It was established in 2000, and was meant to develop a web portal for online trade. It was a cooperation between telecommunications company Telenor and Den norske Bank. Chairman was Petter Jansen, and among the board members were Gunn Wærsted, Jon Fredrik Baksaas and Ingvild Myhre. The goal was to create the largest market place of its kind in Norway. However the chief executive officer Knut Oppegaard quit in March 2001 and was replaced by Ann-Kristin Hageløkken. The portal had not yet been opened. The plans were then significantly altered in April 2001, as the plans for online trading were cut. It shared its fate with several dot-com companies, although the company would use the .no top-level domain instead of .com.
- Egede-Nissen, Heidi (31 October 2000). "Hånd i hånd om e-handel". Dagens Næringsliv (in Norwegian). p. 11.
- Egede-Nissen, Heidi (18 January 2001). "Åpner for banktopper". Dagens Næringsliv (in Norwegian). p. 7.
- "Reduserte ambisjoner". Dagens Næringsliv (in Norwegian). 8 March 2001. p. 28.
- "DnB/Telenor-nettbutikk skrinlagt". Aftenposten (in Norwegian). 3 April 2001. p. 44.
- "Vital på nett med skadeforsikring". Bergens Tidende (in Norwegian). 8 December 2000. p. 17.
- Official site (in Norwegian)