Dr. Scholl's

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Dr. Scholl's
Dr. Scholls Logo.png
Product typeFootwear
OwnerBayer (North America and Latin America)
Aurelius AG (other markets)
CountryChicago, United States
Introduced1906
MarketsWorldwide
Previous ownersSchering-Plough
SSL International (Merck) (Reckitt Benckiser)
Websitewww.drscholls.com

Dr. Scholl's is a footwear and orthopedic foot care brand owned by Scholl's Wellness Company in the North and Latin American markets, and by Aurelius AG in its remaining markets worldwide. The brand in the North and Latin American markets was owned by Merck & Co. through its predecessor Schering-Plough until they sold it to Bayer on October 1, 2014.[1] Aurelius AG bought the brand for all other markets from Reckitt Benckiser on July 21, 2014.[2]

History[edit]

1923 newspaper ad for Dr Scholl's Zino-pads for corns.

Podiatrist William Mathias Scholl started the brand in 1906.[3] He is credited with designing over 1,000 foot care products and became a member of the Fortune 500 in 1971.[4] That same year, the company went public.[5]

In 1979, Schering-Plough bought the Dr. Scholl's brand.[5] In 1984, Schering-Plough sold the global brand and non-North American operations to European Home Products, who manufacture and distribute footwear and foot care products under the Scholl brand.[6]

Scholl Brand[edit]

In 2010, Reckitt Benckiser Group purchased the Scholl brand from SSL International.[7] In 2014, Aurelius, a German private equity firm, purchased the international rights to the Scholl brand from Reckitt Benckiser, excluding the Americas.[8]

Dr. Scholl's Brand[edit]

In 2009, Merck & Co purchased the Dr. Scholl's brand as part of its acquisition of Schering-Plough.[9] Under parent Merck & Co., Schering-Plough imports the product line from China and has a North American distribution agreement with the Brown Shoe Company.[citation needed] Bayer bought Dr. Scholl's in 2014 as part of its acquisition of Merck & Co's consumer health unit.[10] This acquisition gave them the rights to the business in North and South America.[8] In July 2019, Bayer sold Dr. Scholl's to Yellow Wood Partners for $585 million. Yellow Wood established a new company Scholl's Wellness Company to run the brand.[10]

References[edit]

  1. ^ "Bayer closes acquisition of consumer care business of Merck & Co., Inc", 8/1/2014 Press release
  2. ^ "AURELIUS Group to acquire Scholl’s footwear division from Reckitt Benckiser Group plc", 7/21/2014 Press release
  3. ^ Newman, Andrew Adam (2010-03-31). "Dr. Scholl's Expands Its Insole Campaign". The New York Times. ISSN 0362-4331. Retrieved 2019-08-28.
  4. ^ Potempa, Philip. "Dr. Scholl's has left a footprint in Northwest Indiana". chicagotribune.com. Retrieved 2019-10-18.
  5. ^ a b Honan, William H. (2002-03-23). "William Scholl, 81, Designer Of a Sandal That Set a Trend". The New York Times. ISSN 0362-4331. Retrieved 2019-08-28.
  6. ^ Reuters (1987-06-27). "COMPANY NEWS; Schering to Sell Foreign Assets". The New York Times. ISSN 0362-4331. Retrieved 2019-08-28.
  7. ^ Chaudhuri, Saabira. "Failed Foot-Care Gadget Trips Up Reckitt". WSJ. Retrieved 2019-08-28.
  8. ^ a b "Aurelius buys Scholl shoe business from Reckitt Benckiser". Reuters. 2014-07-21. Retrieved 2019-08-28.
  9. ^ Singer, Natasha (2009-03-09). "Merck to Buy Schering-Plough for $41 Billion". The New York Times. ISSN 0362-4331. Retrieved 2019-08-28.
  10. ^ a b Rizvic, Veneta (23 July 2019). "Bayer agrees to sells its Dr. Scholl's Business". www.bizjournals.com. Retrieved 2019-08-28.

External links[edit]