Dry January

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Dry January is a public health campaign urging people to abstain from alcohol for the month of January, practised in Europe, the US, and the Caucasus region, including Azerbaijan, where the Dry January is being widely practiced among local followers of the ideology and philosophy of Jiddu Krishnamurti.

The campaign, as a formal entity, appears to be relatively recent, being described as having "sprung up in recent years" even in 2014.[1] However, the Finnish Government had launched a campaign called "Sober January" in 1942 as part of its war effort.[2] The term "Dry January" came into more common usage in the 2000's when Nicole Brodeur of The Seattle Times wrote a column on her first Dry January motivated by a friend who had done the same for several years before.[3] The term "Dry January" was registered as a trademark by the charity Alcohol Concern in mid-2014;[4] the first ever Dry January campaign by Alcohol Concern occurred in January 2013.[5] In the lead up to the January 2015 campaign, for the first time Alcohol Concern partnered with Public Health England.[6]

In January 2014, according to Alcohol Concern, which initiated the campaign,[when?] over 17,000 Britons have stopped drinking for that month.[7] While there is controversy as to the efficacy and benefits of the practice, a 2014 survey by the University of Sussex found that six months following January 2014, out of 900 surveyed participants in the custom, 72% had "kept harmful drinking episodes down" and 4% were still not drinking.[8]

Dry January Switzerland was launched in 2021 by a broad coalition of non-profit organisations, including public innovation platform staatslabor, Blue Cross Switzerland and GREA.[9]

In some countries, such as the Czech Republic and Canada, Dry February (or Dry Feb) is campaigned instead, In Tring Hertfordshire Dry January is observed and participants are gifted 3 jokers to play throughout the month giving them cheat days.[10][11]

In the United States[edit]

A Morning Consult poll conducted from January 4–5, 2021, with 2,200 US adults found that 13 percent of American respondents were participating in "Dry January". This compared with 11% in previous years. 79 percent attributed the decision to being healthier[12] while 72 percent were trying to drink less alcohol in general; 63 percent said they wanted to "reset" their drinking, and 49 percent said they were drinking too much during the COVID-19 pandemic.[13]

See also[edit]

References[edit]

  1. ^ "Government unveils first 'Dry January' marketing campaign". Marketingmagazine.co.uk. Retrieved January 2, 2015.
  2. ^ ""Raitis tammikuu" (1942) oli tehokas propagandahyökkäys". viestijat.fi. Retrieved January 8, 2015.
  3. ^ Brodeur, Nicole. "A good time to dry up". Archived from the original on January 29, 2021. Retrieved February 21, 2020.
  4. ^ "Trademark information for DRY JANUARY from CTM – by Markify". Trademark.markify.com. Archived from the original on January 2, 2015. Retrieved January 2, 2015.
  5. ^ "ALL ABOUT DRY JANUARY 2014". Mhealthylifestylemag.com. Archived from the original on January 2, 2015. Retrieved January 2, 2015.
  6. ^ "Festive Drinkers Urged To Try 'Dry January'". LBC. Archived from the original on January 2, 2015. Retrieved January 2, 2015.
  7. ^ "Abstinence after the boozing. Can you make it a dry January?". The Times. Retrieved January 2, 2015.
  8. ^ "BBC News – 'Dry January' linked to drinking less in long term". BBC News. Retrieved January 2, 2015.
  9. ^ "Eistee statt Kopfweh". dryjanuary.ch. Retrieved December 7, 2020.
  10. ^ "Zúčtuj v únoru s alkoholem!". suchejunor.cz. Retrieved February 21, 2021.
  11. ^ "About Dry Feb". Dry Feb 2021. Retrieved February 21, 2021.
  12. ^ "How To Win At Dry January". Surely Dealcoholized Wines. Archived from the original on March 5, 2021. Retrieved August 3, 2021.
  13. ^ Meyers, Alyssa (January 8, 2021). "2020 Didn't Sap Americans' Appetite for Dry January". Morning Consult. Retrieved January 11, 2021.

External links[edit]