Dun & Bradstreet

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The Dun & Bradstreet Corporation
Traded as
IndustryCommercial & professional services
Founded1841; 177 years ago (1841)
New York City, NY, U.S.
HeadquartersShort Hills, New Jersey, U.S.
Key people
  • Thomas J. Manning
  • (CEO)
  • Richard H. Veldran
  • (CFO)
RevenueIncrease US$ 1.74 billion (2017)
Increase US$ 382.9 million (2017)
Increase US$ 145 million (2017)
Total assetsIncrease US$ 2.48 billion (2017)
Total equityIncrease US$ -811.2 million (2017)
Number of employees
~4,900 (2017)
Footnotes / references

The Dun & Bradstreet Corporation is a company that provides commercial data, analytics, and insights for businesses.[3] It is headquartered in Short Hills, a community in Millburn, New Jersey, U.S.[4] The company offers a wide range of products and services for risk and finance, operations and supply, and sales and marketing professionals, as well as research and insights on global business issues, serving customers in government and industries such as communications, technology, strategic financial services, and retail/telecommunications/manufacturing markets.[5] Often referred to as D&B, the company’s database contains more than 300 million business records worldwide.[6][7][8][9][10][11]



Dun & Bradstreet traces its history back to July 20, 1841, with the formation of The Mercantile Agency in New York City by Lewis Tappan, later called R.G. Dun & Company.[12] Recognizing the need for a centralized credit reporting system, Tappan formed the company to create a network of correspondents who would provide reliable, objective credit information to subscribers.[13] As an advocate for civil rights, Tappan used his abolitionist connections to expand and update the company’s credit information.[14] In spite of accusations for invading personal privacy, by 1844 the Mercantile Agency had over 280 clients. The agency continued to expand allowing offices to open in Boston, Philadelphia, and Baltimore. By 1849, Tappan retired, allowing Benjamin Douglass to take over the booming business.[15]

In 1859, Douglass transferred the company over to Robert Graham Dun, who immediately changed the firm’s name to R.G. Dun & Company.[16] Over the next 40 years, Graham Dun continued to expand the business across international boundaries.


In 1933, Dun merged with competitor, John M. Bradstreet to form today's Dun & Bradstreet.[17] The merger was engineered by Dun's CEO Arthur Whiteside.[18] Whiteside's successor, J. Wilson Newman, worked to increase Dun's range of products and services and expanded dramatically during the 1960s by engineering ways to apply new technologies to evolving operations.[18] The Dun & Bradstreet Data Universal Numbering System (D&B D-U-N-S Number) was invented in 1963.[19][20] In 1996 the company tri-vested creating three entities D&B Companies, Nielsen and the Cognizant Corporation.[21] Cognizant Corporation included Nielsen TV Ratings, Gartner Group, Clarke-O'Neill, Erisco and several other lesser known entities. In 1999, Cognizant Corporation spun off Nielsen TV Ratings and shortly thereafter divested all its holdings emerging as IMS Health. IMS Health continued to hold its prize incubator company that is today known as Cognizant Corporation. Moody's, a credit reporting agency, was acquired by Dun & Bradstreet in 1962. In 1986, Dun & Bradstreet acquired the education data company Market Data Retrieval (MDR).[22][23][24][25]


During 2001, Dun & Bradstreet acquired the company Harris InfoSource International, Inc, a data company. In February 2003, the company acquired Hoover’s.[26]

On February 5, 2003, Dun & Bradstreet restated prior period results to correct timing errors in the recognition of some of the revenue associated with 14 of the Company's 200+ products, after a review of its revenue recognition from 1997 through 2002.[27][28] In August 2010, Dun & Bradstreet spun off and sold their credit monitoring and management business to a newly formed company, Dun & Bradstreet Credibility Corp.[29] In August 2010, Dun & Bradstreet divested its Self-Awareness Solutions business to Dun & Bradstreet Credibility Corp. and entered into a data license partnership.[30] In 2007, Dun & Bradstreet acquired AllBusiness.com and sold the company in 2012.[31]

In October 2013, Bob Carrigan became the CEO of Dun & Bradstreet.

