Sammy Corporation

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Sammy Corporation
Native name
Kabushiki Gaisha Samī
Formerly called
Sammy Industry Co., Ltd. (1975 - 1997)
Kabushiki gaisha
Industry Gambling
Founded November 1, 1975; 41 years ago (November 1, 1975)
Founders Hajime Satomi
Headquarters Shiodome Sumitomo Building 21F, 1-9-2 Higashi Shimbashi, Minato, Tokyo, Japan
Area served
Key people
  • Hajime Satomi
    (President and CEO)
  • Keishi Nakayama
    (Co-President/Chief Creative Officer)
  • Toru Katamoto
    (Executive Vice President)
Number of employees
1,105 (FY 2013)
Parent (2004 (2004)–present)
  • Sammy Digital Security Co., Ltd.
  • Sammy Facility Service Co., Ltd.
  • Sammy Networks Co., Ltd.
  • Taiyo Elec Co., Ltd.
  • Rodeo Co., Ltd.
  • Ginza Corporation

Sammy Corporation (Japanese: 株式会社サミー, Hepburn: Kabushiki Gaisha Samī) was established on November 1, 1975 and is a leading developer and retailer of pachinko and pachislot systems in Japan. It is also known for publishing a small number of video games such as the Guilty Gear, The Rumble Fish and Survival Arts series of fighting games. In 2004, it merged with Sega to form a new holding company called Sega Sammy Holdings Inc.. All the video game businesses were transferred over to Sega.

Sammy Networks Co., Ltd. (株式会社サミーネットワークス, Kabushiki Gaisha Samī Nettowākusu) provides digital versions of its pachinko and pachislot games on PC and mobile in Japan. This part of the company is currently managed by Sega.


Company origins as Sammy Industry[edit]

Sammy Corporation started in 1975 as Sammy Industry Co., Ltd. from the spilt of Satomi Corporation's manufacturing and marketing divisions for amusement arcade machines. In 1978, Sammy Industry built a factory in Itabashi-ku, Tokyo in order to take advantage of the growing popularity of video games, specifically Invader games. During this year, it began game machine development.

In 1981, Sammy joined a subsidiary called "Nippon Dendousiki Yuugiki Kougyou Kyoudou Kumiai" and established a subsidiary called Sammy Sales and Marketing Co., Ltd. located in Osaka City.

In 1982, Sammy Industry started to market and sell pachislot machines. During this time, its launched the Empire pachislot machine. In 1988, an American subsidiary of Sammy Industry was established in California, USA. In this year, Sammy Industry expanded its market by venturing into sales and marketing of video game software.

In 1989, Sammy Industry relocated to Sayama City, Saitma Prefecture. At this time, it began selling its Aladdin single-bonus pachislot machine.

In 1990, Sammy Industry created a video game software and marketing division called Japan Soft Technology Co., Ltd. located in Nagoya City. Within this year, Sammy Industry created another gaming subsidiary called Nippon eicom Co., Ltd., established in Itabashi-ku, Tokyo. In 1991, Sammy absorbed its Sammy Marketing Co., Ltd. subsidiary and moved head office to Toshima-ku, Tokyo. In 1992, Sammy absorbed its Japan Soft Technology Co., Ltd. subsidiary. During this year, the American subsidiary was relocated to Illinois, USA. In 1995, Sammy created a subsidiary called Techno Sammy Co., Ltd. for rationalization through expansion. This subsidiary was designed for sales and marketing for Pachinko machines. In this year, it launched the CR Gold pachinko machine. In 1996, Sammy created an American subsidiary called Sammy USA Corporation. It was established in Illinois, USA. In 1997, Techno Sammy Co., Ltd. was absorbed into Sammy Industry. Sammy Industry formed a subsidiary called MAXBET Co., Ltd., established in Meguro-ku, Tokyo. Sammy opens an amusement arcade in Sagamihara city, Kanagawa.[1]

Corporal changes as Sammy Corporation[edit]

During 1997, The corporate name of the company changed from Sammy Industry Co., Ltd. to Sammy Corporation. within this year, Sammy Corporation launched Ultra Seven, the first pachinko machine to utilize characters. In 1988, Sammy Corporation created a Corporate-owned building which was used a logistics centre in Sapporo city, Hokkaido in order to increase their market and distribution share. Sammy Corporation created a subsidiary called Sammy Amusement Service Co., Ltd., which was established in Toshima-ku, Tokyo, to increase sales for arcade game machines. Sammy Corporation also opened another amusement arcade called "Sammy's Street 118," in Oji Kita-ku, Tokyo. During this time, it also launched the Ultra Man Club 3, a pachislot machine with CT functions.

