Dutch Design Awards

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Studio Wieki Somers won the Golden Eye in 2009 with the Merry-go-round Coat Rack, designed for the cloakroom of Museum Boijmans Van Beuningen

The Dutch Design Awards (DDA) are a series of awards to honor design initiatives and designers in the Netherlands. The awards are handed out during the annual Dutch Design Week in the Dutch city of Eindhoven.

A year book and exhibition of the nominated designs are also presented as part of the event. The Dutch Design Awards are organised by the Dutch Design Award Foundation and the city of Eindhoven.


De Dutch Design Awards have been handed out since 2003. In 2008, the name was changed from the Dutch-language Nederlandse Design Prijzen to the current name.[1]

Twenty prizes are handed out during an annual awards show. In addition to the main prize, the Golden Eye, which honours the most successful Dutch designer or design studio, awards are handed out in a number of categories. Each category has its own selection committee, and the winners are selected by an international jury. One exception is the public award, the Audi Design Award; the winner of this prize is chosen from a shortlist by means of a public election held on the Web site of the Dutch Design Awards and in the Bijenkorf department store in Eindhoven.

In 2009, the awards were presented on October 17 at Muziekcentrum Frits Philips in Eindhoven. The main prize, the Golden Eye, went to Studio Wieki Somers (Wieki Somers and Dylan van den Berg) for their Merry-go-round Coat Rack, a carousel-like construction to hang coats, designed for the cloakroom of Museum Boijmans Van Beuningen. During the awards ceremony, the first edition of the Dutch Design Jaarboek was presented to Eindhoven mayor Rob van Gijzel. The nominated designs were exhibited from October 17 to 25 at the Brainport Greenhouse, a large glass greenhouse on Stadhuisplein square in Eindhoven.


  • Communication
    • Best internet application
    • Best interaction design
    • Best motion design
    • Best corporate identity
    • Best packaging
    • Best integrated brand communication
    • Best graphic design
    • Best illustration
  • Product
    • Best product mobility
    • Best consumer product
    • Best product (industrial)
    • Best product (autonomous design)
    • Best product (fashion, jewelry and accessories)
    • Best product (living)
  • Spatial design
    • Best private interior
    • Best public interior
    • Best product (public space)
    • Best interior (commercial)
    • Best interior (cultural)
    • Best autonomous spatial design
  • Other awards
    • Golden Eye (main prize)
    • Audi Design Award (public prize)
    • BNO Piet Zwart Prijs (lifetime achievement award)
    • Rado Young Designer Award (incentive award)
    • Toon van Tuijl Designprijs (Fair trade award)
    • Best Client Award

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