Drayton Bird

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Drayton Bird marketing expert and writer

Drayton Charles Colston Bird FIDM FRSA (born August 1936)[1] is a British marketing expert and public speaker.

David Ogilvy said of him “Drayton Bird knows more about direct marketing than anyone in the world."[2][promotional language]

Bird has worked with advertising agencies including Y & R, JWT, FCB and Leo Burnett, and was a founding member of the Superbrands Council.[3] Starting as a journalist he became a copywriter, and after becoming creative director of a London advertising agency quit to go into business on his own.

With two partners he set up what became Britain’s largest direct marketing agency, which he later sold to Ogilvy and Mather,[4] where he became vice chairman and worldwide creative director of what is now OgilvyOne, and was elected to the Ogilvy Group board.

His book, Commonsense Direct and Digital Marketing,[5] out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has written 4 other marketing books, including How to write a sales letter that sells, now in its 3rd edition, and well over 1,000 columns for publications around the world.[promotional language] In 2007 he founded the European Academy of Direct and Interactive Marketing.[6]

Drayton is a Fellow of the Royal Society of Arts, was one of the first eight honorary fellows of the Institute of Direct Marketing[7] and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India.[citation needed]

He has been given lifetime achievement awards by the Caples Organisation in New York[8] and Early To Rise in Florida.[citation needed]


  1. ^ "Drayton Charles Colston BIRD". Companies House. Retrieved 4 February 2017.
  2. ^ Altstiel, Tom; Grow, Jean (2012-11-09). Advertising Creative: Strategy, Copy, and Design. SAGE Publications. ISBN 9781483321103.
  3. ^ "Microsoft tops the list of UK's top 500 Superbrands". www.brandrepublic.com. Retrieved 2015-12-23.
  4. ^ Publishing, Bloomsbury (2015-03-20). BUSINESS Essential. Bloomsbury Publishing. ISBN 9781408114056.
  5. ^ Bird, Drayton (2007-01-01). Commonsense Direct and Digital Marketing. Kogan Page Publishers. ISBN 9780749447601.
  6. ^ "EADIM". www.draytonbird.net. Retrieved 2015-12-23.
  7. ^ "The IDM says 'Thank you' to its supporters". www.theidm.com. Archived from the original on 2015-12-10. Retrieved 2015-12-23.
  8. ^ "Drayton Bird Special Award Winner". Caples Awards. Archived from the original on 23 December 2015. Retrieved 22 December 2015.