Du Maurier (cigarette)
Du Maurier cigarette pack, date unknown
|Produced by||Imperial Tobacco Canada |
West Indian Tobacco Company (Trinidad and Tobago only)
|Markets||Canada, United Kingdom, Luxembourg, Malta, Libya, South Africa, United States, Trinidad and Tobago, Grenada, Guyana, Brazil, South Vietnam, Japan, Australia, New Zealand|
|Previous owners||"Peter Jackson Ltd"|
|Wikimedia Commons has media related to Du Maurier (cigarettes).|
Du Maurier is a Canadian brand of cigarettes, produced by Imperial Tobacco Canada, a subsidiary of British American Tobacco. The brand is named after Sir Gerald du Maurier, the noted British actor. The brand is also produced under license by the West Indian Tobacco Company in Trinidad and Tobago.
The brand was launched in 1930 after the actor Sir Gerald du Maurier had made requests for "a cigarette less irritating to his throat", and because he had troubles with his taxes and lend his name to the creation of a cigarette brand, which he used to earn money with. Peter Jackson were a subsidiary of the International Tobacco Co., which company was taken over by Gallaher in 1934. In 1979, the brand passed to British American Tobacco, who had owned the trade mark overseas since they acquired Peter Jackson (Overseas) Ltd. in 1955. The brand became the best-selling cigarette brand in Canada with a market share of 40%, and was also sold in various other countries.
In 2005, Du Maurier changed the aesthetic of their packs and cigarette vending machines to compete with the introduction of new text and picture warnings, which covered 50% of the packs. It is presumed this was done to keep up with the rapidly changing cigarette market, which saw the introduction of new, cheaper brands as well as an increase in taxes and to give the brand a "new and fresh look".
The brand is mainly sold in Canada, but also was or still is sold in the United Kingdom, Luxembourg, Malta, Libya, South Africa, United States, Trinidad and Tobago, Grenada, Guyana, Brazil, South Vietnam, Japan, Australia and New Zealand.
Du Maurier was the sponsor of the Canadian Women's Open golf from 1988 until 2000, as well as the Canadian Open's women tennis from 1997 until 2000, when new anti-tobacco legislation came into force in Canada and prohibited tobacco companies from sponsoring major sport events.
Du Maurier markets the following varieties of cigarettes:
- Du Maurier Signature (Red)
- Du Maurier Distinct (Blue)
- Du Maurier Distinct Silver (Silver)
- Du Maurier Mellow (Beige)
- Du Maurier Menthol (Green) (Discontinued in Canada)
- Du Maurier Fine Cut Blend
- Du Maurier Master Blend
- Du Maurier Fresh Blend (Discontinued in Canada)
- Du Maurier Special Blend
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