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The term was first adapted into sociology from the theatre by Erving Goffman, who developed most of the related terminology and ideas in his 1956 book, The Presentation of Self in Everyday Life. Kenneth Burke, whom Goffman would later acknowledge as an influence, had earlier presented his notions of dramatism in 1945, which in turn derives from Shakespeare. The fundamental difference between Burke's and Goffman's view, however, is that Burke believed that life was in fact theatre, whereas Goffman viewed theatre as a metaphor. If we imagine ourselves as directors observing what goes on in the theatre of everyday life, we are doing what Goffman called dramaturgical analysis, the study of social interaction in terms of theatrical performance.: 133
In dramaturgical sociology, it is argued that the elements of human interactions are dependent upon time, place, and audience. In other words, to Goffman, the self is a sense of who one is, a dramatic effect emerging from the immediate scene being presented. Goffman forms a theatrical metaphor in defining the method in which one human being presents itself to another based on cultural values, norms, and beliefs. Performances can have disruptions (actors are aware of such), but most are successful. The goal of this presentation of self is acceptance from the audience through carefully conducted performance. If the actor succeeds, the audience will view the actor as he or she wants to be viewed.
A dramaturgical action is a social action that is designed to be seen by others and to improve one's public self-image. In addition to Goffman, this concept has been used by Jürgen Habermas and Harold Garfinkel, among others.
The theater metaphor can be seen in the origins of the word person, which comes from the Latin persona, meaning 'a mask worn by actors'. We behave differently (play different roles) in front of different people (audiences). We pick out clothing (a costume) that is consistent with the image we wish to project. We enlist the help of friends, caterers, and decorators (fellow actors and stage crew) to help us successfully “stage” a dinner for a friend, a birthday party for a relative, or a gala for a fundraiser. If we need to adjust our clothing or wish to say something unflattering about one of our guests, we are careful to do so out of sight from others (backstage). The presentation of ourselves to others is known as dramaturgy.
Dramaturgical perspective is one of several sociological paradigms separated from other sociological theories or theoretical frameworks because, rather than examining the cause of human behavior, it analyzes the context. This is, however, debatable within sociology.
In Frame Analysis (1974), Goffman writes, "What is important is the sense he [a person or actor] provides them [the others or audience] through his dealing with them of what sort of person he is behind the role he is in.": 298 The dramaturgical perspective can be seen as an anchor to this perspective, wherein the individual's identity is performed through role(s) and consensus between the actor and the audience. Because of this dependence on consensus to define social situations, the perspective argues that there is no concrete meaning to any interaction that could not be redefined. Dramaturgy emphasizes expressiveness as the main component of interactions; it is thus termed as the "fully two-sided view of human interaction."
Dramaturgical theory suggests that a person's identity is not a stable and independent psychological entity, but rather, it is constantly remade as the person interacts with others. In a dramaturgical model, social interaction is analyzed in terms of how people live their lives like actors performing on a stage.
This analysis offers a look at the concepts of status, which is like a part in a play; and role, which serves as a script, supplying dialogue and action for the characters. Just as on the stage, people in their everyday lives manage settings, clothing, words, and nonverbal actions to give a particular impression to others. Goffman described each individual's "performance" as the presentation of self; a person's efforts to create specific impressions in the minds of others. This process is also sometimes called impression management.
Goffman makes an important distinction between front stage behaviour, which are actions that are visible to the audience and are part of the performance; and back stage behavior, which are actions that people engage in when no audience is present. For example, a server in a restaurant is likely to perform one way in front of customers but might be much more casual in the kitchen. It is likely that he or she does things in the kitchen that might seem unseemly in front of customers.
Before an interaction with another, an individual prepares a role, or impression, that he or she wants to make on the other. These roles are subject to what is, in theater, termed breaking character. Inopportune intrusions may occur in which a backstage performance is interrupted by someone who is not meant to see it. In addition, there are examples of how the audience for any personal performance plays a part in determining the course it takes: how typically we ignore many performance flaws out of tact, such as if someone trips or spits as they speak.
Within dramaturgy analysis, teams are groups of individuals who cooperate with each other in order to share the 'party line'. Team members must share information as mistakes reflect on everyone. Team members also have inside knowledge and are not fooled by one another's performances.
Perinbanayagam's dramaturgical theory
— Robert Perinbanayagam
There are seven important elements Goffman identifies with respect to the performance:
- Belief in the part that one is playing: Belief is important, even if it cannot be judged by others; the audience can only try to guess whether the performer is sincere or cynical.
- The front (or "mask"): a standardized, generalizable, and transferable technique for the performer to control the manner in which the audience perceives them. We all put on different masks throughout our lives.