On January 5, 2015, Dun & Bradstreet acquired the data management firm NetProspex.[32] In April 2015, Dun & Bradstreet acquired Dun & Bradstreet Credibility Corp. and announced the formation of a new division, Dun & Bradstreet Emerging Business. In January 2017, Dun & Bradstreet acquired Avention, the maker of OneSource solutions.[33]

On February 12, 2018, Dun & Bradstreet announces Bob Carrigan will step down as Chairman & CEO, and Thomas Manning will be interim CEO until a permanent CEO is brought on.[34]

On August 8, 2018, Dun & Bradstreet announced Thomas J. Manning, who has served as the company's interim CEO, as the new Chief Executive Officer,[2] and that the company had entered into a definitive agreement to be acquired by an investor group led by CC Capital, Cannae Holdings and Thomas H. Lee Partners.[citation needed]


The company generates revenue through subscription-based products, business information reports, data licensing agreements, strategic partnerships and concierge services.[3]

The company derives revenues through two segments: Americas and non-Americas.

Americas consists of:

  • United States and Canada[35]
  • (The company divested its Latin America operations in September 2016)[36]

And non-Americas consists of:

  • The United Kingdom
  • Ireland
  • Greater China
  • India
  • (The company divested operations in both the Netherlands and Belgium in November 2016, and in Australia in June 2015)[36]

Products and services[edit]

Dun & Bradstreet offers various products and services solving for credit, risk, marketing, sales, analytics and more, including D&B Hoovers[37][5][38], Master Data[39] and D&B Data Exchange.[40]


Competitors to Dun & Bradstreet include:

See also[edit]


