Heppell began playing football with Leongatha Football Club, and played for Gippsland Power in the TAC Cup competition for the 2009 and 2010 seasons. Named as Gippsland's captain for the 2010 season, Heppell also played for the Victorian Country side at the 2010 AFL National Under 18 Championships, where he was named in the All-Australian team. At 189 cm, he played as a "line-breaking defender" for the first half of the 2010 season, while moving into the midfield for the second half of the season.
Heppell finished strongly in the Morrish Medal count, which is awarded to the best and fairest player in the TAC Cup regular season, eventually tying for the award with Jackson Sketcher of the Sandringham Dragons, after achieving the maximum votes possible from rounds 13 to 17. Despite finishing the regular season in sixth place on the ladder, both Gippsland and Heppell had a good finals series. Heppell accumulated 36 disposals in an elimination final victory and was named best on ground in the preliminary final win to qualify for the TAC Cup Grand Final. In a stark contrast to the rest of his season, Heppell had a relatively poor game in the grand final, gathering only 20 touches, as the Power were outclassed by the Calder Cannons by 56 points.
Despite his performance in the grand final, Heppell was an impressive performer at the AFL Draft Camp, and was touted by many as being a potential top five draft pick in the 2010 AFL Draft, with some even claiming he could go as high as top three. Most speculation suggested that the Brisbane Lions would select Heppell with pick five, who with his "silky" skills and raking left foot, modelled his style on the Lions' own Josh Drummond.
In the week before the draft, however, a rumour, which Heppell denied, began circulating that he was suffering from groin problems. Due to this, Essendon, which had the eighth selection, became interested that he might fall to their pick, and Heppell spoke to newly appointed Essendon coach, James Hird, days before the draft. Hird, who said he had been interested in Heppell for months, believed that Heppell would be selected well before Essendon had the chance to draft him, but when Heppell did slide back due to the groin concerns, Essendon selected him ahead of midfielders Dion Prestia and Shaun Atley. Heppell, who supported the Bombers as a child and had "idolised" Hird when he was growing up, said that getting drafted by Essendon was "like a dream".
Heppell received the first Rising Star nomination for 2011 after recording 20 possessions in his debut AFL match, against the Western Bulldogs in round 1 of the 2011 AFL season. In his first season, Heppell played every match of the home and away season and was described as a major contributor in helping Essendon make the finals. Throughout the year, and leading into the vote count, Heppell was widely considered to be the favourite for the Ron Evans Medal, awarded to the rising star of each season. He won the medal, polling 44 of a possible 45 votes and became the first Essendon player to win the award. Heppell described winning the award as "a dream come true".
Heppell continued his ascent as an emerging star by finishing third in the W. S. Crichton Medal, Essendon's best and fairest award; his second consecutive top-three placing. Having played his first two seasons largely off half-back, Heppell moved into a ball-winning role in the midfield in 2013, averaging 24 disposals for the season. He polled three Brownlow Medal votes for his 36-possession and two-goal effort against Melbourne in round 2 and was one of the best players in the comeback win over Carlton in round 11.
Heppell continued on his climb throughout the 2014 season. Heppell was selected in the All-Australian team and won his first W. S. Crichton Medal. He was also mentioned in the media as being in contention for the 2014 Brownlow Medal and polled 14 votes.