Double Diamond Burton Pale Ale

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Double Diamond Burton Pale Ale is an English pale ale, first brewed in 1876 by Samuel Allsopp & Sons. It was one of the highest selling beers in the United Kingdom in the 1950s, 1960s and 1970s.

History[edit]

Samuel Allsopp & Sons of Burton upon Trent first brewed Double Diamond in 1876 as an India Pale Ale.[1][2][3] Allsopp merged with Ind Coope in 1935. Bottled Double Diamond began to be advertised heavily from 1946, becoming one of four nationally distributed beers by the 1950s.[4] Under reciprocal trading agreements Ind Coope would agree to stock a rival brewer's beer if they replaced their supply of Bass or Worthington with Double Diamond.[5] The keg version was launched in the 1960s. In the 1970s, it was advertised heavily by Ind Coope, especially on TV, with the tagline: "A Double Diamond works wonders".[6]

Carlsberg UK discontinued off-trade sales in 2003, although it continues as a keg beer.[7][6] It has been alleged that small scale production of the bottled variant continued as it was Prince Philip's favourite beer, with Paul Burrell attesting that Philip drank a small bottle nightly.[8] The keg version is currently known as Double Diamond Pale and is 2.8% ABV.[9] Ind Coope Burton Ale (4.5% ABV), a cask conditioned version of bottled Double Diamond first brewed in 1976, is currently produced by Carlsberg UK.[10]

References[edit]

  1. ^ "Argh no! Otley and Protz in Burton Ale fail!". Zythophile. 2 August 2011.
  2. ^ Cunliffe, Barry W. (2001). The Penguin atlas of British & Irish history. Penguin. p. 72. ISBN 978-0-14-100915-5. Retrieved 30 December 2010.
  3. ^ The New Encyclopædia Britannica: Micropædia. Encyclopædia Britannica. 1995. p. 180. ISBN 978-0-85229-605-9. Retrieved 30 December 2010.
  4. ^ "Shut up about Barclay Perkins". barclayperkins.blogspot.co.uk. 28 March 2010.
  5. ^ Strategic And Organizational Change: From Production to Retailing in Uk ... By Alistair Mutch 57.
  6. ^ a b "Carlsberg to drop bottled D Diamond". Marketing Week.
  7. ^ "Double Diamond delisted". TheGrocer.co.uk.
  8. ^ A Royal Duty By Paul Burrell
  9. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2012-04-12. Retrieved 2013-05-08.{{cite web}}: CS1 maint: archived copy as title (link)
  10. ^ "Burton Ale: back from the dead". beer-pages.com.