  1. ^ "US SEC: Form 10-K The Dun & Bradstreet Corporation". U.S. Securities and Exchange Commission. Retrieved February 22, 2018.
  2. ^ a b "Form 8-K The Dun & Bradstreet Corporation". U.S. Securities and Exchange Commission. Retrieved August 22, 2018.
  3. ^ a b "Dun & Bradstreet Ushers in a New Era". Yahoo Finance. March 10, 2015. Archived from the original on 2015-03-16. Retrieved 2017-09-13.
  4. ^ "About Us." Dun & Bradstreet. Retrieved on October 1, 2012. "HQ info: 103 John F. Kennedy Parkway Short Hills, NJ 07078"
  5. ^ a b "Profile - Dun & Bradstreet Corp". Yahoo! Finance. Retrieved September 12, 2014.
  6. ^ "Dun & Bradstreet Corp/NW - Form 10-K - February 23, 2017". dnb.com. Retrieved 2017-08-22.
  7. ^ "DUN & BRADSTREET CORP/NW 2016 Annual Report Form (10-K)". www.sec.gov. February 23, 2017. Retrieved 2017-09-13.
  8. ^ "Dun & Bradstreet". Fortune. 2006.
  9. ^ "Public companies 100 years old or more" (PDF). USA Today. Retrieved September 13, 2014.
  10. ^ Needle, David (2017-11-07). "Companies of All Sizes Plugging into the Salesforce CRM Ecosystem". eWEEK. Retrieved 2017-11-07.
  11. ^ "The CEO of digital advertising's biggest trade group says most big marketers are screwed unless they completely change their business models". Businessinsider. February 12, 2018. Retrieved 2018-02-28.
  12. ^ "R.G. Dun & Co. / Dun & Bradstreet Collections". Harvard Business School. Retrieved September 12, 2014.
  13. ^ "History of the Dun & Bradstreet Corporation- Funding Universe". Funding Universe. Retrieved June 22, 2015.
  14. ^ "Who Made America? Innovators Lewis Tappan". PBS. Retrieved June 22, 2015.
  15. ^ "Who Made America? | Innovators | Lewis Tappan". www.pbs.org. Retrieved 2017-09-13.
  16. ^ "Dun & Bradstreet: This Month in Business History". Library of Congress. Retrieved June 22, 2015.
  17. ^ Hightower, Michael J. (2013). Banking in Oklahoma Before Statehood. University of Oklahoma Press. p. 345. ISBN 9780806150260. Retrieved September 12, 2014.
  18. ^ a b "Dun and Bradstreet Company History". dnb.com. Retrieved 8 December 2015.
  19. ^ "Dun & Bradstreet: This Month in Business History (Business Reference Services, Library of Congress)". www.loc.gov. Retrieved 2017-09-13.
  20. ^ "Frequently Asked Questions for D-U-N-S Number and SAM Registration". United States Department of Agriculture. Retrieved September 12, 2014.
  21. ^ "Learn About Our Company History". www.dnb.com. Retrieved 2017-09-13.
  22. ^ "FTC Challenges Dun & Bradstreet's Purchase of Competing Education Data Provider". Federal Trade Commission. 2010-05-07. Retrieved 2017-09-13.
  23. ^ Veronica Anderson (January 15, 1996). "Nielsen Exits D&B A Weakened Brand;Spinoff Alone Will Not Solve Unit's Problems". Crain's Chicago Business.
  24. ^ "Cognizant Technology Solutions Corporation History". Funding Universe. 2004.
  25. ^ Kenneth N. Gilpin (December 16, 1999). "Dun & Bradstreet Will Spin Off Moody's". The New York Times.
  26. ^ "History of The Dun & Bradstreet Corporation – FundingUniverse". www.fundinguniverse.com. Retrieved 2017-09-13.
  27. ^ "D&B Reports 2002 Fourth Quarter and Full Year Results - The Dun & Bradstreet Corporation". investor.dnb.com. Retrieved 2017-09-13.
  28. ^ "D&B Restated Prior Period Results". dnb.com.
  29. ^ "Dun & Bradstreet Credibility Corp. Announces $100M Strategic Acquisition; Company Secures $100M of Additional Financing". MarketWire. July 29, 2010.
  30. ^ "Dun & Bradstreet Credibility Corp. Announces $100M Strategic Acquisition". July 29, 2010.
  31. ^ Nicole, Kristen (December 4, 2007). "Dun & Bradstreet Acquires AllBusiness.com for $55M". Mashable.
  32. ^ Shields, Mike (2015-01-08). "Dun & Bradstreet Acquires Data Management Firm NetProspex". WSJ. Retrieved 2017-09-13.
  33. ^ "Dun & Bradstreet acquires Avention". Reuters. January 10, 2017. Retrieved 2017-09-13.
  34. ^ "Dun & Bradstreet announces leadership transition". Nasdaq. February 12, 2018. Retrieved 2018-02-28.
  35. ^ "Dun & Bradstreet Corp (DNB)". Reuters. Retrieved 2017-09-15.
  36. ^ a b "10-K: DUN & BRADSTREET CORP/NW". MarketWatch. Retrieved 2017-09-15.
  37. ^ "Dun & Bradstreet looks to clean up with D&B Hoovers | DBM | Database Marketing". www.dbm.today. March 8, 2017. Retrieved 2017-10-04.
  38. ^ "Company Overview of Hoover's, Inc". Bloomberg Businessweek. September 16, 2014.
  39. ^ "Economic growth to remain subdued at 6.6% in Q4 FY17: D&B report". The Financial Express. 2017-05-23. Retrieved 2017-10-04.
  40. ^ Clemens, Jay (July 29, 2013). "D&B Launches New Data Exchange for Clients, Partners; Josh Peirez, Laura Kelly Comment". ExecutiveBiz. Retrieved 2017-10-04.
  41. ^ a b Cross, Christopher. "Small Business: How Do I Get a Credit Report for My Company?". Houston Chronicle. Retrieved August 27, 2016.
  42. ^ a b Huebsch, Russell. "Small Business: Do Businesses Have a Credit Score?". Houston Chronicle. Retrieved August 27, 2016.
  43. ^ Experian & GrowBizMedia. Business Credit: What You Don’t Know Can Hurt You Experian (PDF).
  44. ^ Creditsafe Group.
  45. ^ Bureau van Dijk.

External links[edit]