- Dramatic realization: a portrayal of aspects of the performer that they want the audience to know. When the performer wants to stress something, they will carry on the dramatic realization, e.g. showing how accomplished one is when going on a date to make a good first impression.
- Idealization: a performance often presents an idealized view of the situation to avoid confusion (misrepresentation) and strengthen other elements (e.g., fronts, dramatic realization). Audiences often have an 'idea' of what a given situation (performance) should look like, and performers will try to carry out the performance according to that idea.
- Maintenance of expressive control: the need to stay 'in character'. The performance has to make sure that they send out the correct signals, as well as silencing the occasional compulsion to convey misleading ones that might detract from the performance.
- Misrepresentation: the danger of conveying a wrong message. The audience tends to think of a performance as genuine or false, and performers generally wish to avoid having an audience disbelieve them (whether they are being truly genuine or not).
- Mystification: the concealment of certain information from the audience, whether to increase the audience's interest in the user or to avoid divulging information which could be damaging to the performer.
Within society, individuals are expected to present themselves in a certain way; however, when a person goes against the norm, society tends to notice. Therefore, individuals are expected to put on a costume and act differently when in front of the 'audience'. Goffman noticed this habit of society and developed the idea of front stage.
In his book The Presentation of Self in Everyday Life, Goffman defines front as "that part of the individual's performance which regularly functions in a general and fixed fashion we define the situation for those who observe the performance. Front, then, is the expressive equipment of a standard kind intentionally or unwittingly employed by the individual during his performance.": 486
During the front stage, the actor formally performs and adheres to conventions that have meaning to the audience. It is a part of the dramaturgical performance that is consistent and contains generalized ways to explain the situation or role the actor is playing to the audience that observes it. The actor knows that they are being watched and acts accordingly. This is a fixed presentation. This concept can be seen in the film Waiting... (2005), in which the servers have to act much more proper and presentable in the dining room than they do in the kitchen.
Goffman explains that the front stage involves a differentiation between setting and personal front, two concepts that are necessary for the actor to have a successful performance. Setting is the scene that must be present in order for the actor to perform; if it is gone, the actor cannot perform. Personal front consists of items or equipment needed in order to perform. These items are usually identifiable by the audience as a constant representation of the performance and actor. The personal front is divided into two different aspects:
- appearance, which refers to the items of the personal front that are a reflection of the actor's social status; and
- manners, which refers to the way an actor conducts themselves. The actor's manner tells the audience what to expect from their performance.
In The Presentation of Self in Everyday Life, Goffman explains that the back stage is where "the performer can relax; he can drop his front, forgo speaking in his lines, and step out of character.": 488  When all is said and done, and the individual returns to the back stage, they feel such a sense of relief that they know the actions that would not be condoned upon in the front stage are free to be expressed. In the backstage, actions are not to please anyone but the self. Back stage is where performers are present but audience is not, hence the performers can step out of character without fear of disrupting the performance. It is where various kinds of informal actions, or facts suppressed in the front stage, may appear. Simply put, the back stage is completely separate from the front stage, and it is where the performance of a routine is prepared. No members of the audience may appear in the back, and the actor takes many methods to ensure this.
Back region is a relative term, in that it exists only in regards to a specific audience: where two or more people are present, there will almost never be a true 'back region'.
Outside, or off-stage, is the place where individuals who are outsiders are not involved in the performance (although they may not be aware of it). The off-stage is where individual actors meet the audience members independently of the team performance on the front stage. Specific performances may be given when the audience is segmented as such.
Borders, or boundaries, are important as they prevent or restrict movement of individuals between various regions. Performers need to be able to maneuver boundaries to manage who has the access to the performance, when and how. The border phenomenon is highlighted by Victor Turner's concept of liminality, and thus prolonged in the imaginable field: semiotics of ritual.
The management of thresholds may be operated on several axes; the most crude is exclusion-inclusion, similar to the basic digital on-off (1 – 0). To be a part or not may be seen as the fundamental asset in a society, but as far society is perceived as a rhizomatic conglomerate, rather such than a unitary or arborescent whole. Border-control, so to speak, becomes in a paradoxical fashion the central issue. Thus the study of liminality in sociology, ritual and theatre reveals the fictional elements underpinning society. Rites of passage seem to reflect this as the enactments of exclusion, and dissociation seem to be an essential feature of such. The enactment of exclusion from a society seem to be essential for the formation of an imaginary central governing (cf. Michel Foucault).
Many performances need to prevent the audience from getting some information (secrets). For that, several specialized roles are created.
There are different types of secrets that have to be concealed for various reasons:
- Dark secrets: represent information about the performing team which could contradict the image the team is presenting to the audience.
- Strategic secrets: represent the team's goals, capabilities and know-hows which allows the team to control the audience and lead it in the direction the team desires.
