EA Digital Illusions CE
|Type||Subsidiary of Electronic Arts|
Computer and video games
|Key people||Karl-Magnus Troedsson (CEO)|
Star Wars: Battlefront
|Revenue||535.338 million kr|
|Operating income||40.786 million kr|
|Profit||24.711 million kr|
|Total assets||261.996 million kr|
|Total equity||109.267 million kr|
|Owner(s)||Electronic Arts, Inc.|
|Parent||Electronic Arts, Inc.|
|Divisions||DICE Los Angeles|
|References: 2012 Annual Report.|
EA Digital Illusions Creative Entertainment AB (also known as EA Digital Illusions CE, EA DICE, or DICE) is a Swedish video game developer, wholly owned by Electronic Arts. The company is best known for video games such as the Battlefield series and Mirror's Edge.
DICE was founded in May 1992 in Växjö, Sweden by five people: Ulf Mandorff, Olof Gustafsson, Fredrik Liliegren, Andreas Axelsson, and Markus Nyström, members of the former demo group The Silents. The Silents' work is visible in some DICE games. For example, The Silents used the acronym TSL; this acronym is visible in Motorhead on banners and signs. According to the Motorhead manual, TSL is said to stand for "Trans-atlantic Speed League", a case of a backronym.
For an extended period of time, while the employees were also students at Växjö University, the company's office consisted of a small dorm room. During those days the company developed popular pinball games for the Amiga computers, such as Pinball Dreams, Pinball Fantasies and Pinball Illusions. The company moved to Gothenburg in 1994 where it was headquartered until 2005, when that office was merged with the ex-Refraction Games office in Stockholm.
In 1998, the company was registered on the Swedish stock exchange. Although Codename Eagle received a small cult following, the biggest break for DICE was the release of Battlefield 1942 and its sequels and expansions. The Battlefield series jump-started their popularity. In 2004, the total value of the company was estimated at approximately US$55 million.
In November 2004, Electronic Arts announced their intent to purchase all outstanding shares in Digital Illusions CE at a price of 61 kr per share. The board of directors of Digital Illusions CE recommended that the company's shareholders accept the offer. Electronic Arts owned 62% of Digital Illusions CE on March 31, 2005.
On October 2, 2006, EA completed the acquisition for 67.75 kr per share for 2.6 million shares, for a total of 175.5 million kr. Digital Illusions CE was renamed EA Digital Illusions CE, and CEO Patrick Söderlund became an EA Studio General Manager. DICE Canada, which at the time was being run by DICE co-founder Fredrik Liliegren, was closed down immediately upon acquisition.
- "Article Series: Part 1 Home of Digital Illusions" (in Swedish). PCgaming.nu. Retrieved 2011-03-18.
- "Bokslut & Nyckeltal - EA Digital Illusions CE AB" (in Swedish). AllaBolag.se. Retrieved 2013-01-27.
- "The Silents (TSL)". Amiga Music Preservation. Retrieved 2008-05-08.
- Uhr, Bobic (2007-01-18). "4Sceners: Digital Illusions". 4Players.de. Retrieved 2010-05-20.
- "EA Acquires Digital Illusions". TeamXbox. 2006-10-02. Retrieved 2008-04-13.
- "EA Officially Picks Up DICE". Edge. 2006-10-02. Retrieved 2012-09-01.
- Boyer, Brandon (2006-10-05). "EA Closes DICE Canada Offices". Gamasutra. Retrieved 2006-10-10.
- Dyer, Mitch (2012-11-21). "Mirror's Edge 2 "Is in Production at DICE"". IGN. Retrieved 2013-09-25.
- DICE's Official Homepage
- EA Digital Illusions CE's profile at MobyGames
- The Silents' Official Homepage
- Interview with DICE co-founder Andreas Axelsson regarding the early Amiga years (1992–1995)
- Digital Illusions on the Open Directory Project
- 1997 interview with DICE co-founder Andreas Axelsson