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Private (GmbH & Co. KG)
Industry Car rental
Founded 2011 (2011)
Headquarters Munich, Germany
Number of locations
See Cities
Services Carsharing Car Club
Parent BMW, Sixt

DriveNow is a carsharing (car club) service from the automotive manufacturer BMW and the car rental company Sixt. DriveNow service began in Munich Germany in June 2011.[1] As of September 2015, DriveNow operates over 5,000 vehicles in seven countries worldwide and with over 800,000 customers.[2] A similar BMW service, ReachNow which is focused on North American cities, was established in April 2016 in Seattle, Washington, Portland, Oregon and Brooklyn, New York. Through January 2017, ReachNow had over 40,000 members.[3] Unlike DriveNow, ReachNow is a fully owned subsidiary of BMW and its technology platform is provided by RideCell rather than Sixt.[4]


The following table details all cities where DriveNow operates:

City Country Vehicles Type Start date Ref.
Munich Germany 680 Gasoline, Diesel, Electric June 2011 [5]
Berlin Germany 1070 Gasoline, Diesel, Electric September 2011 [6]
Hamburg Germany 560 Gasoline, Diesel, Electric October 2013 [7]
Düsseldorf Germany 200 Gasoline, Diesel, Electric January 2012 [8]
Cologne Germany 400 Gasoline, Diesel, Electric September 2012 [9]
Vienna Austria 430 Gasoline, Diesel, Electric October 2014 [10]
London United Kingdom 270 Gasoline, Diesel, Electric December 2014 [11]
Copenhagen Denmark 400 Electric September 2015 [12]
Stockholm Sweden 300 Gasoline, Diesel, Electric October 2015 [13]
Brussels Belgium 300 Gasoline, Electric July 2016 [14]
Milan Italy 480 Gasoline & Electric October 2016 [15]
Helsinki Finland 150 Gasoline, Electric May 2017 [16]

How DriveNow Car Sharing Works[edit]

Several BMW ActiveE in service for DriveNow charging at Googleplex in Mountain View, California.

In contrast to classic car rental, where a vehicle is rented at a designated location and typically returned after one or more days, the new car-sharing models allows the use of freely parked vehicles in the city area, or business area. Download the DriveNow app and you will be able see where all of the vehicles are in each city. Just find a car on the app and open the car with your phone or card. Once you start driving you will be charged a minute rate that ranges between 24 cents to 57 cents per minute depending on the vehicle and business area.[16] The price includes fuel, parking, insurance, and the rental.[17] DriveNow also offers packages to make the per minute rate cheaper. Once you are done with the vehicle you will be able to park the vehicle anywhere back in the business area of that city.[18] Typically, the car must be parked in the same city as it was rented. The exception is in Düsseldorf and Cologne: you will be able to use the vehicle in both for a small fee.[19]

Electric Driving[edit]

DriveNow Electirc Driving with BMW i3 DriveNow offers the largest electric car sharing fleet in the world, using BMW i3, BMW i3 Rex, and BMW Active E. Since July 15, 2015, a total of 724 full-electric BMW i3s have been in regular operation in the fleets of Berlin (130 vehicles), Hamburg, Cologne / Düsseldorf [20] and Munich [21] ). The BMW ActiveE in Berlin and Munich were thus replaced. In London, DriveNow has also been offering BMW i3 since May 2015 and can thus benefit from tax relief.[22] In Copenhagen, DriveNow launched a purely electric fleet of 400 vehicles in September 2015.[23]


DriveNow Car Sharing MINI Cooper
DriveNow Car Sharing MINI Cooper

DriveNow operates a variety of gasoline-powered and diesel BMW 1 Series, BMW 2 Series, BMW X1, Mini Countryman, Mini Clubman, Mini Convertible and Mini Cooper vehicles as well the electric-powered BMW i3 and BMW ActiveE.[24] In the San Francisco Bay Area, DriveNow deployed a fleet of 70 BMW ActiveE electric cars in June 2012.[25]


First-party apps for mobile devices allow users to locate and reserve vehicles. When reserving a car online, the customers are able to see the car's fuel gauge (gasoline-powered cars) or the battery's state of charge (electric-powered cars), so if the customer wants to go for an extended drive, they can find the right car for that trip. ON March 22, 2017, DriveNow has updated their app to include new features to make it even easier to rent a car. The new features include opening the car and closing the car with the app, entering your destination in the app and it will be transferred to the car GPS, it is called fastlane.[26]


  1. ^ "DriveNow: BMW and Sixt Joint Venture for premium car sharing". BMW BLOG. 
  2. ^ "DriveNow Blog". DriveNow Blog. 
  3. ^ "DriveNow ReachNow". ReachNow. 
  4. ^ "BMW Gives Car-Sharing in U.S. Another Shot With a New Name". Fortune. Retrieved 2017-05-18. 
  5. ^ "DriveNow Munich". DriveNow Website. Retrieved 6 January 2016. 
  6. ^ "DriveNow Berlin". DriveNow Website. Retrieved 6 January 2016. 
  7. ^ "DriveNow Hamburg". DriveNow Website. Retrieved 6 January 2016. 
  8. ^ "DriveNow Dusseldorf". DriveNow Website. Retrieved 6 January 2016. 
  9. ^ "DriveNow Cologne". DriveNow Website. Retrieved 6 January 2016. 
  10. ^ "DriveNow Launches in Vienna, Austria with Discount". Sixt Car Hire Blog. 
  11. ^ "BMW and Sixt join forces with DriveNow scheme to make city driving cheaper". Auto Express. 
  12. ^ "DriveNow Copenhagen". DriveNow Website. Retrieved 6 January 2016. 
  13. ^ "DriveNow Stockholm". DriveNow Website. Retrieved 6 January 2016. 
  14. ^ "DriveNow Brussels". Retrieved 6 July 2016. 
  15. ^ "DriveNow Milan" (PDF). DriveNow Website. Retrieved 9 January 2017. 
  16. ^ a b "DriveNow Car Sharing in Helsinki". Retrieved 18 May 2017. 
  17. ^ "DriveNow UK How it works". DriveNow Website. Retrieved 3 April 2017. 
  18. ^ "DriveNow UK Business Area". DriveNow Website. Retrieved 3 May 2017. 
  19. ^ "DriveNow Car Sharing Affordable way to have a car in the city". DriveNow Website. Retrieved 12 May 2016. 
  20. ^ DriveNow. "DriveNow Dusseldorf". DriveNow. Retrieved 2017-03-05. 
  21. ^ "DriveNow Launches in Munich". Retrieved 2017-03-05. 
  22. ^ "DriveNow in London". Retrieved 2017-03-05. 
  23. ^ "DriveNow in Copenhagen". Retrieved 2017-03-05. 
  24. ^ DriveNow. "DriveNow Vehicles". DriveNow. Retrieved 2017-12-04.  Check date values in: |access-date= (help)
  25. ^ Jon Fingas (2013-08-22). "BMW DriveNow EV car sharing comes to San Francisco Bay Area, ParkNow follows suit". Retrieved 2013-09-06. 
  26. ^

External links[edit]