|digital agency/online marketing|
|Industry||digital media/online marketing web design|
|Headquarters||Bristol, London England, UK|
|Mike Bennett (businessman)
|This article relies too much on references to primary sources. (May 2009)|
E3 Media is a privately owned digital communications agency founded in Bristol in 2000. It specializes in interactive marketing, design and build, and user experience and currently has a total of 50 employees in Bristol and Farringdon, London.
New Generation Productions
Between 1997 and 1999 New Generation Productions employed a team of six people, designing local web sites for the clients that included Venue (magazine), the University of Bristol, and several design and advertising agencies.
In late 1999 New Generation Productions Media accepted over £300,000 from two of Bristol's leading publishing entrepreneurs; Scott Davidson and Dougal Templeton  in Bristol.Both became non-executive directors and significant shareholders in New Generation Productions. Shortly after obtaining funding the company grew from 6 people to over 30 and launched several online initiatives, including the first internet investment vehicle outside of London called E3 Media.
In November 1999 New Generation Productions was valued at £25 million UK Pounds by investment house 3i. Bennett and Avery were also offered £7 Million UK Pounds in a joint cash and share deal to sell 51% of their company to Jellyworks, a London based investment firm backed by Barclays Bank. Bennett and Avery turned the offer down.
In early 2001 the internet bubble burst and New Generation Productions was rebranded as E3 Media and the investment arm was closed to focus on web design and the agency. E3 Media has continued to expand their client base with major brands including Orange (brand), FCUK, Halfords, National Express, Vodafone, o2, MGM, and Cadburys. They also opened an office in Dublin to tap into the Irish high tech boom.
E3 acquired Farringdon based creative agency Butterfly Effect in late 2005 to gain a foothold in the capital. In March 2009, Avery and Bennett had completed a management buy out of E3 that resulted in their 100% ownership of the company.
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