Buyer's Best Friend

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Buyer's Best Friend, Inc.
Industry NAIC 42211: wholesale grocery
Founded San Francisco, California (2010 (2010))
Founder Joyce Guan
Adam Sah
Headquarters San Francisco, California, U.S.
Number of locations
3 retail shops (Closed in 2015)
Area served
San Francisco Bay Area
Key people
Adam Sah, CEO and Founder
Joyce Guan, VP Sales and Founder
Number of employees
38 (2014)

Buyer's Best Friend (BBF) is a vertically integrated company specialising in consumer packaged goods, such as food. BBF uses its proprietary software platform to provide low cost solutions for artisan food producers, including a partnership with UNFI[1] to provide a scangun ordering solution for artisan brands that are not available through distributors.[2]

As a broker, BBF operates the largest catalog for the specialty and natural food trade[3][4][5] with 2,600 food producers selling 155,000 products to 12,000 wholesale buyers[6] in the United States, including Whole Foods, The Fresh Market, JetBlue, Virgin America and the corporate kitchens at Google. Buyer's Best Friend is a member of the Specialty Food Association.[7]

As a distributor, BBF warehouses food for artisan producers and delivers snacks to offices[8] in the San Francisco bay area, including technology companies such as Indiegogo, Greylock Partners and New Relic.

As a retailer, Buyer's Best Friend owned and operated 3 San Francisco retail shops that sold products sourced from its online catalog. These shops were located in Haight-Ashbury, North Beach and the San Francisco Ferry Building. The shops were notable for allowing customers to taste nearly everything in the stores before purchase.[9][10][11] Buyer's Best Friend retail shops were an early adopter of virtual currencies, by modifying its proprietary point of sale (POS) software to accept Bitcoin[12][13][14] in April, 2013.

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