- Inside secrets: represent information known by the team and are seen as something that is shared only with other teammates to increase team bonding.
- Entrusted secrets: secrets have to be kept in order to maintain the role and team integrity; keeping them demonstrates trustworthiness.
- Free secrets: the secrets of another, unrelated to oneself, that can be disclosed while still maintaining the role. Disclosure of such secrets should not affect the performance.
There are three basic roles in Goffman's scheme, each centered on who has access to what information: performers are most knowledgeable; audiences know only what the performers disclosed and what they have observed themselves; and outsiders have little if any relevant information.
These roles can be divided into three groups:
- Roles dealing with manipulation information and team borders:
- The informer: a pretender to the role of a team member who gains teams trust, is allowed backstage, but then joins the audience and discloses information on the performance. Example: spies, traitors.
- The shill: this role is an opposite of the informer; the shill pretends to be a member of the audience but is a member of the performing team. His role is to manipulate the audience reactions.
- The spotter: a member of the audience who has much information about the performance in general. The spotter analyzes the performers and may reveal information to the audience. Example: food critic in a restaurant.
- Roles dealing with facilitating interactions between two other teams:
- The go-between or mediator: usually acts with the permission of both sides, acting as a mediator and/or messenger, facilitating communication between various teams. Go-between learn many secrets, and may not be neutral.
- Roles that mix front and back region up:
- The non-person: individuals who are present during the performance, may even be allowed in the back stage but are not part of the 'show'. Their role is usually obvious and thus they are usually ignored by the performers and the audience. Example: a waiter, cleaning lady.
- The service specialist: individuals whose specialized services are required, usually by the performers. They are often invited by the performers to the back region. Example: hairdresser, plumbers, bankers with tax knowledge.
- The colleague: individuals who are similar to the performers but are not members of the team in question. Example: coworkers.
- The confidant: individuals to whom the performer reveals details of the performance.
Communication out of character
Performers may communicate out of character on purpose, in order to signal to others on their team, or by accident.
Common backstage out-of-character communications include:
- Treatment of the absent: derogatory discussion of the absent audience or performers affecting team cohesion.
- Staging talk: discussion of technical aspects of the performance, gossip.
Common frontstage communications out of character include:
- Team collusion: between team members, during the performance but not endangering it. Example: staging cues, kicking a friend under a table.
- Realigning actions: between members of opposing teams. For example: unofficial grumbling.
Impression management refers to work on maintaining the desired impression, and is composed of defensive and protective techniques. Protective techniques are used in order to cover mistakes, only once the interaction begins. For example, relying on audience to use tact and overlook mistakes of the performers. In contrast, defensive techniques are employed before an interaction begins, and involves:
- Dramaturgical loyalty: work to keep the team members loyal to the team members and to the performance itself.
- Dramaturgical discipline: dedicating oneself to the performance but without losing oneself in it. Self-control, making sure one can play the part properly, rehearsal.
- Dramaturgical circumspection: minimizing risk by preparing for expected problems. Being careful to avoid situations where a mistake or a potential problem can occur, choosing the right audience, length and venue of performance.
Believing that theories should not be applied where they have not been tested, it has been argued that dramaturgy should only be applied in instances that involve people associated with a total institution, for which the theory was designed.[page needed]
In addition to this, it also has been said that dramaturgy does not contribute to sociology's goal of understanding the legitimacy of society. It is claimed to be drafting on positivism, which does not offer an interest in both reason and rationality. John Welsh called it a "commodity."[page needed]
For one, dramaturgy has been used to depict how social movements communicate power. Robert D. Benford and Scott A. Hunt argued that "social movements can be described as dramas in which protagonists and antagonists compete to affect audiences' interpretations of power relations in a variety of domains." The people seeking power present their front stage self in order to captivate attention. However, the back stage self is still present, though undetectable. This is a competition of power, a prime example of dramaturgy.
A useful, and everyday way of understanding dramaturgy (specifically front stage and back stage) is to think of a waiter or waitress at a restaurant. Their main avenue of concern for him or her is "customer service." Even if a customer is rude, waiters and/or waitresses are expected to be polite ("the customer is always right") as part of their job responsibilities. That same waiter or waitress speaks differently when going out to her/his break room. s/he may complain, mimic and discuss with their fellow peers how irritating and rude the customer is. In this example, the waiter/waitress acts a certain way when dealing with customers and acts a completely different way when with her/his fellow employees.
Dramaturgy has also been applied to the emerging interdisciplinary domain of scholarly research known as technoself studies, which deals with human identity in a technological society.
In terms of social media profiles, users and their followers share a social space online. Social media users create profiles and post things that are specifically curated to portray a certain image that they want their followers to see. Often times this curated image is a facade. This is an “authoritative performance” of ones lifestyle. A dynamic is created between the user and their followers where the user is in control of how and what represents them, while the followers are spectators to this presentation of the user's self but they themselves are also presenting themselves in the same way.
