
Assumed office
President Santo Versace
Preceded by Gianni Versace

Donatella Francesca Versace (pronounced [donaˈtɛlla franˈtʃeska verˈsaːtʃe]; born 2 May 1955) is an Italian fashion designer and current vice president of the Versace Group, as well as its chief designer. She owns a 20% share of the business. During the 1980s, Donatella's brother, Gianni Versace, launched a perfume dedicated to her, Blonde, and gave her her own diffusion label, Versus. Versace took over the label's design after her brother's death.

Early life and family[edit]

She was born in the Italian city of Reggio Calabria, the youngest of four children in her family. Her father was a personal financier to the Italian aristocracy. An older sister, Tina, died at the age of twelve from an improperly treated tetanus infection.[1] Her brother Santo Versace owns 30 percent of Versace stock.[2]

Fashion debut[edit]

In the mid-1970s, Donatella followed her older brother, Giovanni ("Gianni"), to pursue knitwear design in Florence, Italy. She had planned to work for her brother in the public relations department, but was more valuable to Gianni as a "muse and critic", according to her during an interview with Vogue.[3] Through her closeness to her brother's enterprises, Donatella entered the fashion world. A decade later, during the 1980s, Gianni launched a perfume dedicated to her, Blonde, and gave her her own label, Versus.[citation needed]


A year and three days after Gianni's death on 15 July 1997, Donatella Versace mounted her first couture show for the Versace Atelier at the Hôtel Ritz Paris. She built her runway over the hotel's swimming pool, as her brother had done every season, though this time using sheer glass. She now oversees the production of a dozen collections each year, though these days, she is just as famous for her celebrity entourage and parties whose regular guests include Sir Elton John, Liz Hurley, Catherine Zeta-Jones and Kate Moss. Even Prince Charles attends Donatella's parties for the famous and elite throughout Europe.

She soon proved to be the public relations giant within the Versace label and spread its name throughout Europe and most of the United States. Donatella chose to place some of her good friends, Lil' Kim, Jennifer Lopez, Madonna, Courtney Love, Christina Aguilera, Jonathan Rhys Meyers, Demi Moore, and Lady Gaga in high esteem in the Versace advertising sector, making them and other A-List celebrities such as Beyoncé and January Jones the persona and image of Versace. Her popularity grew when she designed the famous Versace Green Dress, also known as the "Jungle-Dress", which was worn by Jennifer Lopez at the Grammys. Branching into other fields, the company has created the grand, luxurious Palazzo Versace resort on the Gold Coast of Australia. Another growing symbol of the Versace style, the Burj al-Arab, in Dubai, United Arab Emirates (UAE), boasts a broad collection of Versace furniture and beddings in its expensive and lavish rooms.

Real estate ventures[edit]

Plans for the Palazzo Versace, Dubai were announced in May 2005. Gianni Versace SpA, Sunland Group Ltd.,[4] and Emirates International Holdings have announced the Palazzo Versace resort to be constructed in the Arabian Bays on the Dubai Creek in Dubai, United Arab Emirates.[4] The second Palazzo Versace will boast a number of suites and luxury villas, including an exclusive spa. Official plans are to begin construction in 2006 and have the hotel completed sometime in the year 2008. The interior of the hotel will be furnished with various Versace collections. As Creative Director, Donatella will carry out final plans and design strategies for the hotel and resort compound. This will be the second Palazzo Versace hotel ever to be built, and the second hotel in Dubai to boast a wide range of Versace collections. In October 2002, Gianni and Donatella's most famously designed Versace clothing was displayed in a special exhibit of the historical Victoria and Albert Museum of London to be honored for extraordinary fashion success and symbolism worldwide.


