|Slogan||We cater for pleasure|
|Owner||Thanet District Council|
|Previous names||Bembom Brothers White Knuckle Theme Park|
Dreamland Margate is an amusement park and entertainment centre based on a traditional English seaside funfair located at Margate, Kent, England. The site of the park was first used for amusement rides in 1880, although the Dreamland name was not used until 1920 when the park's Grade II* listed Scenic Railway wooden rollercoaster was opened.
The number of amusements at the park increased during the 1960s and 1970s, and in 1981 the site was sold to the Dutch Bembom brothers, who renamed it "Bembom Brothers White Knuckle Theme Park". The name remained until it reverted to Dreamland in 1990.
In the early 2000s, the park began to enter into decline, and a number of rides were sold to other theme parks. The park's owner announced in 2003 that Dreamland would be closed and the site redeveloped, although the listing of the Scenic Railway meant it could not be moved. The site was sold to Margate Town Centre Regeneration Company in 2005, and this company proposed a residential redevelopment. A number of local residents the launched a campaign to restore and reopen Dreamland instead, although final closure was later in the same year. The site then fell into a state of disrepair as objections were raised to redevelopment plans, and was subject to a series of arson attacks including one which significantly damaged the Scenic Railway.
The public campaign to restore the park continued, and in September 2013, ownership passed to Thanet District Council after a compulsory purchase order was approved by a High Court judge. In 2014 it was confirmed that the park would be redeveloped. It re-opened in June 2015 as a "Re-imagined Dreamland". It was hoped to run the amusement park as a combined traditional seaside funfair, and a working museum of vintage funfair rides.
On the 28th March 2018, Kent Live revealed that Sands Heritage submitted planning permissions for 9 new attractions arriving in late June. These would be from Reverchon, David Litteboy and Zamperla, consisting of family and thrill attractions.
The Dreamland site was a salt marsh known as the Mere that was inundated at high tide until 1809 when a causeway and seawall were built. In 1846 a railway terminus was built on the present Arlington site for the South Eastern Railway, followed in 1864 by a further terminus, for the rival London, Chatham and Dover Railway on the site of what is now Dreamland Cinema. The LCDR (under its subsidiary the Kent Coast Railway) completed this terminus in 1866, but no public service was ever offered. The junction faced Ramsgate, so a local Margate-Broadstairs-Ramsgate train service was envisaged.
Dreamland’s remote origins as an entertainment venue date from the same year, when London restaurateurs Spiers and Pond opened a restaurant and dance hall in the unused railway terminus on the Mere causeway. Not being very successful, this 'Hall by the Sea' was bought by the Reeve family of Margate in 1870 for £3,750, who also gradually acquired the low-lying land at the rear of the Hall.
In 1870, circus entrepreneur George Sanger went into partnership to run the 'Hall by the Sea' with Thomas Dalby Reeve, the then Mayor of Margate. After Reeve’s death in 1875, Sanger became the sole proprietor of the Hall and the land behind it. This land behind the Hall, the former ‘Mere,’ was turned into pleasure gardens with a mock ruined abbey, lake, statues and a menagerie – as well as sideshows and roundabouts. Animal cages and Gothic walls on the present Dreamland western and southern boundaries (now listed Grade II) date from this time. The main purpose of the menagerie was to act as a breeding and training centre for animals used in Sanger's travelling circus.
The first amusement rides were installed as early as 1880 when 'Sea on Land' machines were installed. Passengers sat in ‘boats’ that were made by a system of levers to pitch and roll as though at sea – a direct antecedent of the contemporary ‘flight simulator’ rides. In 1893 a large skating rink was built. Shortly after this, the park gained some notoriety as the venue for the murder of a sex-worker by the local circus strong man.
Sanger died in 1911 during a scuffle arising from the attempted murder of a friend (although Sanger himself may have been the intended target), and the park entered an uncertain period as part of the attraction was the charisma of the man himself. In the end, the site was purchased from his estate in 1919 for £40,000 by John Henry Iles who had already set up theme parks all over the world, including at Cairo, Berlin, Petrograd (now St Petersburg) and Pittsburgh.
