Drag Me Down

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"Drag Me Down"
One Direction - Drag Me Down (Official Single Cover).png
Single by One Direction
from the album Made in the A.M.
Released 31 July 2015[1]
Format
Genre
Label Syco
Songwriter(s)
Producer(s) Julian Bunetta
One Direction singles chronology
"Night Changes"
(2014)
"Drag Me Down"
(2015)
"Perfect"
(2015)
"Night Changes"
(2014)
"Drag Me Down"
(2015)
"Perfect"
(2015)
Music video
"Drag Me Down" on YouTube

"Drag Me Down" is a song recorded by English-Irish boy band One Direction for their fifth studio album, Made in the A.M. (2015).[4] The song was released worldwide on 31 July 2015 and was the band's first single since Zayn Malik's departure earlier that same year. "Drag Me Down" debuted atop the charts in the United Kingdom, Ireland, France, Austria, Australia, and New Zealand. It became the group's first number one single in France and Australia, as well as their fourth number one in New Zealand and the United Kingdom. It debuted at number three on the Billboard Hot 100 chart and won the fan-voted 'Best Video Award' at the 2016 Brit Awards.[5]

Background and release[edit]

"Drag Me Down" is marked as One Direction's first single since Zayn Malik's departure in March 2015.[6] The announcement of the release, with no previous promotion or marketing, was done by Liam Payne on his Twitter handle, followed by the rest of the members on 31 July 2015.[1]

Composition[edit]

"Drag Me Down" is a midtempo pop rock track written by Julian Bunetta and John Ryan, who wrote and produced several songs on One Direction's previous two albums Midnight Memories (2013) and Four (2014).[7] According to Los Angeles Times's editor Mikael Wood, the production contains springy guitars that recall The Police or "Rude" by Magic!.[2][8] The song is written in C minor with a tempo of 138 beats per minute.[9]

Critical reception[edit]

Professional ratings
Review scores
Source Rating
Billboard 3.5/5 stars[3]
Digital Spy 3.0/5 stars[10]

Jason Lipshutz of Billboard gave the song three and a half out of five stars and commented "For those worried that a four-member incarnation of the group can't get the job done, "Drag Me Down" assuages those fears by keeping the overall quality level high".[3] Lewis Corner of Digital Spy gave the song three out of five stars review and stated that "Drag Me Down" is "one of their most pop-centric releases to date".[11] Past member Zayn Malik took to social media and praised the single, describing it as "sick" and stating that "he was proud of his boys."[12]

Music video[edit]

The video for "Drag Me Down" was directed by Ben and Gabe Turner and filmed at NASA's Johnson Space Center in Houston, Texas and premiered on Vevo on 21 August 2015. The video includes the band being put through their paces as though they are astronauts preparing for a space mission.[13] It won the fan-voted 'Best Video Award' at the 2016 Brit Awards[14] and as of June 2017, it has been viewed over 620 million times on YouTube.[15]

Live performances[edit]

One Direction gave their first performance of the song on their On the Road Again Tour in Indianapolis on 31 July 2015. The song was then performed live as part of a series of free summer concerts in New York City for Good Morning America on 4 August 2015.[16] The band also performed the song on several television programmes including The Ellen DeGeneres Show,[17] The Jonathan Ross Show[18] and Alan Carr: Chatty Man.[19]

Usage in media[edit]

An instrumental version of the song is heard in the television series Grey's Anatomy (season 13 episode 8).

Commercial performance[edit]

"Drag Me Down" sold 349,000 digital copies in the United States and had 17.7 million streams worldwide in its first week of release.[20] It broke the record on Spotify for most streamed track in one day, earning 4.75 million global streams (it has since been surpassed by Ed Sheeran's "Shape of You" and "Castle on the Hill" both receiving over 6.18 million global streams).[21][22] The song also debuted at number three on the Billboard Hot 100, the second-highest debut of the year, with 349,000 downloads sold in its first week (making it the group's third number-one hit on the Digital Songs chart and the boy band's best sales week for a song).[23][24]

Furthermore, the song topped the charts in twelve countries, including Austria, Australia, Czech Republic, France, Greece, Hungary, Ireland, New Zealand, Portugal, Scotland, Slovakia, and the United Kingdom.

