Dr Pepper/Seven Up

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"DPSU" redirects here. For other uses, see DPSU (disambiguation).
Dr Pepper/Seven Up, Inc.
Industry Beverages
Fate Acquired
Predecessor Dr Pepper, Incorporated and The 7 Up Company
Successor Cadbury Schweppes plc (2006)
and later Dr Pepper Snapple Group (2008)
Founded 1986 (1986)
Defunct 2006 (2006)
Headquarters Plano, Texas
Products Beverages (Non-Alcoholic)
Website Dpsu.com

Dr Pepper/Seven Up, Inc. (DPSU) was a Plano, Texas-based[1] soft-drink manufacturing company created by the merger of Dr Pepper, Inc. and The 7 Up Company on May 19, 1986. The merger was a result of the independent bailouts of both companies[2] and the subsequent FTC blockage of a Dr Pepper merger with Coca-Cola.[3] The DPSU merger resulted in the breakup of international branding rights held by the two independent companies.

Dr Pepper/Seven Up, Inc. was purchased by Cadbury Schweppes plc and the Carlyle Group on March 2, 1995 after the conglomerate became debt-ridden and insolvent. It sold for about US$1.7 billion, plus about US$870 million of Dr Pepper/Seven-Up debt. This made Cadbury Schweppes the largest soft drink company in the world not to be named after a cola beverage.

In early 2006, Cadbury Schweppes purchased the remainder of Dr Pepper/Seven Up, Inc. and Dr Pepper/Seven Up Bottling Group from The Carlyle Group. All Dr Pepper/Seven Up, Inc. assets were absorbed into Cadbury Schweppes Americas Beverages, which included Mott's Beverages and Snapple Beverages. Dr Pepper/Seven Up Bottling Group was merged with other Cadbury-acquired bottlers and renamed Cadbury Schweppes Bottling Group.

In May 2008, Cadbury Schweppes spun off Cadbury Schweppes Americas Beverages into an independent company called the Dr Pepper Snapple Group, and renamed itself to Cadbury plc Dr Pepper/Seven Up only exist as a trademark as of 2016..[4]


  1. ^ "FAQ." Canada Dry. Retrieved on June 25, 2009.
  2. ^ NY Times. Retrieved on June 4, 2015.
  3. ^ FTC Archive. Retrieved on June 4, 2015.
  4. ^ Cadbury plc Demerger. Retrieved on December 29, 2009.

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