DreamFactory Software

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DreamFactory Software is a Campbell, California-based software company. DreamFactory develops open source software that provides backend-as-a-service to native mobile or HTML5 applications in cloud-based environments.


DreamFactory Software was founded in 1998 by technology entrepreneur Bill Appleton. DreamFactory™ is the namesake of the proprietary authoring software Appleton developed during his tenure as president of Cyberflix.[1] The software was used in Cyberflix’s CD-ROM video game Titanic: Adventure Out of Time. Appleton currently serves as the company’s president. DreamFactory is a private, venture-backed company based in Campbell, California, with an additional development center in Atlanta.

In 2013, the company launched DreamFactory Services Platform (DSP) to connect mobile apps to enterprise back-end infrastructures in the cloud.[2][3] It provides a standards-based service palette and can be installed on any cloud or enterprise datacenter. The company operates as a software-as-a-service model, developing tools that address the movement of enterprise applications without lock-in restrictions across mobile devices. DreamFactory clients include enterprise technology companies, Web development agencies, and independent developers.

The DreamFactory legacy suite includes cloud development for IT; release management and data migration for administrators; visual studio for operations; and project, document and performance management for teams. The company’s products integrate with Salesforce.com, Windows Azure, Cisco Connect, Intuit and Amazon Web Services.[4][5][6][7][8][9] Clients include Salesforce.com, Nike, Apple Computer, American Express and Merck.


DreamFactory took on a $5.6 million Series A round of funding from New Enterprise Associates in 2006.[10][11] Greg Papadopoulos, former chief technology officer at Sun Microsystems and a partner at NEA, sits on the DreamFactory board.


  1. ^ Paul Krill (12 January 2004). "DreamFactory readies browser tools for Web interfaces". InfoWorld. Retrieved 3 September 2013.
  2. ^ "DreamFactory Simplifies Mobile Development with New Open-Source Platform". HTML Goodies. Retrieved 2 September 2013.
  3. ^ Paul Krill (23 May 2013). "Programmer picks: 7 must-try mobile dev tools". InfoWorld. Retrieved 2 September 2013.
  4. ^ Larry Grothaus (17 February 2011). "Thought Leaders in the Cloud: An Interview with Bill Appleton". Forbes. Retrieved 1 September 2013.
  5. ^ "DreamFactory Software". CrunchBase. Retrieved 3 September 2013.
  6. ^ Richard MacManus (19 July 2006). "Interview with salesforce.com pt 1: AppExchange and the Web Office". ZDNet. Retrieved 3 September 2013.
  7. ^ Nik Cubrilovic (6 March 2006). "Exclusive: Salesforce Business Mashups, New Developer Community". TechCrunch. Retrieved 1 September 2013.
  8. ^ Suzanne Kattau (30 April 2013). "DreamFactory releases back-end service platform". Software Development Times. Retrieved 1 September 2013.
  9. ^ Adrian Bridgwater (6 May 2013). "DreamFactory's Radically Simplified Mobile Development". Dr. Dobb’s. Retrieved 1 September 2013.
  10. ^ Robert Duffner (9 February 2011). "Thought Leaders in the Cloud: Talking with Bill Appleton, DreamFactory Founder and Cloud Services Expert". Cloud Power IT Insights. Retrieved 1 September 2013.
  11. ^ Martin LaMonica (12 January 2004). "Start-up DreamFactory conjures up new tools". ZDNet. Retrieved 3 September 2013.

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