Effie Award

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The Effie Awards are marketing communications awards given yearly by Effie Worldwide to honor the most effective marketing communications ideas. Effie Worldwide's mission is to encourage effectiveness among the marketing communications industry through education and recognition.

The Effie Awards were started in 1968 in the United States by the New York American Marketing Association. The award expanded globally after its founding in the US, with the first programs emerging in Germany in 1981, in Austria, the Netherlands, Belgium and Switzerland in 1984, and in France, Chile and Peru in the early 1990s.[citation needed]

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