Inspired by Coney Island which he had visited in 1906, Iles renamed the site 'Dreamland' and initiated work on the construction of the Scenic Railway rollercoaster in 1919, having purchased the European rights to the Scenic Railway design from inventor and patent holder LaMarcus Adna Thompson. The ride opened to the public in 1920 with great success, carrying half a million passengers in its first year. Iles also bought other rides common to the time to the park including a smaller roller coaster, the Joy Wheel, Miniature Railway, The Whip, and the River Caves.
A ballroom was constructed on the site of the skating rink in 1920, and in 1923 Iles built his variety cinema on the site. (In 1926, he was also responsible for the building of the Margate's lido on the seafront.) Between 1920 and 1935 he invested over £500,000 in the site, constantly adding new rides and facilities and culminating in the construction of the Dreamland cinema complex in 1934. Iles ceased to be a director in 1938 and the business was taken over by his son Eric.
Three generations of the Iles family – John Henry, Eric, and John, were to control Dreamland from 1919 until its sale in 1968. The new owners, Associated Leisure, introduced many innovations to Dreamland, including squash courts and, in an echo of the Sanger era, an ice rink and zoo. Much of the planting of the pleasure gardens dating from the 1870s survived until the 1970s when the gardens were removed and the rides expanded. 1976 saw the debut of a revolutionary new ride, the 'Orbiter', unveiled by travelling showman and Dreamland lessee Henry Smith, a ride which went on to become a highly successful ride in other amusement parks and travelling fairs around the world. Henry, himself a descendant of George Sanger, also had a Skid, Waltzer, Speedway, Tip Top and another Orbiter up until the parks change of ownership in 1981. 1980 saw the opening of a 240-seater 148 ft high Big wheel.
Dreamland was purchased by the Dutch Bembom Brothers in 1981. They owned several other amusement parks in continental Europe and renamed the site Bembom Brothers White Knuckle Theme Park, bringing in a new headline attraction in the form of the Anton Schwarzkopf-designed Looping Star roller coaster. The name change lasted until 1990, when it reverted to Dreamland. Other changes they made included ceasing evening hours and charging for admission, rather than per ride. They also introduced many new ‘high-tech’ rides that updated the park and made it, by the late 1980s, one of the top ten most visited tourist attractions in the United Kingdom.
In common with other traditional British seaside resorts, Margate's economic base depended on residential holidaymakers staying for several days, usually families holidaying for a week or more. This was supplemented by day-trippers on weekends and public holidays, when the resort could become very busy. With the rise of cheap package holidays abroad from the Sixties, however, the residential holiday trade progressively collapsed in the Seventies. This meant that footfall at entertainment venues in these resorts, such as Dreamland, declined sharply on summer weekdays while remaining relatively buoyant at weekends.
Day-tripper trade at Margate remained substantial, but the loss of holiday revenue meant that the town began to struggle to maintain its infrastructure. This, in turn, started to affect its attractiveness as a day destination. However, the investment by Bembom Brothers indicates that this was not regarded as an appreciable threat to Dreamland at the beginning of the Eighties.
More immediately serious was the opening of much larger amusement parks closer to London, on expansive sites and with ample vehicle parking. Thorpe Park opened in 1979, and Chessington World of Adventures in 1987. At this time, the fastest train journey from London to Margate was just under two hours -and Dreamland has never had any public on-site parking.
In 1996 the Bembom family sold the site to local entrepreneur Jimmy Godden, who had previously operated the Rotunda Amusement Park at Folkestone and Ramsgate Pleasure Park at Ramsgate. At this time, most of the rides they owned were relocated. The 'Looping Star (Great America)' went to an amusement park in Budapest together with the looping boat ride The Mary Rose. The Looping Star's sister ride made a brief appearance for two seasons at Margate (previously at Camelot Theme park) before leaving again for its current home, Loudon Castle theme park, where it is called the Twist 'n' Shout.
