Durian Furniture

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Durian Furniture
Privately Held Company
Founded1985 (1985)
Headquarters
Area served
India
Key people
Sajjan Dokania (Managing Director)
ProductsHome & Office Furniture
Websitewww.durian.in Edit this on Wikidata

Durian Furniture is a home and office furniture company based in Mumbai, India.

History[edit]

Durian established its business in Mumbai, Maharashtra with retail & wholesale trading of plywood in 1981. By 1995, it set up, for the first time in India, a decorative veneer manufacturing unit at Palghar, Maharashtra. In 1999, it set up its first showroom in Ahmedabad.[1] In October 2015, Durian started its own e-commerce website.[2]

Since 1985, Durian has expanded to cover home and office furniture consisting of sofas, sofa sets, recliners, bed, dining tables, center tables, storage space, desks and office chairs. It manufactures 70% of their products locally in their factories. It has a pan-India presence. Durian offers a 5-year warranty[3] on its products along with free delivery[4] and free installation.

The company started its own e-commerce website in October 2015. Durian has also partnered with Flipkart, Amazon and Pepperfry to sell furniture on these marketplaces.

Durian crossed over 1,000 orders in the first quarter of 2016, becoming the most popular seller in the furniture segment on Flipkart and Amazon.[5][6]

In 2014, Durian and Society Magazine presented the Durian Society Interiors Design Competition.[7] Aftab Shivdasani inaugurated the event.[8]

Durian currently operates 33 retail stores across India in Agra, Jaipur, Ahmedabad, Jamshedpur, Allahabad, Kanpur, Aurangabad, Lucknow, Bangalore, Mumbai, Bhubaneswar, New Delhi, Chandigarh, Chennai, Noida, Patna, Pune, Raipur, Bhilai, Ranchi, Surat, Thane, Varanasi, Goa, Gorakhpur, Gurgaon & Indore.

Business model[edit]

Durian operates on a standard model wherein furniture is procured or manufactured internally Durian offers a range of products, including bedroom, living room, dining room, kitchen, office, and hallway furniture. Furniture currently accounts for over 50 per cent of the company's turnover.[9]

Durian is a corporate member of Association of Furniture Manufacturers & Traders of India, AFMI.[10]

References[edit]

  1. ^ "Ahmedabad residents take fancy to branded furniture". Business-standard.
  2. ^ "Durian becomes the leading seller on Flipkart and Amazon". Indiaretailing. Retrieved 26 October 2016.
  3. ^ "Durian Furniture - 5 Year Warranty". durian.in. Retrieved 26 October 2016.
  4. ^ "Durian Furniture - Shipping & Delivery". durian.in. Retrieved 26 October 2016.
  5. ^ "Amazon India launches furniture store". Thehindubusinessline.
  6. ^ "Online retailer Flipkart starts selling furniture". Economictimes.
  7. ^ "The Durian Society Interiors Design Competition". Magnamags.com. Retrieved 26 October 2016.
  8. ^ "Aftab Shivdasani inaugurated the event". Stardust.co.in.
  9. ^ "Durian plans Rs. 25-cr plant to make laminates". Thehindubusinessline. Retrieved 26 October 2016.
  10. ^ "Association of Furniture Manufacturers & Traders of India, AFMI". afmt.in.

External links[edit]