An old pack of Dunhill Light cigarettes.
|Owner||British American Tobacco|
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In 1907, the tobacconist and inventor Alfred Dunhill opened a small tobacconist's shop on Duke Street in the St James's area. He offered tobacco blends tailored for the individual customer. Dunhill was introduced in 1908 and were, less than glamorously, called the Absorbal. It was designed to counter any perceived health risk and had -a world first- a cotton wool filter tip. Its slogan was the "Hygienic Cigarette". Dunhill cigarettes had a royal warrant from 1927 until 1995.
In 2016, the aesthetic of Dunhill cigarettes in Singapore was changed to "give the brand a younger feel to match changing consumer tastes" and "to appeal to a “sophisticated and aspirational” generation that seeks new premium experiences and values self-expression". The filter has also been changed from a regular to a "Flow-filter" variant. The cigarette packs were changed to feature "contemporary colours and a ribbing textured design". In Australia, the amount of cigarettes in Dunhill packs were reduced from 25 to 23 to cope with the ever increasing taxes on cigarettes in the country.
Dunhill cigarettes are usually priced above the average for cigarettes in the region where they are sold, due to the use of higher-quality tobacco.
Dunhill (minus the "International") is a more expensive version produced by BAT, and are sold in European (including Russian), Asian-Pacific, and Canadian markets.
The brand is or was sold in the United Kingdom, Norway, Finland, The Netherlands, Belgium, Luxembourg, France, Germany, Austria, Switzerland, Spain , Botswana , Portugal, Sri lanka, Italy, Malta, Malawi, Greece, Cyprus, Poland, Hungary, Romania, Bulgaria , Czech Republic, Yugoslavia, Zimbabwe, Croatia Belarus, Ukraine, Russia, Georgia Kazakhstan, Tunisia, Mali, Ivory Coast, Uganda, Kenya, South Africa, Iran, United Arab Emirates, Canada, United States, Chile, Brazil, Argentina, Thailand, Singapore, Malaysia, Indonesia, Taiwan, Hong Kong, India, Pakistan, Japan, South Korea, Australia, New Zealand, and Trinidad & Tobago.
In 2012, reports came out that British American Tobacco was breaking anti-tobacco rules in Nigeria and South Africa by advertising their Dunhill brand illegally in both countries. It was reported that in South Africa, a 14 year old girl was giving away the cigarettes, but also that the BAT engages in cloak and dagger business, industrial espionage, intensive cross-border smuggling, competitor tyranny, and infiltrating governments. Despite the fact that South Africa has one of the toughest anti-tobacco laws in Africa, stifling the cigarette company’s business interest, the company has failed to comply with the law, pushing on in both government fronts and covert advertising and promotions. In Nigeria meanwhile, BAT controls 84% of the cigarette market. In 2010, while markets in Turkey, Iran and South Africa declined, BAT’s profit from the African and Middle East regions grew by £134 million to £858 million, driven largely by its Nigerian market.
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