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Sexton produced skateboard videos in St. John's, Newfoundland and Labrador and interspersed humorous skits of Donnie, in the role of a "skeet" (Newfoundland stereotype of a lower-class man) into the footage and also is friends with Marcus Bishop and his son Aidan Bishop . After a positive reaction from friends and coworkers, he developed the Dumphy character with Parsons and began posting videos on YouTube, calling the music "gib rap". Despite being an admitted "running joke", Sexton and Parson have produced a hip hop CD with the Donnie Dumphy persona and are actively working on a Dumphy film together.
Dumphy and his girlfriend Brenda hosted the 2009 Grand Falls-Windsor, NL Salmon Festival, featuring headliner Akon and some 20,000 people in attendance.
On August 21, 2009, Dumphy was featured on the Ron and Fez show on Sirius XM Radio, a satellite radio platform with over 20 million listeners. Dumphy discussed life in Newfoundland, his relationship with his sometimes abusive girlfriend Brenda, and his increasing fame as his YouTube video "goes viral."
In 2014, Parsons and Sexton produced a feature-length film about the Dumphy character, entitled How To Be Deadly, following the 2012 success of a related 15-minute short film of the same title that screened at Cannes and the Toronto International Film Festival.
- James McLeod. Who is Donnie Dumphy?. The Telegram (Newfoundland), March 13, 2009
- Kerri Breen. Donnie Dumphy – I Loves Doin’ Wheelies. The Scope, May 21, 2009
- CIFF: East comes West as Newfoundland sensation Donnie Dumphy brings debut film to Calgary | Calgary Herald
- Donnie Dumphy jumps from YouTube to the movies - Newfoundland & Labrador - CBC News
- Dumphy havin’ a time on festival circuit, wins AFF fan favourite