In 1999, Sammy Corporation went into a capital participation with Spike Co., Ltd. Vaill Co., Ltd. was created as a joint venture subsidiary with Spike Co., Ltd. Within this year, a subsidiary called Underground Liberation Force Inc., was established in Shibuya-ku, Tokyo as a means for Sammy Corporation to enter into the music industry. During this time, Sammy Corporation registered stock on the OTC market. Within this year, it also launched GeGeGe No Kitaro, the first pachislot machine that used an LCD screen.

In 2000, Sammy Corporation opened nine sales offices around Japan in order to increase the market share of pachinko and pachislot machines. In order to increase pachislot machine distribution, Sammy Corporation made a business alliance with K. K. Aristocrat Technologies for pachislot manufacturing distribution. Within this year, Sammy Corporation invested in further subsidiaries by making RODEO Co., Ltd. (formerly Barcrest Co., Ltd.), a subsidiary and placed a stake in video game developer Dimps Corp. In 2001, Sammy began OEM supply to K. K. Aristocrat Technologies. In this year, it was listed in the first section of the Tokyo Stock Exchange.

Sammy Corporation aided in the establishment of Joyco Systems Corporation, a company dedicated in the development of equipment for pachinko and pachislot machines. During this time, Sammy Corporation also established subsidiaries outside Japan, Sammy Europe Limited was established in London, UK and Sammy Entertainment Inc., was established in Los Angeles, USA. Within this year, Sammy Design Co., Ltd., was established as a subsidiary for Shuko Electronics Co., Ltd. During this time, it also began their operations in the official i-mode site, "Sammy 777 Town,". In this year, Sammy launched a pachislot machine called Juoh: the first with AT functions.

In 2002, Sammy developed 3D graphics display system for their pachinko and pachislot machines. Sammy's American subsidiary changed its name from Sammy Holding Co., Inc., to Sammy Studio, Inc., and relocated to San Diego, California, USA.[2]

Merger with Sega[edit]

During 2003, Sammy was in talks with gaming conglomerate Sega to be part of the Sammy company. Despite Sega publicly declining the offer because the two companies lacked synergies, a takeover occurred in which Sammy purchased a 22.4 per cent stake in Sega from the company's one-time parent company, CSK. Sammy CEO, Hajime Satomi stated in a public statement that "In the future, we may take an additional stake in Sega," and that Sammy would not "Rule out the possibility of making Sega a subsidiary.".[3]

During mid-2004, Sammy bought a controlling share in Sega Corporation at a cost of $1.1 billion, creating the new company Sega Sammy Holdings, an entertainment conglomerate. Since then, Sega and Sammy became subsidiaries of the aforementioned holding company, with both companies operating independently, while the executive departments merged.

Pachislot model list[edit]

Early models[edit]

  • Unit 1: Niagra (1985)
  • Unit 2: Apex 301 (1988)
  • Unit 3: Aladdin II (1991)

Unit 4[edit]

  • Super Heavy Metal (1994)
  • Aladdin master (1995)
  • Ultra Seven (1996)
  • Ultraman Club 3 (1998)
  • Royal Bar 2 (1998)
  • Bing God (1998)
  • Max Bomber (1999)
  • Kamen Rider V3 (1999)
  • Kitaro Kitaro (2000)
  • Tamao Pong In! (2000)
  • Godzilla 2 (2000)
  • Kitaro SP No Kitaro (2000)
  • Disk Up (2000)
  • Cats Eye (2000)
  • Space Battleship Yamato A (2000)
  • Shishio (2001)
  • Hard-boiled 2 (2001)
  • Sanpei (2001)
  • Aladdin A (2002)
  • The Genie Family S (2002)
  • Beasts King S (2002)
  • Gals Magic (2003)
  • King Camel (2003)
  • Fist of the North Star (2003)
  • Popeye (2005)
  • Pachi Sea Story (2005)
  • Ultraman Club ST (2005)
  • Aladdin 2 Evolution (2005)
  • Fist of the North Star SE (2006)

Unit 5[edit]

