E-segment (or executive cars) is defined by European Commission as the fifth segment in European market car classification. It approximately corresponds to Full-size car and Mid-size luxury car segment in North America, or Executive car in British English terminology.
E-Segment is a niche in Europe (3% penetration in 2017) and mostly premium cars are present here.
These cars are usually denoted for their length (equal to or above 5,000 mm) and luxury interior styling. Body types are very diverse in this segment, this includes sedans, wagons and hatchbacks. Being large, they are also often used as taxis in certain countries.
Several carmakers, especially mainstream manufacturers whose best selling models have traditionally been superminis and smaller family cars, have withdrawn from the E-segment since the 1990s. The first notable example was Ford, who discontinued the Scorpio in 1998 without launching a direct replacement, although this decision came around the same time that Ford purchased Volvo, who had been long established in this sector, and at the time Ford also owned Jaguar. The decision to axe the Scorpio without a successor came due to falling sales as well as the rising popularity of MPVs, SUVs and well-equipped large family cars. The earlier Granada, on the other hand, had been a strong seller for Ford, regularly featuring among the top 10 selling cars in Britain during the 1970s and early 1980s.
General Motors axed its Omega (badged as a Vauxhall in the British market) in 2003 without replacing it. The original Omega had been European Car of the Year for 1987. However, in 2007, Vauxhall started selling in the United Kingdom the VXR8, which fills spiritually the void of the Monaro VXR and of the Omega, the former in performance and the latter in the segment.
Škoda Superb in its first and second generation took advantage from the lengthened wheelbase of the Volkswagen Passat, the same way as the Audi A6 still uses, with next other features which were not possible in the original Passat to order/configure. Unfortunately, the third generation lost those advantages of extra features and now it is just regular Large family car with only partially longer wheelbase in comparison to original Volkswagen Passat.
Rover, when still under the ownership of BMW in the late 1990s, replaced its 800 Series and 600 Series saloons with the Rover 75, which was designed to compete at the upper end of the D-segment. Peugeot took a similar step in 2010 when replacing the 407 and long-running but unpopular 607 with a single model, the 508.
Renault discontinued the unsuccessful flagship Vel Satis in 2009 without replacing it in Europe, its chances of sales success probably not being helped by its unconventional styling, as well as the lack of a premium badge.
European sales figures
|Manufacturer||Model||2013 sales||2014 sales||2015 sales||2016 sales||2017 sales||% change|
|3||Audi||A6 / A6 allroad / S6 / RS6||82,883||84,283||95,329||93,479||78,944||–15.5%|
|4||Volvo||S90 / V90||—||—||—||10,834||55,193||+409.4%|
|7||Audi||A7 Sportback / S7 / RS7||8,986||8,473||10,196||9,120||6,111||–33.0%|
|12||Volvo||V70 / XC70||40,260||46,348||49,263||30,436||511||–98.3%|
Current E-segment cars
Acura RLX (2013-)
Audi A6 (1994-)
Audi S6 (1994-)
BMW 5-Series (1972-)
Cadillac CTS (2002-)
Chrysler 300 (2004-)
Infiniti Q70 (2002-)
Jaguar XF (2007-)
Kia Cadenza (2009-)
Lexus GS (1991-)
Maserati Ghibli (2013-)
Mercedes-Benz E-Class (1993-)
Mercedes-Benz CLS-Class (2004-)
Nissan Maxima (1981-)
Nissan Fuga (2004-)
Renault Samsung SM7 (2004-)
Toyota Crown (1955-)
Toyota Avalon (1994-)
Volvo S90 (2016-)
Audi A6 Avant (1994-)
Audi RS6 Avant (2002-)
Audi A7 (2010-)
Audi S7 (2012-)
Audi RS7 (2013-)
BMW 5-Series Touring (1990-)
BMW 5-Series Gran Turismo (2009-)
Mercedes E-Class Estate (1993-)
Mercedes CLS Shooting Brake (2012-)
Porsche Panamera (2009-)
Volvo V90 (2016-)
- "REGULATION (EEC) No 4064/89 - MERGER PROCEDURE" (PDF). Office for Official Publications of the European Communities L-2985 Luxembourg.