She is a patron of the Elton John AIDS Foundation.[5]


In 2010, Donatella's charity work earned her a Do Something With Style Award nomination from the VH1 Do Something Awards. She was nominated for providing art supplies to children and creating a tote bag, whose proceeds will go to Starlight and the ONE Foundations. The awards show, produced by VH1, is dedicated to honoring people who do good and is powered by Do Something, an organization that aims to empower, celebrate, and inspire young people.[6]

Personal life[edit]

Versace and her former husband, American model Paul Beck have two children: daughter Allegra Versace Beck (born 30 June 1986), and son Daniel Paul Beck (b. 1990). Cathy Horyn describes visiting their Milan apartment in 1996: "It was a lavish place, the living room done in Versace prints, but it was also a beautiful and feminine home." Donatella was at the time into drugs and a heavy smoker.[7]

Her brother Gianni Versace was murdered by Andrew Cunanan on 15 July 1997, outside the re-constructed Casa Casuarina, also known as Versace Mansion, in Miami, Florida.[8] A multi-continent search ensued for the suspected spree killer, but in the end, Cunanan avoided capture by committing suicide a few days after the murder. In the aftermath of the highly publicized crime and manhunt, most of the Versace family, including Donatella, moved temporarily to a secluded private resort in the Caribbean. Then, Donatella's daughter Allegra inherited 50% of Versace's entire stock after Gianni's death.[9]

In popular culture[edit]

Versace has given cameo performances in many films relating to fashion and its industry, such as Zoolander. In other films, including the 2006 hit The Devil Wears Prada, her name is mentioned sporadically.[10]

In the ABC series Ugly Betty a fictional character called "Fabia", played by actress Gina Gershon, is a parody of Donatella.[11] Gershon also played Versace as the lead role in the Lifetime television movie House of Versace, released in 2013.

Lady Gaga wrote the song "Donatella" from her 2013 album Artpop for her.[12]

The plot of season 2 of the television series American Crime Story will recount the murder of Donatella's brother, Gianni Versace.[13] In March 2017, Penélope Cruz was cast as Donatella.[14]


  1. ^ Collins, Lauren (24 September 2007). "Mondo Donatella". The New Yorker: 158. 
  2. ^ "Versace Sale At $5.8B Valuation Would Make Heirs Allegra And Santo Billionaires, Donatella Still Out (". Forbes Magazine. 2013-12-02. Retrieved 2014-10-01. 
  3. ^ "Donatella Versace biography ( UK)". 2013-01-22. Retrieved 2014-05-19. 
  4. ^ a b "Designer Donatella Versace visits Dubai Mall ahead of the Vogue Fashion Dubai Experience | The National". 2013-10-10. Retrieved 2014-05-19. 
  5. ^ "Our Patrons - Elton John AIDS Foundation". Retrieved 2014-05-19. 
  6. ^ "Do Something". Do Something. Retrieved 2010-07-15. 
  7. ^ Horyn, Cathy. "Why Fashion Films Are Usually Cartoons". On the Runway Blog. 
  8. ^ News, A. B. C. (2017-07-07). "Inside the mind of the serial killer who murdered Gianni Versace". ABC News. Retrieved 2017-09-26. 
  9. ^ Horyn, Cathy (2004-06-15). "A New Half-Owner for Versace, and She's Almost 18". The New York Times. ISSN 0362-4331. Retrieved 2017-09-26. 
  10. ^ "Donatella Versace | Designers & Brands - FashionTV Network". 1955-05-02. Retrieved 2014-05-19. 
  11. ^ Gael Fashingbauer Cooper (2013-09-05). "Double-take! Gina Gershon becomes an uncanny twin of Donatella Versace - Entertainment". Retrieved 2014-05-19. 
  12. ^ "Donatella Versace Approves of the Love Song Lady Gaga Wrote for Her". Retrieved 2014-05-19. 
  13. ^ Wagmeister, Elizabeth (2017-01-12). "Lady Gaga Will Not Play Donatella Versace in FX’s ‘American Crime Story’". Variety. Retrieved 2017-01-12. 
  14. ^ Goldberg, Lesley (March 20, 2017). "Penelope Cruz to Star in 'Versace: American Crime Story'". The Hollywood Reporter. Retrieved March 20, 2017. 

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