  • The Genie Family (November 2005)
  • Crash Bandicoot S (February 2006)
  • Bomberman Victory (April 2006)
  • Spider-Man (2 November 2006)
  • Rider Hashire DX! Superbike Hen (February 2007)
  • Mr. Magic Neo (March 2007)
  • Godzilla Pachi Wars (March 2007)
  • Kemonotchi! (May 2007)
  • Disk Up Alternative (June 2007)
  • Rikidozan (July 2007)
  • Rider DX Maware! Rotation Belt Hen (July 2007)
  • Chapter of the Fist 2 Troubled Times (July 2007)
  • Overlord Den Tenha of Hokuto (July 2007)
  • Fist 2 Next Zone Prefect of the North Star (March 2008)
  • Fist 2 Next Zone of the North Star Compete (March 2008)
  • Pachi Fighting Graces Oolong (May 2008)
  • Pachi Momotaro Electric Railway (July 2008)
  • Pachi Hard-boiled (November 2008)
  • Pachislot ST Godzilla (December 2008)
  • Pachislot ST Ping-Pong Club (December 2008)
  • Kaitou Tenshi Twin Angel (2 March 2009)
  • Pachislot Urusei Yatsura (2 July 2009)
  • Ganbare!! Robocon (August 2009)
  • Pachi Eureka (September 2009)
  • The Rose of Versailles (October 2009)
  • Pachi Tomorrow's Joe (January 2010)
  • Pachi Popeye Brid (March 2010)
  • Fist of the Blue Sky Pachi (May 2010)
  • Pachi Spider-Man (3 September 2010)
  • Pachislot Sakura Wars (3 January 2011)
  • Pachi Bastard BLUES (February 2011)
  • Pachi Votoms (April 2011)
  • Pachi the Alias-Yang Begins (June 2011)
  • Pachi Kaitou Tenshi Twin Angel 3 (10 May 2011)
  • Fist Century Savior Legend of Pachi Hokuto (December 2011)
  • Pachislot Sakura Wars 3 ~Loop version~ (January 2012)
  • Pachi Code Geass: Lelouch of the Rebellion (May 2012)
  • THE IDOLM @ STER LIVE in SLOT! (July 2012)
  • Pachi Ni Kakero Ring 1 Greek Junijin Hen (September 2012)
  • Pachi Ghost in the Shell SAC (January 2013)
  • Chapter of Fist Incarnation Pachislot Hokuto (June 2013)
  • Pachi Bakemonogatari (October 2013)
  • Pachi Eureka (2 November 2013)
  • Return of the Pachislot Beast King Champions (December 2013)
  • Pachi Lagrange (February 2014)
  • Pachi Lost Island (May 2014)
  • Pachi Blue Sky of Fist (2 June 2014)
  • Pachislot Aladdin AII (February 2015)
  • Fist Formidable Enemy of Pachi Hokuto (September 2015)
  • Pachi Bayonetta (October 2015)
  • Pachi Metal Armor Dragonar (October 2015)
  • Pachi Onimusha Tensho 3 space-time (November 2015)

Unit 5.5[edit]

  • Pachi False Story (February 2016)
  • Lelouch of Pachi Code Geass: Lelouch R2 (May 2016)
  • A-SLOT False Story (July 2016)
  • Fist Prefect of A-SLOT Hokuto (July 2016)
  • Country Hen of Fist Shura of Pachi Hokuto (October 2016)

Pachinko model list[edit]

Old standard machine models[edit]

  • CR Sparrow Devil/Sparrow Sphere (1992)
  • CR Arabian Chance/Arepachi (1994)
  • CR Gold Rush 2/First Dejipachi (1995)
  • CR Fruit Field (1995)
  • CR UFO Catcher (1998)
  • CR Tough Being a Man (1999)
  • CR The Genie Family (2000)
  • CR Self-centered School (2000)
  • CR Fishing Fool Diary (2001)
  • CR Fist of the North Star (2002)
  • CR Salaryman Kintaro (2002)
  • CR Tamao Dokkan (2002)
  • CR Sonic (2003)
  • CR City Hunter! (2003)
  • CR Best Plum Pine Paradise (2003)
  • CR Japon (2003)
  • CR Mermaid Their Actual Power Is! Explosion (2004)
  • CR Rikidozan (2004)

Current standard machine models[edit]

