Double Decker (chocolate bar)

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Double Decker
Double-Decker-Wrapper-Small.jpg
Product type Confectionery
Owner Cadbury
Country UK
Introduced 1976
Related brands List of Cadbury products
A Double Decker split in half.

Double Decker is a brand of chocolate bar currently manufactured by Cadbury. First introduced in the UK in 1976, its name derives from the double-decker bus, and these vehicles have sometimes appeared in advertisements for the product.[1]

The chocolate bar is structured in two layers; an upper whipped nougat layer, with a lower layer of cereal 'crispies', these are then coated in milk chocolate. Originally the bar contained raisins within the base layer, however consumer research in the mid-1980s led to these being removed and the current formulation being introduced.[1] Television commercials in the 1970s featured Willie Rushton before a mascot named Dougie the Double Decker Dog was introduced.[1]

The bar has a mass of approximately 54.5g.[2] This increased from 42g in the 1970s and 51g in the 1980s, to a peak of 60g; before attaining the current weight. It typically contains 9.9g of fat, 38g of carbohydrates, 2.3g of protein and 1060kJ (250kcal) of energy. The Double Decker no longer contains hydrogenated oil. The bar is manufactured in Poland.[3]

There also existed a 'Double Decker – Nuts' launched in 2004, which had the advertising slogan "crispy, crunchy, chewy and nutty". This chocolate bar was essentially a Double Decker with nuts contained within the nougat layer; however it has since been discontinued. At the time it was distinctly aimed at males, and featured in Coronation Street credits during 2004.

Packaging redesign[edit]

In 2009, the bar received a packaging revamp for the first time since 2004. Also a Cadbury Double Decker Duo product was launched, two smaller 40 grams (1.4 oz) Double Decker bars in one pack. The next packaging redesign of the standard Double Decker bar was in 2013 when Cadbury's elliptical logo was scrapped, only to be replaced with a new modern triangular logo device. In December 2015, the wrapper was changed again. The purple was made slightly lighter and extended to cover half the bar while other changes included a revamped logo. Discount stores now also stock the 40g bars, but packaged individually, in outer packs of 4.

See also[edit]

References[edit]

  1. ^ a b c Berry, Steve & Norman, Phil – "The Great British Tuck Shop", Friday Books, 2012. pp.230–31
  2. ^ "Cadbury Double Decker". Waitrose Online. Retrieved 28 April 2013. 
  3. ^ Whallop, Harry (20 March 2016). "Secrets of Cadbury: has Britain's beloved chocolate maker lost its magic?". The Daily Telegraph. London. Retrieved July 5, 2016.