Dude Wipes

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Dude Products
IndustryConsumer packaged goods
Founded2012
FoundersSean Riley; Brian Wilkin; Ryan Meegan; Jeff Klimkowski
Headquarters
Chicago
,
US
WebsiteDude Products

Dude Wipes are disposable wipe product manufactured by Dude Products, a personal care brand based in Chicago.[1] Dude Wipes was launched in 2012 and received the 2013 Visionary Award at the Vision 2013 Consumer Products Conference.[2][3]

History[edit]

Dude Wipes were invented by founders and childhood friends Sean Riley, Brian Wilkin, Ryan Meegan, and Jeff Klimkowski from their apartment in Chicago, Illinois in 2010.[4][5][6] It was marketed as a flushable personal wipe specifically for men, as an alternative to traditional baby wipes.[1]

The product became available to consumers in retail stores and online in 2012, and are now available in Kroger, Target, Meijer, Ralphs, and Bass Pro Shops nationwide.[7]

In 2015, the founders of Dude Products appeared on ABC reality television program Shark Tank, and secured a $300,000 investment from Dallas Mavericks owner Mark Cuban for a 25% stake in the company.[8][9][4]

In 2018, Dude Products were selected by Walmart for nationwide distribution as part of their Made in the USA program, which pledges to source $250 billion in US-made products by 2023.[6][10][11]

Promotion[edit]

During UFC 174, Dude Wipes trended worldwide on Twitter after sponsoring fighter Tyron Woodley, with their logo appearing on his trunks.[12] Dude Products also sponsored UFC Fighter Justine Kish after she lost control of her bowels in the ring during a choke hold.[13]

In 2015, Dude Wipes were featured on an episode of Rob Dyrdek's Fantasy Factory.[14][1][15]

In 2016, signs for Dude Wipes appeared numerous times during Fox's broadcast of the 2016 World Series at Wrigley Field as part of a guerrilla marketing campaign.[16]

After Arizona Diamondbacks pitcher Archie Bradley revealed in an interview that he had a bowel accident while pitching during a game, Dude Products sent him a shipment of Dude Wipes, which Bradley shared on social media and subsequently went viral.[17]

Dude Wipes in 2018 began sponsoring Matt DiBenedetto and the 32 Go Fas Racing team in NASCAR beginning at Pocono in July.[18]

In October 2018, Dude Wipes struck an endorsement deal with New York Jets running back Isaiah Crowell after Crowell celebrated a touchdown against the Cleveland Browns by pretending to wipe his behind with the football.[19]

References[edit]

  1. ^ a b c Lukach, Adam (October 16, 2012). "Dude Wipes...For The Discerning Man--And Woman". Chicago Tribune.
  2. ^ "Unique wipe product selected from five finalists in competition at VISION 2013 Consumer Products Conference in Orlando". INDA.org. February 5, 2013.
  3. ^ White, Martha C. (June 6, 2013). "The Straight Poop on Dollar Shave Club's Wet Wipes For Guys". Time.
  4. ^ a b Braff, Danielle (October 17, 2015). "Mark Cuban takes a chunk of Dudes' bathroom wipes on 'Shark Tank'". Chicago Tribune.
  5. ^ Gelman, Joey (June 2, 2017). "This Dude used some Kabbage to sell toilet wipes". WGN.
  6. ^ a b Ivory, Erin (May 25, 2018). "The story of Dude Wipes". WGN.
  7. ^ Rosenfeld, Laura (October 16, 2015). "Where To Buy Dude Wipes From 'Shark Tank,' Which Are Exactly What They Sound Like". Bustle.
  8. ^ Lebowitz, Shana (October 17, 2015). "Mark Cuban Just Made A $300,000 Investment In Wipes For Guys' Butts". Business Insider.
  9. ^ Silverman, Lauren (November 30, 2015). "Wet Wipes: To Flush Or Not To Flush?". NPR.
  10. ^ DePillis, Lydia (July 17, 2015). "Wal-Mart's self-interested shot at reviving the American factory". Washington Post.
  11. ^ "Wipes, Just For Men, Reach Bigger Market". WBBM News Business Hour. April 27, 2018.
  12. ^ "Making the Grade: Passes/Fails from UFC 174". Fox Sports. June 15, 2004.
  13. ^ Dicker, Ron (June 30, 2017). "UFC Fighter Who Pooped Herself Gets Sponsor Offers For Butt Wipes". Huffington Post.
  14. ^ Cullers, Rebecca (August 18, 2018). "Wipes, Just For Men, Reach Bigger Market". AdWeek.
  15. ^ Donnelly, Matthew Scott (January 22, 2015). "ROB DYRDEK ADMITS THIS IS THE DUMBEST THING HE'S EVER DONE". MTV.
  16. ^ "Wipes, Just For Men, Reach Bigger Market". Barstool Sports. October 31, 2016.
  17. ^ Cwik, Chris (July 9, 2018). "Archie Bradley scores best possible endorsement after poop mishap goes viral". Yahoo Sports.
  18. ^ "DUDE Products to sponsor DiBenedetto and the Go Fas Racing Ford at Pocono". ESPN.com. July 23, 2018.
  19. ^ "Jets' Crowell makes best out of butt-wipeTD celebration". SI.com. Retrieved 2018-10-07.

Further reading[edit]

External links[edit]