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Downy Fabric Softner
Downy Logo 2015.png
Owner Procter & Gamble
Country United States

Downy is a brand name of fabric softener produced by Procter & Gamble and sold in the United States. It entered the U.S. test market in August 1960 and went nationwide in December 1961. It was also sold in Philippines, Malaysia, Indonesia, Singapore, Thailand, Vietnam, Egypt and Latin America.

Lenor is a brand name of fabric softener and dryer sheets, also produced by Procter & Gamble, sold in Europe, Russia, China and Japan. Plans to rebrand Lenor as Downy in the UK were dropped in 2002.

Amy Sedaris has been used to promote Downy/Lenor Unstopables range in both United States and the UK. The commercials were filmed by Grey Advertising.


Downy brand logo used until 2006.

The Downy product line contains the following:

  • Ultra Downy Liquid (released in 1991)
  • Downy Simple Pleasures (released in 2004)
    • Downy Simple Pleasures is now Downy Infusions
  • Downy Ball
  • Downy Sheets (released in 1987)
  • Downy Wrinkle Releaser
  • Downy Unstopables In-Wash Scent boosters

The Downy brand was released in Mexico in 1990. Variants include:

  • Downy Libre Enjuague (One Rinse)
  • Downy Tango
  • Downy Elegance
  • Downy Floral
  • Downy Naturals
  • Downy Pureza Silvestre
  • Ariel con un toque de Downy (Ariel Detergent & Downy in One)

Lenor is available in the UK & Ireland in various colours and fragrances:

  • Lenor Spring Awakening
  • Lenor Summer Breeze
  • Lenor In the Pink
  • Lenor Sleep Sensations
  • Lenor with Febreze effect (also available in Ariel detergent)
  • Lenor Crushed Silk & Jasmine (also formerly available in Bold 2in1 detergent)
  • Lenor Ocean Escape
  • Lenor Unstopables In-Wash Scent boosters

See also[edit]


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