EA Sports Big
|Product type||Video game publishing label|
EA Sports BIG was a publishing label used by Electronic Arts from 2000 to 2008 to distribute casual and extreme sports games that featured non-realistic, arcade features similar to Midway Games' sports games. SSX was the first game to be published by EA Sports Big. The EA Sports BIG name and branding was conceived by Steven Rechtschaffner, the executive producer of SSX, SSX Tricky, SSX 3, and NBA Street Vol. 2. The EA Sports BIG intro voice that boomed the word "BIG" was voiced by human beatbox and former member of The Roots, Rahzel.
Fate and EA Sports Freestyle
In May 2008, Electronic Arts announced a new publishing label for casual sports titles called EA Sports Freestyle, and that they would discontinue the EA Sports BIG label . Later games in former EA Sports BIG branded series such as FIFA Street (2012) and SSX (2012) were released under the regular EA Sports brand.
The EA Sports Freestyle brand was very short lived, with only four games being published under it (Celebrity Sports Showdown, FaceBreaker, 3 on 3 NHL Arcade and NASCAR Kart Racing) and was quietly discontinued without a formal announcement by Electronic Arts.
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