After his purchase of the park, Godden was able to secure European and regional grant aid to assist in an initial £3m redevelopment. However, during Godden's tenure many of the rides were sold off, including the big wheel which had dominated the Margate skyline for two decades but was dismantled and sold to a park in Mexico.
In 2003, Godden announced that Dreamland would close down and the land would be redeveloped. A vocal section of public opinion supported continued use of the Dreamland site as an amusement park, along with a government report in 2004.
After of the closure announcement, Dreamland was sold to Margate Town Centre Regeneration Company (MTCR) in 2005 for £20m. A number of local residents then formed the 'Save Dreamland Campaign'. The campaign proposed to turn Dreamland into a heritage amusement park, consisting of a number of vintage rides and attractions from other British amusement parks. Some rides were obtained by Save Dreamland, and placed in storage.
Although it was initially announced that Dreamland would close in November 2003, it did indeed operate during 2004 and 2005. Definitive closure to the public was in 2005 and all of the rides apart from the Scenic Railway were removed from the site. The Scenic Railway was granted Grade-II listed status in 2002, and so could not be moved or dismantled.
Part of the Scenic Railway was destroyed by fire after an arson attack on 7 April 2008. About 25 percent of the structure, boarding station, storage sheds, and trains were destroyed and had to be removed as irreparable. The physical security of the site was upgraded, and the surviving structure surveyed. Some of the surviving machinery and chassis from the cars was salvaged and stored on site. Another suspected arson attack was carried out on the site on 28 May 2014, but this was confined to a disused building near the Scenic Railway.
On 25 April 2008 the Dreamland cinema's Listed building status increased from Grade II (buildings of special architectural or historic interest) to Grade II* (particularly significant buildings of more than local interest). The cinema, which featured a Compton theatre organ, was closed in 2007 following the opening of a new multiplex cinema at Westwood Cross. The buildings are currently under renovation and the Dreamland sign on the front tower has been refurbished with LED lighting and shines brightly at night.
The defunct cinema was sold by MTCR, by then renamed DreamlandLive Ltd. This was before the result of a court appeal by this company to stop Thanet District Council taking possession of the theme park under a compulsory purchase order (CPO), served in June 2011.
The CPO was approved in August 2012.
The success of the Save Dreamland Campaign in attracting public awareness led to the establishment of the Dreamland Trust, a registered charity, in 2007 to co-ordinate a re-opening project.
A total of £18m in public funding was subsequently awarded to the project, to restore, preserve and maintain the listed structures which included the Scenic Railway, menagerie cages and some of the internal building spaces. This money was also used to purchase five heritage rides.
On 16 November 2009, the Dreamland Trust was awarded a grant of £3 million by the Heritage Lottery Fund with further funding of £3.7m and £4m coming from the UK Department for Culture, Media and Sport and Thanet District Council respectively, to restore the Scenic Railway and to develop the former Dreamland site as necessary for rejuvenation.
The Scenic Railway was regarded as being the focus of the rejuvenation of Dreamland as a heritage amusement park. Work began on its in 15 September 2014, with a complete refurbishment of the track and new trains being built.
Some historic rides from other parks were donated to the Dreamland Trust which were put in storage for restoration at a later date. The majority of unique old rides at Pleasureland Southport were donated, which included the 1940s Caterpillar ride, King Solomon's Mines wooden roller-coaster (formerly of Frontierland, Morecambe and later moved to Pleasureland Southport), workings from the Ghost Train and River Caves, the Hall of Mirrors, Mistral, Haunted Swing and the Skyride (Chairlift ride). The Junior Whip which stood at Pleasure Beach Blackpool was also donated.
Wayne Hemingway, his wife Gerardine, and the 'HemingwayDesign' team were appointed as designers of the envisaged new Dreamland in 2012. This includes the creative vision for the re-imagination and branding for the vintage amusement park.
