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Doral is a brand of cigarette introduced in 1969 by R.J. Reynolds Tobacco. It is available nationwide in the United States. Doral's current slogan is "Premium Taste, Guaranteed." An early slogan was "Taste me!" done with female voices on broadcast commercials. This was lampooned by George Carlin in his 1972 stand-up bit "Sex in Commercials". Magazine advertisements were done in comic strip format; a memorable example had a lion tamer worried about what his Doral pack sang. Originally a premium brand, the cigarettes were re-branded in 1984 as a savings brand. This made Doral the officially first branded cigarette to be in the value-savings market. Doral currently receives limited support from R.J. Reynolds, as Pall Mall has taken over as the company's primary discount brand.
All are available in flip top boxes in 85's and 100's.
- Red (Full Flavor)
- Gold (Lights)
- Silver (Ultra Lights)
- Menthol (Full Flavor)
- Menthol Gold (Lights)
- https://books.google.ca/books?id=8z8EAAAAMBAJ&lpg=PP1&pg=PT1#v=onepage&q&f=false Life Magazine, 31 December 1971, back cover
- "Advertising; Doral Set As Generic Cigarette". The New York Times. 11 May 1984. Retrieved 17 January 2017.
- "What We Make - R.J. Reynolds Tobacco Company". Retrieved 17 January 2017.
- "Doral Cigarettes: Bringing Cigarette Advertising Back to its Roots". Retrieved 17 January 2017.
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