Dutch Bros. Coffee

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Dutch Bros. Coffee
Privately held
Industry Drive-thru restaurants
Restaurants
Retail coffee
Retail beverages
Founded Grants Pass, Oregon (February 12, 1992 (1992-02-12))
Founder Dane Boersma
Travis Boersma
Headquarters Grants Pass, Oregon, U.S.
Number of locations
271[1]
Area served
Western United States
Products Whole bean coffee
Made-to-order beverages
Bottled beverages
Merchandise
Smoothies
Services Coffee
Revenue Increase US$78 million (FY 2010)[2][needs update]
Website www.dutchbros.com

Dutch Bros. Coffee is a privately held drive-through coffee chain headquartered in Grants Pass, Oregon, United States, with company-owned and franchise locations throughout the western United States. Dutch Bros. is the country's largest privately held, drive-through coffee chain,[3] with 271 stores in 7 western U.S. states.[4]

History[edit]

Company stand in Hillsboro, Oregon

Dutch Bros. was founded on February 12, 1992[5] by brothers Dane and Travis Boersma, third-generation dairy farmers in Grants Pass, Oregon. Originally, they worked at a coffee stand at Dutcher Creek Golf Course in Grants Pass. This is where the inspiration started, and where they would later get their business name from. They bought an espresso machine and experimented with a hundred pounds of coffee in their empty milk house in Grants Pass. After a month of handing out free samples to friends and family, the duo began serving up mochas and lattes at a pushcart set up in downtown Grants Pass. They named their company Dutch Brother's [sic] Coffee Company, or Dutch Bros. Over the next few years, permanent kiosks opened in other parts of the city, including a coffeehouse a few blocks from the original stand.

Menu[edit]

Dutch Bros. roasts all their own coffee, a three-bean blend sourced from direct relationships with Salvadorian, Brazilian, and Colombian coffee plantations. Flavored coffee drinks are made from ingredients such as Torani syrups, a blend of Dutch Chocolate milk, Oregon Chai, Pacific soy milk, and Harney & Sons teas.[6] In October, 2014, the company announced the release of Dutch Bros. Single-Serve Cups compatible with Keurig-style brewers.[7]

Franchising[edit]

Dutch Bros. franchising is available to existing franchisees and employees only. An employee or franchisee must meet certain requirements before being able to apply for a franchise.[8]

Media[edit]

On the November 15, 2013, episode of CBS' Undercover Boss, the co-founder Travis Boersma went undercover in his stores and to one of their El Salvadorian plantation suppliers, El Olvido plantation, which supplies them with roughly 25% of their coffee beans.

Charitable causes[edit]

In October 2009, co-founder Dane Boersma died of Lou Gehrig's disease. In his honor, all locations annually donate one designated day's proceeds to the Muscular Dystrophy Association. In 2013, $271,579 was donated to MDA for research and family services funding.[1] The company also participates annually in a "Buck for Kids Day", when part of the proceeds benefits regional non-profit organizations. In 2011, over $93,000 was raised for this cause.[citation needed] In addition to specific causes, 1% of gross sales is invested into the community by each retail location.[citation needed] Another cause Dutch Bros. raises money for is Breast Cancer Awareness.[citation needed]

See also[edit]

References[edit]

  1. ^ a b "Dutch Bros. Coffee Offering DB Single Serve Cups". dutchbros.com. 
  2. ^ Goldfield, Robert (July 29, 2011). "Oregon private companies take wild ride". Portland Business Journal. Retrieved 2014-06-13. 
  3. ^ http://dutchbros.com/AboutUs/
  4. ^ Dutch Bros. Coffee Offering DB Single Serve Cups
  5. ^ "Tactics: Dutch Bros. Rejects The Corporate Grind". OregonBusiness.com. Retrieved 2013-02-21. 
  6. ^ "Dutch Bros. Coffee | Drive-Thru Coffee | Company Information". dutchbros.com. Retrieved 2012-11-02. 
  7. ^ Dutch Bros. Coffee Offering DB Single Serve Cups
  8. ^ Culverwell, Wendy (August 14, 2014). "How Dutch Bros. grew from a pushcart in Grants Pass to a $150M coffee mainstay". Portland Business Journal. Retrieved 15 August 2014. 

External links[edit]