An additional £10m in private funding was invested in the re-opening of Dreamland by the commercial operators chosen to run it, Sands Heritage Ltd. These funds were used to introduce a collection of 17 additional rides to create the Amusement Park, as well as a Roller Disco & Diner, Amusement Arcade, Vintage Pin Ball Arcade, Dreamland Emporium and The Octopus's Garden.
The running agreement between Sands Heritage and Thanet District Council involved the former taking out a 99-year lease of the freehold property owned by the council, as a result of the CPO while the council remained responsible for certain aspects of repair and maintenance including as regards the Scenic Railway.
Part of the capital raised by Sands Heritage was a £600 000 short-term secured loan from Arrowsmith Master Fund, an investment company based in the Cayman Islands. This company also held 31% of the share capital of Sands Heritage.
Opening of Re-imagined Dreamland
The park re-opened on 19 June 2015 garnering much media coverage. Additional rides opened in July. BBC Radio Kent spent the opening day broadcasting live from Dreamland. There were some delays in opening the gates on the day, and Radio Kent Personality Zac Daunt-Jones played a key role keeping the crowds entertained.
The entry fee to the park was £14.95.
The park's centrepiece, the Scenic Railway, was still in the process of being rebuilt by Thanet District Council. It opened to the public only on 17 October 2015, owing to delays in rebuilding the train carriages. Member and press previews took place on 16 October 2015. Sands Heritage put in a claim for lost revenue as a result of the delay, which was settled in November with a compensation payment by TDC to Sands Heritage after the delay to opening the Scenic Railway forced the company into administration.
On 8 December 2015, Sands Heritage were forced to apply to the High Court for a company voluntary arrangement (CVA) in relation to a debt of £2.9m owed to Arrowgrass. This amounted to the original £600 000 owed as a secured loan, plus unpaid compound interest and charges.
At a meeting on 23 December 2015 the company's creditors agreed to accept the CVA, allowing the company more time to pay off its existing debts. Sands Heritage representatives at the meeting promised that the debt to Arrowgrass would be repaid over five years -as a secured debt, this took priority over other debts. The insolvency administrators appointed in the CVA were Duff & Phelps.
The financial failure was attributed primarily to the number of visitors in the summer season of 2015 being half of what was predicted for the capital structuring of the project. Media reports estimated the cash loss suffered by the company as being on the order of £5 million.
The major contributing factor for visitor shortfall was the delay of the Scenic Railway project and lack of communication from the management team of Thanet District Council to Sands Heritage, leading to a premature opening when preparatory works were incomplete. This led to an almost immediate closure of seventeen days to complete these, and the Scenic Railway was to take longer. Also, there were problems with running repairs to rides, leading to breakdowns. Despite popular belief, the admission price cited as discouraging visitors was not the reason for Sand Heritage's cash flow problems; however, the management team and the administrators, Duff & Phelps, abolished it to drive footfall when it became apparent the Scenic Railway would not work for a second summer season.
A creditors' meeting held in August 2016 revealed that creditors were owed £8.34 million, with Sands Heritage having an overall balance sheet shortfall of £14 million (£10 million of which reflected the investment made by Sands Heritage themselves). An auditors' report to Thanet District Council, in December that year, revealed that several of these creditors were small local business with little hope of any repayment.
The administrators initially expressed their hope that Dreamland as a business could be sold as a going concern in March 2017, after the 2016 summer season. However, this was rendered improbable by their half-yearly report to creditors (December 2015 to June 2016) when they revealed that operating losses during the period were over £1m or about £41 000 per week. They warned that losses were continuing, and the factors cited were bad weather in early summer and the failure of the Scenic Railway in mid-June.
The Scenic Railway had been restored by Thanet District Council after an arson attack had almost destroyed it. Unfortunately the right knowledge and expertise had not been available when it was rebuilt, and so it failed a safety test in June 2017. The ride is powered by cable haulage, nowadays a rare form of traction worldwide, and the wrong sort of cables was specified. When TDC tried to rectify the matter after the failure, it found that the skills concerned were so specialist that they were rare worldwide and sourcing them was only successful after the summer season was over. The administrators indicated their intention to seek compensation for the failure.
