Dreft

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Dreft
Dreft Logo.png
Laundry Detergent
Product typeSynthetic detergent
OwnerProcter & Gamble
CountryUnited States
Related brandsIvory Snow (Canada)
Websitehttp://dreft.com/en-us

Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent made. The Fairy brand of washing-up liquid and Cascade brand of dishwashing detergent are also sold under the name "Dreft" in some countries, including the Netherlands and Belgium. In Canada, it is called Ivory Snow.

Technology[edit]

Synthetic detergents represented an improvement in laundry washing because these synthetic materials are less susceptible to hard water. The commercial availability of fatty alcohols opened the way for the production of the related organosulfate derivatives. In Germany, BASF started selling FeWA, followed by Dreft in the following year.[1]

Marketing[edit]

By 1947, Dreft dishwashing detergent was released. Since the 1950s, Dreft has been advertised as an ideal detergent for washing baby linens.[citation needed] The slogan for Dreft is "For a Clean You Can Trust". It is generally marketed to mothers of newborns.

References[edit]

  1. ^ Eduard Smulders, Wolfgang Rybinski, Eric Sung, Wilfried Rähse, Josef Steber, Frederike Wiebel, Anette Nordskog, "Laundry Detergents" in Ullmann’s Encyclopedia of Industrial Chemistry 2002, Wiley-VCH, Weinheim. doi:10.1002/14356007.a08_315.pub2

External links[edit]