  • CR The Genie Family (2 December 2004)
  • CR Ore No Sora (January 2005)
  • CR Choro Q (May 2005)
  • CR K-1 PREMIUM Dynamite (July 2005)
  • Fist of the North Star CR (July 2005)
  • Fist of the North Star CR Dejihane spec (July 2006)
  • CR Azumi (September 2005)
  • CR Super Jetter (November 2005)
  • CR Choro Q Turbo (November 2005)
  • CR Sakigake!! Otokojuku (January 2006)
  • CR Gamera Extreme Battle (April 2006)
  • CR Freddy VS Jason (May 2006)
  • CR Gatchaman (September 2006)
  • CR Ni Kakero Ring (1 September 2006)
  • CR Salaryman Kintaro (November 2006)
  • CR OH! Animo (December 2006)
  • CR Bijitoji Shinobuki Explosion! (January 2007)
  • CR Aladdin Destiny (March 2007)
  • Dream Djembe Gas (March 2007)
  • CR Sakura Wars (September 2007)
  • CR Crash Bandicoot (October 2007)
  • CR Terminator 2 Judgment Day (January 2008)
  • CR Back to the Future (May 2008)
  • Fist of Pachinko CR Hokuto (September 2008)
  • CR Virtua Fighter (October 2008)
  • Pachinko CR Fugitive Orin (February 2009)
  • Pachinko CR The Genie Family 3 yawning daughter (June 2009)
  • Pachinko CR Dae (September 2009)
  • Pachinko CR Sengoku Ranbu Aoki Eyed (October 2009)
  • Pachinko CR Fist of the Blue Sky (December 2009)
  • Pachinko CR Sakura Wars (2 March 2010)
  • Pachinko CR Poetry of Baseball Enthusiast (May 2010)
  • Pachinko CR Club Moon (May 2010)
  • Pachinko CR Gatchaman Bonds of Fate ~ (July 2010)
  • Fist of Pachinko CR Hokuto Tsuyoshitenohira (July 2010)
  • Pachinko CR Shishio (December 2010)
  • Fist of Pachinko CR Hokuto Hyaku裂 (March 2011)
  • Japan Jr. Hen 1 Golden ni Kakero Pachinko CR Ring ~ (5 May 2011)
  • Twin blade of Pachinko CR Sengoku Ranbu Azure (June 2011)
  • Pachinko CR Aladdin NEO Capital of the Small Princess and Tenma (July 2011)
  • Pachinko CR Bastard BLUES ~ Summit Blood Bath ~ (10 May 2011)
  • Fist of the Blue Sky Pachinko CR/Pachinko CR Blue Sky of Fist 2 (11 May 2011)
  • Pachinko CR Fugitive Orin (2 February 2012)
  • Handmade Suzumedama Evangelism Book Kaiji/Sparrow ball (February 2012)
  • Pachinko CR Momotaro Dentetsu Hirake! King Bonn Vision of Winding (March 2012)
  • Pachinko CR Gao Gao King (June 2012)
  • Pachinko CR Virtua Fighter Revolution (August 2012)
  • Fist of Pachinko CR Blue Sky natural gift (September 2012)
  • Pachinko CR Kamijuuo (December 2012)
  • Fist of Pachinko CR Hokuto 5 champion (February 2013)
  • Pachinko CR Linebarrels of Iron (March 2013)
  • Pachinko CR Rookies (September 2013)
  • Fist of Pachinko CR Blue Sky 3 閻王 (October 2013)
  • Pachinko CR Aladdin TURBO (December 2013)
  • Fist of Pachinko CR Hokuto 5 Hyaku裂 (January 2014)
  • Pachinko CR End of the Century Gin'okamiden Saga (February 2014)
  • Pachinko CR Monster Hunter (March 2014)
  • Pachinko CR War BurST! (April 2014)
  • Pachinko CR Luxor roses (May 2014)
  • Pachinko CR Bakemonogatari (June 2014)
  • Fist of Pachinko CR Hokuto (6 November 2014)
  • Pachinko CR The Genie Family (March 2015)
  • Pachinko CR Mujahideen Dunbine (April 2015)
  • Pachinko CR Tomorrow's Joe (July 2015)
  • Pachinko CR Kamijuuo 2 (September 2015)
  • Pachinko CR Fist of the North Star 6 Tensho Hundred cleft (October 2015)
  • Pachinko CR Captain Harlock (December 2015)
  • Pachinko CR Shin Hokuto Musou (March 2016)
  • Pachinko CR Super Robot Wars OG (April 2016)
  • Pachinko CR Gao Gao King 2 (July 2016)
  • Fist of Pachinko CR Blue Sky weather (August 2016)
  • Pachinko CR Monster Hunter 4 (November 2016)


  1. ^ "Sammy Corporation Corporate History". Sammy Corporation. 
  2. ^ "Sammy before Business Integration". Sega Sammy Holdings. 
  3. ^ "Sammy buys huge stake in Sega; takeover on the cards". 8 December 2003. 

External links[edit]