Draft:The Collective (Aditya Birla Fashion and Retail)

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The collective
HeadquartersBengaluru, Karnataka
Area served
Number of employees

The Collective is a part of Aditya Birla Fashion and Retail division, in luxury segment, offering multi brand retail concept with global fashion brands for men and women. [1][2][3][4]


The Collective was found in the year 2008, as a part of Aditya Birla Fashion and Retail division in the fashion and luxury segment. [5]

The retailer is a part of ABFRL’s international brands’ portfolio and in the past decade it has emerged as a multi-brand retailer of international brands. [6][7][8] The brand lies under Madura Fashion and Lifestyle, which is a division of Aditya Birla Nuvo Ltd. [5][9]

In the year 2021, the company partnered with Myntra to form a dedicated luxury section selling the premium brands. [10]


Currently, Aditya Birla Fashion and Retail division operates 33 stores in India of which 14 are for The Collective brand. [5][11]

The investment on each store of size 7,000 sq. ft. is around ₹10,000- 12,000 per sq. ft. , amounting to ₹7-8 crore per store. The breakeven time for each store is around 6-7 years. [5]

In past few years, the company has expanded in tier 2 cities like Ludhiana, Pune and Lucknow. Further expansion is expected in Ahmedabad, Jalandhar, Indore and Raipur. [5][12]

The Collective, has announced the addition of 20 new stores. Out of this, collective will have 10 new stores, while the other 10 outlets will be for mono-brand stores like Hackett, Fred Perry, Ted Baker, Polo Ralph Lauren and Ralph Lauren. [5][13]


The Collective, a multi-brand luxury lifestyle retailer offers premium clothing, accessories, bags and shoes. The company offers luxury brands like Polo Ralph Lauren, Ted Baker, Hackett London, Hugo, and Fred Perry. [10] [14] For these brands, the company has mono-brand stores as well. [15]

The company would be adding a niche Japanese brand, A Bathing Ape (BAPE), to its portfolio in FY23. [5]

See also[edit]


  1. ^ Khosla, Varuni (March 23, 2023). "The Collective to open 20 stores in FY24". mint.
  2. ^ "Aditya Birla Fashion and Retail Sees Declining Profits Amid Sales Growth". The Business of Fashion. February 8, 2023.
  3. ^ "Non-metro India takes to luxury shopping; makes up to 50% sales of luxury e-tailers". www.fortuneindia.com. November 4, 2022.
  4. ^ "The Collective: Weaving a personal and enduring legacy - Stories - Aditya Birla Group". abg.com.
  5. ^ a b c d e f g "The Collective to open 20 stores in FY24". Fortune India. Retrieved June 2, 2023.
  6. ^ "ABFRL to bring Galeries Lafayette stores to India". mint. November 17, 2022.
  7. ^ "Looking at FY23 with cautious optimism, demand to recover as mobility picks up, says ABFRL Chairman Kumar Mangalam Birla - ET Retail". ETRetail.com.
  8. ^ https://www.indiaretailing.com/2023/04/11/abfrls-fashion-brand-style-up-opens-3-outlets-across-india/
  9. ^ "ABFRL enters into partnership to bring Galeries Lafayette to India". VCCircle.
  10. ^ a b "Myntra launches luxury store, partners with The Collective". Live Mint. Retrieved June 2, 2023.
  11. ^ "21 ways in which ABFRL is styling the aspirational Indian - Stories - Aditya Birla Group". abg.com.
  12. ^ Sarkar, Brinda (August 10, 2022). "Luxury retail companies on a hiring spree to help drive expansion: Report" – via The Economic Times - The Times of India.
  13. ^ "Copy_of_Luxury retailer The Collective on.BL". BusinessLine. October 13, 2017.
  14. ^ "ABFRL: Acquiring big and influential brands; Is it enough for your long-term investing?". Mintgenie.
  15. ^ Chaturvedi, Anumeha (June 26, 2017). "Electronics next on Aditya Birla's Fashion & Retail store 'The Collective' cart" – via The Economic Times - The Times of India.

External links[edit]