Charts[edit]

Certifications[edit]

Region Certification Certified units/Sales
Australia (ARIA)[70] 2× Platinum 140,000^
Belgium (BEA)[71] Gold 15,000*
Canada (Music Canada)[72] 3× Platinum 240,000^
Denmark (IFPI Denmark)[73] Platinum 30,000^
Italy (FIMI)[74] Platinum 50,000double-dagger
Mexico (AMPROFON)[75] Gold 30,000*
New Zealand (RMNZ)[76] Platinum 15,000*
Norway (IFPI Norway)[77] Platinum 10,000*
Poland (ZPAV)[78] 4× Platinum 80,000*
Spain (PROMUSICAE)[79] Gold 20,000^
Sweden (GLF)[80] Platinum 40,000^
United Kingdom (BPI)[81] Platinum 600,000double-dagger
United States (RIAA)[82] None 1,208,000[83]

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

References[edit]

  1. ^ a b Bradle, Lars (31 July 2015). "One Direction Shares First Track Without Zayn Malik, 'Drag Me Down'". Billboard. Retrieved 3 August 2015. 
  2. ^ a b Spanos, Brittany. "One Direction Plot Post-Zayn Future With New Song 'Drag Me Down'". Rolling Stone Magazine. Rolling Stone. Retrieved 11 February 2016. 
  3. ^ a b c Lipshutz, Jason (31 July 2015). "One Direction, 'Drag Me Down' Single Review: 1D Becomes Larger Than Life". Billboard. Retrieved 3 August 2015. 
  4. ^ Goodman, Jessica (22 September 2015). "One Direction announce album name, Made In The A.M.". Entertainment Weekly. United States. Time Inc. Retrieved 22 September 2015. 
  5. ^ "One Direction win Best Video at Brits in fans vote". ITV News. Retrieved 2016-10-24. 
  6. ^ Anderson, Trevor (31 July 2015). "One Direction's 'Drag Me Down' Tops Trending 140 There are many fictional stories on Wattpad, describing fictionally how the members of this band wrote the album, Made in the Am, in every fictional way. For example, 'Another Whisper in the Wind' and 'I'd lie' ! Chart". Billboard. Retrieved 3 August 2015. 
  7. ^ "One Direction Releases Drag Me Down, Its First Single Since Zayn Malik Quit the Boy Band—Listen Now!". E! News. Retrieved 2016-10-24. 
  8. ^ "Is One Direction's 'Drag Me Down' all too accurately titled?". Los Angeles Times. 3 August 2015. 
  9. ^ One Direction "Drag Me Down" Sheet Music musicnotes.com
  10. ^ Corner, Lewis (22 July 2013). One Direction: 'Best Song Ever' – Single review. Digital Spy. Retrieved 25 November 2013.
  11. ^ Corner, Lewis (31 July 2015). "One Direction's new single 'Drag Me Down' first review – Signals a glossier output". Digital Spy. Retrieved 3 August 2015. 
  12. ^ "Zayn Malik on One Direction's 'Drag Me Down': 'The New Single Is Sick'". Billboard. Retrieved 2016-10-24. 
  13. ^ "One Direction Are Made of the Right Stuff in Their 'Drag Me Down' Video: Watch". Billboard. Retrieved 2016-10-24. 
  14. ^ "One Direction win best video for Drag Me Down - but only Louis and Liam collect it as other members snub the Brits". The Telegraph. Retrieved 2016-10-24. 
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  73. ^ "ifpi.dk - One Direction - Drag Me Down". Retrieved 12 January 2016. 
  74. ^ "Italian single certifications – One Direction – Drag Me Down" (in Italian). Federazione Industria Musicale Italiana. Retrieved 7 September 2015.  Select Online in the field Sezione. Enter One Direction in the field Filtra. Select 2015 in the field Anno. The certification will load automatically
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  77. ^ "Norwegian single certifications – One Direction – Drag Me Down" (in Norwegian). IFPI Norway. Retrieved 27 October 2015. 
  78. ^ "Polish single certifications – One Direction – Drag Me Down" (in Polish). Polish Society of the Phonographic Industry. Retrieved 1 March 2017. 
  79. ^ "Spanish single certifications – One Direction – Drag Me Down" (PDF) (in Spanish). Productores de Música de España. Retrieved 19 November 2015.  Select single under "Chart", enter 2015 in the field "Year". Select '' in the field "Semana". Click on "Search Charts"
  80. ^ "Sveriges Officiella Topplista (in Swedish)". International Federation of the Phonographic Industry. Retrieved 30 September 2015.  Type One Direction in the top right search bar. Click on "Sok" and select Drag Me Down and see certification.
  81. ^ "British single certifications – One Direction – Drag Me Down". British Phonographic Industry. Retrieved 5 August 2016.  Enter Drag Me Down in the field Keywords. Select Title in the field Search by. Select single in the field By Format. Select Platinum in the field By Award. Click Search
  82. ^ "American single certifications – One Direction – Drag Me Down". Recording Industry Association of America. Retrieved 15 December 2015.  If necessary, click Advanced, then click Format, then select Single, then click SEARCH
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