Arrowgrass covered the operating losses for the summer season of 2016 with a further loan of £1m, secured on the premises of 49-51 Marine Terrace. This was a former pub owned freehold by Sands Leisure (not part of the TDC lease), which had been called the Cinque Ports Arms before the later 20th century. An extension of the administration period was sought, and granted.
Then it was announced that the investment company had increased its lending to just under £10m, to allow for a re-vamp of the business. This attracted national media attention, but with confusion -in February 2017 it was reported that a £25 million private investment from Arrowgrass had been obtained. If this figure of £25m is the indebtedness accrued to Arrowgrass, as distinct from the actual monies advanced by that firm, then the liability equates to the entire value of the site for redevelopment before the project for re-opening was started in 2007.
The new loan was used to re-landscape the site and to add some new rides, with refurbishment of the Cinque Ports (its new name as a pub). The pub premises had been used as the ticket office for Deamland and the administrative centre of Sands Leisure, but a bar was opened in it by the administrators in the 2016 season and it was due to be restored to a complete pub for the 2017 re-launch.
The improved park was announced as reopening on 28 April 2017, however this was later delayed to 26 May. The event attracted national media attention. The major new feature which was mentioned as adding to the viability of the business was a new music venue with a capacity of 15 000.
Private investigation by a Thanet District counsellor revealed that all the fixed assets of Sands Leisure had loans secured on them for repayment to Arrowgrass. These included the fairground rides owned by the company, as well as the 99-year lease from TDC and other properties owned freehold by the company. If the figure of indebtedness of £25m quoted by the national media was correct, in May 2017 Arrowgrass had almost complete control of the value of the assets of Dreamland. According to the terms of the security given for the loans, if repayment conditions were breached then Arrowgrass could apply for Sands Leisure to be liquidated and could then claim the equity of the lease of the property in lieu.
Rides and attractions
|Scenic Railway||J.H. Iles (rebuilt by WGH Engineering)||Wooden Roller Coaster||1920 (Rebuilt in 2015)|
|Betty Beehive Coaster||Children's Roller Coaster||Roller Coaster||2015|
|Speedway Ark||Orton & Spooner (refurbished by David Littleboy)||Speedway||2015|
|Hurricane Jets||Lang Wheels (refurbished by David Littleboy)||Hurricane Jets||2015|
|The Gallopers||Savage (refurbished by David Littleboy)||Carousel||2015|
|The Double Decker||Orton & Spooner (refurbished by David Littleboy)||Carousel||2015|
|Austin Car Ride||Hayes Fabrications (refurbished by David Littleboy)||Carousel||2015|
|The Big Wheel||Technical Park refurbished by Amusement Technical||Ferris Wheel||2015|
|Dodgems||Supercar (refurbished by David Littleboy)||Dodgems||2015|
|Dream Cars||Children's Pedal car ride||2015|
|Swing Boats||Swing Boats||2015|
|Helter Skelter||Gravitron||Helter Skelter||2015|
|Mirror Maze||Dreamland||Mirror Maze||2015|
|Born Slippy||Harry Steer Engineering refurbished by Amusement Technical||Astroglide (slide)||2015|
|Chair-O-Plane||Fritz Bothmann (refurbished by David Littleboy)||Chair Swing||2016|
|Dream Dancer||R.J. Lakin||Waltzer||2016|
|Pinball X||Zamperla||Wild Mouse||2018|
|Cyclone Twist||Eli-Bridge||Twist (ride)||2016|
|Wedgewood Teacups||Amusement Technical||Teacups||2017|
|Jumpin' Star||Family Drop Tower||2015|
|Dreamland Drop||Zamperla||Shot n Drop Tower||2018|
|Up, Up and Away||Zamperla||Samba Balloons||2018|
|Soaring Seagulls||Zamperla||Magic Bikes||2018|
|Air Force||Zamperla||Air Race 8.4||2018|
|Caterpillar||Caterpillar (refurbished by David Litteboy)||Caterpillar||2018|
|Rock The Boat||Zamperla||Rockin' Tug||2018|
Previous Rides Include: Top Spin, Enterprise, Kiss Me Quick, Barrel of Laughs, Starflyer, Monotopia.
