Dutch Gold

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Dutch Gold
Sampledutchg.jpg
The '4 for 5' Dutch Gold package
Type pilsner
Manufacturer Anheuser-Busch InBev
Alcohol by volume 4.0% ABV

Dutch Gold is a low-cost, imported, pilsner lager beer sold only in Ireland.[1] It was launched there in 1995.[2]

The beer[edit]

The beer is brewed and canned in the European Union under the licence of, and distributed by, Zuidhollandse Bierbrouwerij, a trading name of Anheuser-Busch InBev, a multinational beverage company which owns the 'Dutch Gold' trademark.[3] It is distributed in Ireland by Comans Beverages, an importer and distributor of beers wines and spirits located in Tallaght, County Dublin. The beer contains 4% alcohol by volume. It is described by the distributor as having "a crisp, clean, fresh flavour".[2]

Irish retailing[edit]

In the Irish canned beer market, Dutch Gold has a market share of between 11% and 14%, making it the nation's third most popular beer after Budweiser and Heineken[4][1] Dutch Gold is not advertised in the media, rather favouring in-store advertising. Competitive pricing and a variety of multi-pack offers are the primary promotional methods.

Social and cultural implications[edit]

In 2006, the Gardaí launched a campaign against anti-social behaviour in Lucan under the name 'Operation Dutch Gold'. The distributors of the product, Comans Wholesale of Tallaght, complained that the naming of the project was unfair to them.[5]

University College Dublin has a Dutch Society that is synonymous on campus with Dutch Gold.[6]

References[edit]

  1. ^ a b "Did you know you can only buy Dutch Gold in Ireland?". The Daily Edge. 30 April 2014. Retrieved 25 May 2015. 
  2. ^ a b "Beer/Cider - Dutch Gold". Comans Wholesale. 2013. Archived from the original on 4 October 2013. Retrieved 25 May 2015. 
  3. ^ InBev 2005 Annual Report Archived 2006-11-16 at the Wayback Machine. List of trademarks including 'Dutch Gold' is on page 55
  4. ^ East European Beers increasing significance Archived 2007-09-29 at the Wayback Machine. Drinks Industry News, 8 November 2006
  5. ^ Garda drink clampdown 'unfair' to lager company - The Irish Independent 20, June, 2006
  6. ^ "Why there's now more to student life than boozing and beans (... seriously!", Irish Independent, 23 March 2005