Duck Commander

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Duck Commander, Inc.
Private
Industry Hunting
Apparel
Founded 1972
Headquarters West Monroe, Louisiana, United States
Key people
Phil Robertson (Founder & President)
Willie Robertson (CEO)
Jase Robertson (COO)
Kay Robertson (Vice President)
Products Duck calls
Buck calls and accessories
Revenue $40 million (2012)[citation needed]
$20 million (2012)[citation needed]
Owner Willie Robertson, Jase Robertson, Phil Robertson, Jep Robertson
Number of employees
15 (2011)
75 (2012)
Subsidiaries Duck Dynasty
Buck Commander
Strut Commander
Fin Commander
Website http://duckcommander.com/

Duck Commander is both the brand of a duck call and the name of the company in West Monroe, Louisiana, United States. The company manufactures these calls and other duck-hunting merchandise,[1] as well as deer-hunting merchandise under the Buck Commander brand.

Phil Robertson, a football quarterback at Louisiana Tech University, founded the company. He began his business in a dilapidated boat, where he spent 25 years making duck calls from Louisiana cedar trees.[2]

Robertson's third son, Willie Robertson, currently serves as the company's chief executive officer and has expanded it into a multimillion-dollar enterprise.[3]

The Robertson family and business are the subjects of Duck Dynasty, a reality television series on A&E. Before that, they were featured in the Duck Commander television show on the Outdoor Channel.[4]

Sports and sponsorships[edit]

Duck Commander 500[edit]

In 2014, Duck Commander served as the title sponsor of the Duck Commander 500, a NASCAR Sprint Cup Series stock car race held at Texas Motor Speedway in Fort Worth, Texas which had been previously sponsored by Samsung, DirecTV, Radio Shack, National Rifle Association, and others.[5] It was replaced by O'Reilly Auto Parts in 2017.[6]

Duck Commander Independence Bowl[edit]

Duck Commander also purchased in 2014 the naming rights for college football's Independence Bowl, held each year in Shreveport, Louisiana.

Filmography[edit]

Year Title Notes
2009–2010 Duck Commander Aired on Outdoor Channel[7]
2011 Presents: Buck Commander Protected by Under Armour Duck Commander spin-off
2012–2017 Duck Dynasty The hit A&E show
2014 Duck Commander: Before the Dynasty Episodes air on A&E, consisting of clips from the original series interspersed with modern-day commentary from members of the Robertson family. Aired between Seasons 6 and 7 of Duck Dynasty.
2016–present Jep & Jessica: Growing the Dynasty Follows Jep Robertson, Phil's youngest son, and his wife Jessica as they adopt a baby boy into their family.
2016–present Going Si-ral Follows Si Robertson, Phil's brother, as he explores various quirks of the Internet.

References[edit]

  1. ^ Smith, Roxanne (January 1, 2012). "Duck Commander". Shooting Industry Magazine. 
  2. ^ Owens, Ryan; Scholz, Jim (March 20, 2012). "'Redneck' Millionaires Built 'Duck Dynasty' in Duck Call Business". ABC News. Retrieved April 8, 2012. 
  3. ^ "Willie Robertson". Duck Commander. Retrieved December 26, 2013. 
  4. ^ "The Week Ahead, Mar. 19–24". The New York Times. March 16, 2012. Retrieved December 7, 2012. 
  5. ^ Owens, Jeff (February 6, 2014). "Duck Dynasty stars to sponsor NASCAR race at Texas". Sporting News. Retrieved February 6, 2014. 
  6. ^ "O'Reilly Auto Parts Signs Multi-year Entitlement Deal for Annual Spring NASCAR Sprint Cup Race". Texas Motor Speedway. 2016-05-16. Retrieved 2016-05-16. 
  7. ^ http://www.imdb.com/title/tt1477772/combined

External links[edit]