Performed in 2017: Jess Glynne, Faithless (DJ Set ft. Sister Bliss), Danny Howard (from Radio 1), Kideko, Dave Rowntree vs Tim Burgess, Dub Pistols, Trojan Sound System, TCTS, Sam and the Womp, The Cuban Brothers, Kioko, The Correspondents, Slaves (UK band).
Performed in 2018: Orbital (Live), Hawkwind, Pete Tong, Groove Armada (DJ Set), Fleetmac Wood, Gaz Coombes (Solo), Lee "Scratch" Perry, Levellers, Ray Keith, Shogun Audio, LSB, DJ Oblivion, The Rifles, Big Narstie.
In popular culture
Dreamland was the subject of a 1953 documentary film, O Dreamland. It was also visited by characters in the 1989 Christmas special of BBC Television sitcom, Only Fools and Horses, titled "The Jolly Boys' Outing". Some of the rides seen in the sitcom were renamed and repainted at Loudoun Castle Theme Park in Scotland (now closed). The Mary Rose was renamed the Black Pearl and is now at Lightwater Valley in North Yorkshire.
The Romford-based band Five Star shot the majority of the video for their 1984 single "Crazy" at Dreamland.
In an episode of British sitcom One Foot in the Grave titled 'Dreamland', during a conversation with Victor, Margaret recalls the couple visiting Margate and Dreamland on their third anniversary.
On the 26th September 2017, the Sky Mobile iPhone 8 commercial was shot at Dreamland.
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- Railway Times, Vol. 28 1865 p. 351
- The Art Journal London, Vol. 5 1866
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- The Prince's Regeneration Trust: Dreamland, Margate Conservation Statement
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- 1989 Bembom Brothers White Knuckle Theme Park Flyer. Archived Copy Archived 28 September 2007 at the Wayback Machine.
- 1990 Dreamland White Knuckle Theme Park Flyer. Archived Copy Archived 28 September 2007 at the Wayback Machine.
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- "This is why Kent's Dreamland railway is still out of action". Retrieved 2 July 2017.
- "Dreamland will stay open for 2017, but many creditors are unlikely to get their cash". Retrieved 2 July 2017.
- "Dreamland reopens again after 25m revamp". Retrieved 29 June 2017.
- "Dreamland Margate reopens again after 25m revamp". Retrieved 2 July 2017.
- "Dreamland Margate reopens 2017". Retrieved 2 July 2017.
- MacDougall, Lauren (29 December 2017). "Relive Dreamland's long and bumpy history with these fantastic vintage pictures". Kent Live. Retrieved 7 March 2018.
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- Katie Davis (18 July 2018). "Margate: Name for new Dreamland ride revealed". kentonline.co.uk. Retrieved 23 July 2018.
- Wright, Danny (11 June 2017). "Gorillaz review – Albarn's Demon Dayz festival brings joyful apocalypse to the pier". The Guardian. Retrieved 4 September 2017.
- MacDougall, L. "Line up for Gorillaz Demon Dayz Festival at Dreamland Margate - who will join Damon Albarn on stage?". kentlive.news. Retrieved 4 September 2017.
- Vincent, Alice (11 June 2017). "Gorillaz's live return proves they are the masters of music for uncertain times - Demon Dayz, Margate, review". The Telegraph. Retrieved 4 September 2017.
- King, Emily (20 July 2017). "Dreamland announce free sunset sessions, including one with Radio 1 DJ Danny Howard plus mystery guest". kentnews.co.uk. Retrieved 4 September 2017.
- ""Blue" Music Video". Youtube. Retrieved 22 October 2017.