Bird has worked with advertising agencies including Y & R, JWT, FCB and Leo Burnett, and was a founding member of the Superbrands Council. Starting as a journalist he became a copywriter, and after becoming creative director of a London advertising agency quit to go into business on his own.
With two partners he set up what became Britain’s largest direct marketing agency, which he later sold to Ogilvy and Mather, where he became vice chairman and worldwide creative director of what is now OgilvyOne, and was elected to the Ogilvy Group board.
His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has written 4 other marketing books, including How to write a sales letter that sells, now in its 3rd edition, and well over 1,000 columns for publications around the world.[promotional language] In 2007 he founded the European Academy of Direct and Interactive Marketing.