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MyDeal

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MyDeal
Company typeDivision
IndustryOnline retail, Consumer electronics, Marketplace
Founded2011 (2011) in Melbourne, Victoria, Australia
FounderSean Senvirtne
HeadquartersMelbourne, Victoria, Australia
Key people
CEO: Sean Senvirtne
Chief Marketing Officer: Ryan Gracie[1]
CTO: Matthew Hosking
COO: Joshua Mangan
ProductsHomewares, Furniture, Electronics, Fashion
OwnerWoolworths Group
Websitewww.mydeal.com.au

MyDeal is an e-commerce platform operating as an online marketplace.

History

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Sean Senvirtne, an Australian entrepreneur, founded MyDeal and also currently serving as its CEO.[2] Between 2007 and 2011, while working on advertising packages, Senvirtne conceptualized the idea for MyDeal, leading to its establishment.[3][4]

In 2021, MyDeal expanded[5][6] its executive team by appointing Ryan Gracie as its first Chief Marketing Officer (CMO).[7] Prior to joining MyDeal, Gracie was part of Catch.com.au. This appointment preceded MyDeal's comprehensive rebranding initiative.[8]

In September 2022,[9] it was acquired by Woolworths Group,[10] a major retail company in Australia.

In October 2022, MyDeal experienced a significant data breach, where personal information of approximately 2.2 million customers was exposed.[11] The breach included names, email addresses, and phone numbers. Woolworths Group promptly responded, apologizing for the incident and taking immediate steps to secure the compromised data and prevent future breaches.[12]

References

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  1. ^ Macdonald, Anna (May 24, 2021). "MyDeal appoints its first chief marketing officer from Catch.com.au". Mumbrella.
  2. ^ White, Kye (December 7, 2021). "How MyDeal grew its sales 10x in only five years". SmartCompany.
  3. ^ Powell, Dominic (August 16, 2016). "How MyDeal founder Sean Senvirtne bootstrapped his way to build a $30 million online retail business". SmartCompany.
  4. ^ Waters, Cara (October 19, 2020). "MyDeal joins the e-commerce IPO bandwagon". The Sydney Morning Herald.
  5. ^ "MyDeal ponders IPO after 'maturing' and making a profit". Australian Financial Review. August 26, 2019.
  6. ^ Moore, Bronte (October 16, 2020). "MyDeal.com.au seeks $40m IPO as Aussie tech boom rolls on".
  7. ^ Macdonald, Anna (May 24, 2021). "MyDeal appoints its first chief marketing officer from Catch.com.au". Mumbrella.
  8. ^ Macdonald, Anna (August 18, 2021). "MyDeal launches new brand identity with a smiling 'y'". Mumbrella.
  9. ^ "Woolworths defends $243m offer for MyDeal". Australian Financial Review. May 20, 2022.
  10. ^ Sharples, Sarah (May 23, 2022). "Woolworths offers to buy MyDeal for $243m". news.com.au. Retrieved May 21, 2024.
  11. ^ Press, Australian Associated (October 15, 2022). "Woolworths says 2.2 million MyDeal customers' details exposed in data breach". The Guardian.
  12. ^ "Woolworths CEO apologises for MyDeal data breach". Australian Financial Review. October 26, 2022.