Double Diamond Burton Pale Ale

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Double Diamond Burton Pale Ale is an English pale ale, first brewed in 1876 by Samuel Allsopp & Sons. It was one of the highest selling beers in the United Kingdom in the 1950s, 1960s and 1970s.

History[edit]

Samuel Allsopp & Sons of Burton upon Trent first brewed Double Diamond in 1876 as an India Pale Ale.[1][2][3] Allsopp merged with Ind Coope in 1935. Bottled Double Diamond began to be advertised heavily from 1946, becoming one of four nationally distributed beers by the 1950s.[4] Under reciprocal trading agreements Ind Coope would agree to stock a rival brewer's beer if they replaced their supply of Bass or Worthington with Double Diamond.[5] The keg version was launched in the 1960s. In the 1970s, it was advertised heavily by Ind Coope, especially on TV, with the tagline: "A Double Diamond works wonders".[6]

Carlsberg UK discontinued off-trade sales in 2003, although it continues as a keg beer.[7][6] It has been alleged that small scale production of the bottled variant continues as it is Prince Philip's favourite beer, with Paul Burrell attesting that Philip drank a small bottle nightly.[8][9] The keg version is currently known as Double Diamond Pale and is 2.8% ABV.[10] Ind Coope Burton Ale (4.5% ABV), a cask conditioned version of bottled Double Diamond first brewed in 1976, is currently produced by Carlsberg UK.[11]

References[edit]

  1. ^ "Argh no! Otley and Protz in Burton Ale fail!". Zythophile. 
  2. ^ Cunliffe, Barry W. (2001). The Penguin atlas of British & Irish history. Penguin. p. 72. ISBN 978-0-14-100915-5. Retrieved 30 December 2010. 
  3. ^ The New Encyclopædia Britannica: Micropædia. Encyclopædia Britannica. 1995. p. 180. ISBN 978-0-85229-605-9. Retrieved 30 December 2010. 
  4. ^ "Shut up about Barclay Perkins". barclayperkins.blogspot.co.uk. 
  5. ^ Strategic And Organizational Change: From Production to Retailing in Uk ... By Alistair Mutch 57.
  6. ^ a b "Carlsberg to drop bottled D Diamond". Marketing Week. 
  7. ^ "Double Diamond delisted". TheGrocer.co.uk. 
  8. ^ "One's family is barking (and not just the corgis): The bizarre quirks of the royals revealed". Mail Online. 
  9. ^ A Royal Duty By Paul Burrell
  10. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2012-04-12. Retrieved 2013-05-08. 
  11. ^ "Burton Ale: back from the dead". beer-pages.com.