|Owner(s)||Dunfermline Press Group|
|Headquarters||Dunfermline, Fife (Scotland)|
The Dunfermline Press and West Fife Advertiser (commonly known as the Dunfermline Press in Scotland and simply The Press in the Dunfermline area) is a weekly Scottish tabloid newspaper, based in Dunfermline, Fife. With average sales of 21,852 the newspaper is read by more people in the Dunfermline area than the other quality newspapers combined. When included with the other local newspapers owned and published by the Dunfermine Press Group, such as the Central Fife Times and the Fife and Kinross Extra, the Dunfermline Press Group claim to reach over 100,000 readers in East Central Scotland.
The Dunfermline Press was founded in 1859 by the Romanes family, who still own the newspaper today. The group owns several other local newspapers, including the Border Telegraph and Stirling News and increased their portfolio by 14 when taking over Berkshire Regional Newspapers from Trinity Mirror. In 2005 the group acquired its first company without newspapers when it bought Your Radio FM.
Being a local newspaper, the Dunfermline Press focuses on local issues (such as the removal of tolls at the Forth Road Bridge and the fortunes of local sports teams, mainly Dunfermline Athletic Football Club). One page is normally devoted to letters to the editor, while readers also air their views in small "viewpoints" across several pages. Gossip with a humorous slant is provided by an anonymous contributor known as "Observer". The crossword that used to be on the back page, underneath the Sports headlines was removed in early 2010, which proved unpopular with readers.