|Institution||The George Washington University|
|Field||Center for the Connected Consumer|
|Alma mater||University of California, Davis|
University of North Carolina
Donna Hoffman is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the School of Business at The George Washington University. She is the founder of eLab, an online laboratory for consumer behavior research and the Co-Director of the Center for the Connected Consumer.
Her award-winning research focuses on online consumer behavior, Internet marketing strategy, emerging consumer implications of the Internet of Things. She has published widely in the top marketing and management journals and speaks frequently on the topic of Internet commerce strategy. Hoffman was awarded the prestigious William O'Dell Award for long-term research impact and is the recipient of the Sheth Foundation/Journal of Marketing Award for her long-term contributions to the marketing discipline.
Prior to her appointment at The George Washington University, Hoffman was the Chancellor's Chair at the University of California, Riverside, and also served on the faculty at Columbia University, University of Texas at Dallas and Vanderbilt University. At Vanderbilt, Hoffman launched the first graduate business program in electronic commerce in the country and, together with Tom Novak created the first iteration of eLab. They also co-founded the Sloan Center for Internet Retailing, one of the Alfred P. Sloan's Industry Centers.
- Alfred P. Sloan's Industry Centers
- Join the Connected Consumer Panel
- eLab eXchange
- A. Gary Anderson Graduate School of Management
- University of California, Riverside
- Center for the Connected Consumer
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