Dramaturgy can also be applied to all aspects of theatre performers.
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A 'performance' may be defined as all the activity of a given participant on a given occasion which serves to influence in any way any of the other participants. Taking a particular participant and his performance as a basic point of reference, we may refer to those who contribute the other performances as the audience, observers, or co-participants...When an individual or performer plays the same part to the same audience on different occasions, a social relationship is likely to arise.
- Goffman, Erving (1980) . The Presentation of Self in Everyday Life. New York: Anchor Books: A Division of Random House, Inc. p. 48. ISBN 978-0-385-094023.
[T]he audience, in their turn, often assume that the character projected before them is all there is to the individual who acts out the projection for them.
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Perinbanayagam (1985, pp. 9-10, 39-52, 84-100) offers the most advanced dramaturgical theory of those human social acts that produce meaning. ...Drawing on Mead ...Incorporating elements of Chomsky’s theory of syntax ...incorporates Kenneth Burke’s pentad (act, scene, agent, agency, and purpose) is then put forth. Perinbanayagam’s view of the sign and the signifying act may be diagrammed as follows: Signifying Act: Sign: Symbolic Meaning⁄Vocal Gesture Meaning⁄Object
- Goffman, Erving (1980) . The Presentation of Self in Everyday Life. New York: Anchor Books: A Division of Random House, Inc. pp. 123, 134. ISBN 978-0-385-094023.
The line dividing front and back regions is illustrated everywhere in our society…in all classes in our society there is a tendency to make a division between the front and back parts of residential exteriors. The front tends to be relatively well decorated, well repaired, and tidy; the rear tends to be relatively unprepossessing...front regions [are] where a particular performance is or may be in progress, and back regions [are] where action occurs that is related to the performance but inconsistent with the appearance fostered by the performance...a third region...namely, all places other than the two already identified...[is] called 'the outside.'
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there is the 'setting,' involving furniture, decor, physical layout, and other background items which supply the scenery and stage props for the spate of human action played out before, within, or upon it…we take the term 'setting' to refer to the scenic parts of expressive equipment
- Goffman, Erving (1980) . The Presentation of Self in Everyday Life. New York: Anchor Books: A Division of Random House, Inc. pp. 22–23. ISBN 978-0-385-094023.
If we take the term 'setting' to refer to the scenic parts of expressive equipment, one may take the term 'personal front' to refer to the other items of expressive equipment, the items that we most intimately identify with the performer himself
- Goffman, Erving (1980) . The Presentation of Self in Everyday Life. New York: Anchor Books: A Division of Random House, Inc. p. 24. ISBN 978-0-385-094023.
'Appearance' may be taken to refer to those stimuli which function at the time to tell us of the performer's social statuses.
- Goffman, Erving (1980) . The Presentation of Self in Everyday Life. New York: Anchor Books: A Division of Random House, Inc. p. 24. ISBN 978-0-385-094023.
'Manner' may be taken to refer to those stimuli which function at the time to warn us of the interaction role the performer will expect to play in the oncoming situation.
- Goffman, Erving (1980) . The Presentation of Self in Everyday Life. New York: Anchor Books: A Division of Random House, Inc. p. 112. ISBN 978-0-385-094023.
A back region or backstage may be defined as a place, relative to a given performance, where the impression fostered by the performance is knowingly contradicted as a matter of course...Here the performer can relax; he can drop his front, forgo speaking his lines, and step out of character.
- Goffman, Erving (1980) . The Presentation of Self in Everyday Life. New York: Anchor Books: A Division of Random House, Inc. p. 113. ISBN 978-0-385-094023.
In general…the back region will be the place where the performer can reliably expect that no member of the audience will intrude.
- Goffman, Erving (1980) . The Presentation of Self in Everyday Life. New York: Anchor Books: A Division of Random House, Inc. p. 135. ISBN 978-0-385-094023.
The notion of an outside region that is neither front nor back with respect to a particular performance conforms to our common-sense notion of social establishments...most buildings...[have] rooms that are regularly or temporarily used as back regions and front regions...the outer walls of a building cut both types of rooms off from the outside world. Those individuals who are on the outside of the establishment we may call 'outsiders.'
- Goffman, Erving (1980) . The Presentation of Self in Everyday Life. New York: Anchor Books: A Division of Random House, Inc. pp. 106, 119, 121. ISBN 978-0-385-094023.
A region may be defined as any place that is bounded to some degree by barriers to perception...[e.g.,] back region tends to be defined as all places where the camera is not focused at the moment or all places out of range of 'live' microphones...[e.g.,] impression management is the moment when a performer leaves the back region and enters the place where the audience is to be found
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